Jewish World Review May 8, 2003 / 6 Iyar, 5763

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Consumer Reports


Drug Makers End Video Deal with News Anchors

http://www.jewishworldreview.com | A production company which makes "educational" videos about new prescription drugs for Public TV said its major clients have demanded that news anchors like CNN's Aaron Brown no longer host the video segments.

"The pharmaceutical companies wanted guys like Morley Safer, Walter Cronkite and Aaron Brown because they thought it would buy them credibility," said a spokesman for WJMK, Inc., the video company.

"As it turns out, most people no longer believe what they see on TV news. Viewers who saw our 'news segments' later reported significant mistrust and doubts about the drug companies and their medicines."

WJMK is now in negotiations with 'more credible talent' like Kelly Ripa and Conan O'Brien.



JWR contributor Scott Ott publishes the satirical website ScrappleFace.com, whose motto is "News fairly unbalanced. We report. You decipher." Comment by clicking here.

Up

05/06/03: Failure to Find Saddam Proves He Never Existed
05/01/03: Clinton still humbly serving his country
04/29/03: Hillary Clinton Memoir Tops Harry Potter
04/28/03: Coalition Hires British Paper to Dig for Evidence
04/22/03: NOW Defends Scott Peterson's Right to Choose
04/15/03: Shroud of CNN Missing from Baghdad Museum
04/14/03: Pelosi praises U.S. troops for defending immorality
04/11/03: Chirac Apologizes for Applauding Fall of Saddam
04/07/03: United Nations Holds 'Grand Re-Opening' Event
04/07/03:Chemical agent found at Iraqi Information Ministry
04/04/03: War Provides Terrorists Long-Awaited Motive
04/01/03: Lieberman won't promote gay marriage on Sabbath
03/31/03: Lennon joins dead celebs opposed to war
03/28/03: New War Show Lets Audience Call Shots
03/26/03: U.S. offers Iraq Russian-made equipment
03/24/03: Decapitation attack on 'peace movement' succeeds
03/20/03: Gulf War, a golf war? U.S. presses to end war before Masters Tourney
03/19/03: France proposes using metric hours for ultimatum
03/18/03: Airport screeners halt Hussein exodus
03/17/03: Encryption experts work to decipher Kaptur comment
03/14/03: U.S. to Return Statue of Liberty to France
03/13/03: CIA Leaks Again: Shhh! Don't tell bin Laden
03/12/03: "We're damaging these homes and vehicles as a form of political speech"
03/11/03: Bush caves in to Russian and French veto
03/07/03: Speechless: U.N. delegates await translation of Bush remarks
03/06/03: Moseley-Braun Drops Hyphen, Hopes for Sponsor Deal
03/05/03: Bush Admits to Belafonte's 'Possessed of Evil' Charge
03/04/03: Powell continues 'saber rattling' in Pakistan interview
03/03/03: Daschle demands release of top al Qaeda operative
02/28/03: Rather to interview prez on same terms as Saddam
02/27/03: U.S. accepts Saddam's latest proposal
02/26/03: 'Win Without War' releases new talking points
02/25/03: Blix orders Iraq to destroy 'human shields'
02/24/03: Secret U.S. Plan for Cyber-War to Feature Windows XP
02/21/03: Gephardt insists he's really running for President
02/20/03: French President changes name to 'Chiraq'
02/19/03: Chirac offers new EU members 'Freedom of Silence'
02/18/03: Meteorologist Fired for "Positive" Snow Report

© 2003, Scott Ott