Jewish World Review May 13, 2003 / 11 Iyar, 5763
DNC Devises New Strategy to Attract Donors
Democrat Presidential contenders, jockeying for the attention of wealthy contributors, may finally have a successful formula --- selling sponsorship of issues.
"Basically, it's like naming rights to a stadium," said an unnamed source at the Democrat National Committee (DNC).
"So, for example, Sen. Kerry will give his stump speech and say, 'The following position, which I deeply believe, is brought to you by Steve Kirsch,' Or, John Edwards could acknowledge that his crusade for tort reform is 'sponsored by the administrative staff at Turner and Associates, attorneys at law'."
The "breakthrough strategy" came after billionaire Steve Kirsch told the Washington Post that candidates who wanted his support would have to take stands on the issues. Mr. Kirsch, who gave $3.1 million to Democrat candidates during the last presidential campaign, said the party is "not committed to anything."
The way the issue sponsorship deals are structured, the donor decides which issue to sponsor, and also chooses the position the candidate will take on the issue.
Campaign managers for the approximately three dozen Democrat contenders said they're eager to get the lists of their candidate's sponsored issues, and as one aide said, "work some of that commitment stuff into his speeches."
JWR contributor Scott Ott publishes the satirical website ScrappleFace.com, whose motto is "News fairly unbalanced. We report. You decipher." Comment by clicking here.
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© 2003, Scott Ott