Friday

November 22nd, 2019

Insight

OK kids. This boomer has had enough

Tyler Cowen

By Tyler Cowen Bloomberg View

Published Nov. 8, 2019

As a baby boomer myself, I have mixed feelings about the latest linguistic weapon of generational warfare being deployed against us. Am I OK with "OK Boomer," the flippant yet passive retort from millennials or members of Generation Z whenever anyone of my generation decries the dangers of e-scooters or overreactions to climate change?

I realize that whether I'm OK isn't really the question. Still, I would characterize my reaction as irritated, put off and maybe a bit flattered.

On the positive side, my generation is being treated as a force of nature, a generation so strong and influential that it must be addressed by name. In so many debates today, being insulted is seen as a mark of importance.

(For what it is worth, I don't go around talking about "millennials" or "Generation X" or "Generation Z" very much - this column excepted, I suppose.)

Furthermore, as an economist I see the word "boom" as having a generally positive connotation.

On the negative side, I worry that those who deploy "OK Boomer" are putting themselves down and signaling their own impotence. I am not arguing for "[Expletive Deleted] Boomer," even though it would have a vitality and rebellious spirit very much reminiscent of the 1960s or 1970s (which of course were quintessential boomer eras). But when I read or hear "OK Boomer," I start to think there might be something special about baby boomers after all. We boomers may not be different in kind from other generations, but we do seem to inspire rhetorical creativity in our critics.

The closest earlier analog to "OK Boomer" is probably "OK, Chief," a slightly sardonic response to a bossy or persistent request. So the phrase "OK Boomer" is itself an implicit and indeed somewhat passive admission as to who is really in charge. Members of Gen Z are subtly demonstrating that the clichés about them may have a grain of truth.

As I said I am a baby boomer, born in 1962, and I do a lot of public speaking about such topics as the absence of free lunches in this world. Yet I have never heard anyone say "OK Boomer" back to me. Instead I see the phrase on social media - another sign of the essentially passive nature of the response. (And wearing an "OK Boomer" hoodie or buying other such merchandise doesn't seem like a major sign of rebellion, either.)

If there is any native medium for the "OK Boomer" meme, in fact, it is short TikTok videos, one of the more evanescent forms of social media. That the site seems plagued by Chinese censorship is just another state of affairs that boomers find more offensive than does Generation Z.

My biggest worry about "OK Boomer" is the generational stereotyping it embodies. It wouldn't be acceptable to baldly criticize older people simply for being old. So why is it OK to use a circumlocution that does the same thing? "You old fogeys don't have a clue" is perhaps a more direct translation of the phrase, and I am not sure that the ostensibly greater politeness of "OK Boomer" is a virtue. Would we think much of any boomer wearing a T-shirt proclaiming, "Not Impressed, Kid," "Sure, Kiddo" or "Nice Try, Kid"?

I am greatly pleased that the post-boomer generations are by all appearances less racist and sexist than their predecessors. Still, prejudices are part of human nature. There is always a danger that they will re-emerge, redirected at other targets - defined by their age, their political views, their wealth, the size of their carbon footprint, or some other salient variable. Prejudice doesn't become acceptable simply because it is not directed at someone's race, ethnicity or gender.

I don't wish to use this column to proclaim myself or to ask for anyone else's "OK," sarcastically or otherwise. I'll simply note in closing that the growing age segregation of American society is a great tragedy and a foregone opportunity. If younger generations are looking for yet another good cause, that would be a very good one to embrace.

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Cowen is a Bloomberg View columnist. He is a professor of economics at George Mason University and writes for the blog Marginal Revolution. His books include "The Complacent Class: The Self-Defeating Quest for the American Dream."

Previously:
10/20/19 Would you bet against Trump in 2020?
09/25/19 The right industrial policy for America
09/24/19 Harvard's legacies are nothing to be proud of
09/02/19 Yes, the Fed could still stop a recession
08/20/19 A trade deal with China wouldn't change much
07/29/19 How your personality traits affect your paycheck
07/16/19 Internet 101 should be a required class
05/28/19 How Dems actually are the ANTI-immigrant party
04/23/19 Want to help fight climate change? Have more children
03/22/19 America isn't as divided as it looks
03/12/19 The Twitter takeover of politics: You ain't seen nothing yet
03/04/19 How to tell which Dem dreams won't come true
02/07/19: Now the Dems want to end America's nuclear first strike option. How clueless is that?
01/29/19: The shutdown hit a lot of government workers --- hard. But, ultimately, who is responsible for their unfortunate circumstances?
12/12/18: The West is abusing its legal power to punish people or institutions that do things it doesn't like. It better stop
10/23/18: The US needs Saudi Arabia, and vice versa
10/19/18: The right finds the perfect weapon against the left
07/24/18: The drive for the perfect child gets a little scary
06/04/18: Side effects of the decline of men in labor market
05/14/18: Proving Marx's theories right
05/08/18: Holding up a mirror to intellectuals of the left
05/01/18: Virtual reality will make lives better ... mostly
04/16/18: It's hard to burst your political filter bubbleIt's hard to burst your political filter bubble
04/09/18: The missing key to grasping why American politics seems to have become more polarized, with no apparent end in sight
04/05/18: Two American power centers are about to clash
03/22/18: We fear what we can't control about Uber and Facebook
03/08/18: How to stop the licen$ing insanity
01/10/18: Polarized Congress needs to bring back earmarks
12/27/17: The year when the Internet collides with reality
11/07/17: Would you blame the phone for Russian interference?
10/23/17: North Korea is playing a longer game than the US
10/12/17: Why conservatives should celebrate Thaler's Nobel
08/02/17: Too many of today's innovations are focused on solving problems rather than creating something new

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