Jewish World Review June 2, 2003 / 2 Sivan, 5763

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Consumer Reports


Sean Penn's NYTimes ad boosts Mescaline sales

http://www.jewishworldreview.com | Actor Sean Penn's 4,161-word full-page ad in the New York Times has top agency executives rethinking the role of copywriting in great advertising. The rambling screed about patriotism, war, french fries and William Saroyan has boosted sales of mescaline overnight.

While the ad never mentions mescaline, or any hallucinogen directly, demand for the illegal drug has spiked sharply among wealthy liberals, a key New York Times demographic slice. And that has big advertising executives taking notice.

"Penn has rocked the advertising world," said one unnamed creative director of a large unnamed agency. "He has achieved what we only dream of. He has become the product. It's almost as if mescaline itself wrote the ad. This is a creative triumph, and has revived a product which had suffered years of sluggish sales."

Creative directors agree that if Mr. Penn is to sustain his success in the copywriting business he will have to, as one put it, "become milk, or Mercedes-Benz, or Dependô as the client demands."



JWR contributor Scott Ott publishes the satirical website ScrappleFace.com, whose motto is "News fairly unbalanced. We report. You decipher." Comment by clicking here.

Up

05/22/03: Lieberman Proposes Govt. Agency to Cut Bureaucracy
05/21/03: Republicans Raise Money to Help Gephardt Miss Votes
05/19/03: Wal-Mart to offer more books that few people read
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05/09/03: Dems: New Filibuster Rule Unfairly Targets us
05/08/03: Drug Makers End Video Deal with News Anchors
05/06/03: Failure to Find Saddam Proves He Never Existed
05/01/03: Clinton still humbly serving his country
04/29/03: Hillary Clinton Memoir Tops Harry Potter
04/28/03: Coalition Hires British Paper to Dig for Evidence
04/22/03: NOW Defends Scott Peterson's Right to Choose
04/15/03: Shroud of CNN Missing from Baghdad Museum
04/14/03: Pelosi praises U.S. troops for defending immorality
04/11/03: Chirac Apologizes for Applauding Fall of Saddam
04/07/03: United Nations Holds 'Grand Re-Opening' Event
04/07/03:Chemical agent found at Iraqi Information Ministry
04/04/03: War Provides Terrorists Long-Awaited Motive
04/01/03: Lieberman won't promote gay marriage on Sabbath
03/31/03: Lennon joins dead celebs opposed to war
03/28/03: New War Show Lets Audience Call Shots
03/26/03: U.S. offers Iraq Russian-made equipment
03/24/03: Decapitation attack on 'peace movement' succeeds
03/20/03: Gulf War, a golf war? U.S. presses to end war before Masters Tourney
03/19/03: France proposes using metric hours for ultimatum
03/18/03: Airport screeners halt Hussein exodus
03/17/03: Encryption experts work to decipher Kaptur comment
03/14/03: U.S. to Return Statue of Liberty to France
03/13/03: CIA Leaks Again: Shhh! Don't tell bin Laden
03/12/03: "We're damaging these homes and vehicles as a form of political speech"
03/11/03: Bush caves in to Russian and French veto
03/07/03: Speechless: U.N. delegates await translation of Bush remarks
03/06/03: Moseley-Braun Drops Hyphen, Hopes for Sponsor Deal
03/05/03: Bush Admits to Belafonte's 'Possessed of Evil' Charge
03/04/03: Powell continues 'saber rattling' in Pakistan interview
03/03/03: Daschle demands release of top al Qaeda operative
02/28/03: Rather to interview prez on same terms as Saddam
02/27/03: U.S. accepts Saddam's latest proposal
02/26/03: 'Win Without War' releases new talking points
02/25/03: Blix orders Iraq to destroy 'human shields'
02/24/03: Secret U.S. Plan for Cyber-War to Feature Windows XP
02/21/03: Gephardt insists he's really running for President
02/20/03: French President changes name to 'Chiraq'
02/19/03: Chirac offers new EU members 'Freedom of Silence'
02/18/03: Meteorologist Fired for "Positive" Snow Report

© 2003, Scott Ott