Jewish World Review
Wednesday December 13, 2017
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Love, by its very nature, is unworldly, and it is for this reason rather than its rarity that it is not only apolitical but antipolitical, perhaps the most powerful of all antipolitical human forces.
— Hannah Arendt

DID I MUFF THIS UP?

[WEDNESDAY's issue begins after this sidebar. But before going there, PLEASE read this large font, but actually short, letter. ]

I have a tendency to blame myself. This time, I'll let you decide if my actions might result in JWR shuttering.

Feedback, as always, is appreciated.

JWR cannot survive without reader partnership. As great of a site it is, we're simply not pulling our weight.

Consultants -- some hired, others volunteers -- tell me that's because I haven't mastered the winning "strategies" that "successful" sites use.

Those include: running devious and deceptive headlines known in the industry as "click bait", sending out "news alerts" multiple times daily that are actually just excuses for the included sponsorships and larding pages with more ads than content.

One "expert" actually called me a "pious fool" for not doing so.

"Your readers," proclaimed the expert, "don't deserve better."

I told him that I rather flip burgers at (a kosher) McDonald's than lower my standards.

"Your readers," he proclaimed, "don't deserve better."

For good measure he added: "If you keep to your self-imposed standards, when you shut down -- and mark my words, you will, -- your so-called loyal readers will wind-up going to sites embracing these strategies, anyway."

Well, I'm still here. You're still here. But might that soon change?

Strike two.

The tone of the fundraising campaign was more upbeat than years past. A close friend warned me that while my intent was commendable, my doing so would result in readers mistakenly believe that all is well at JWR and not contribute as they have in previously.

I ignored him. He was right.

More than a week on, less than 1 percent of JWR's readers have responded.

I know -- just know! -- this is not really the case. It's not that you don't care.

You are likely over-burdened.

Or: You intend to, but just haven't -- yet.

PLEASE DO.

My heartfelt appreciation, again, to those who have taken action to guarantee JWR survives and thrives.

On December 10, JWR celebrated its 20th anniversary. This isn't the place to list even some of the site's accomplishments. (There are many).

So my question to you, dear readers and valued partners, is this: Have I muffed up two decades of VERY hard work due to "self-imposed standards" and being upbeat? Or, just maybe, it's those very reasons that will ignite your passions of gratitude for a site that respects you, as it services you?

All expressions of support are tax-deductible. They can be made through our secure online site or by making out a check and mailing it to the sponsoring foundation (Keren Yehoshua V'Yisroel/JWR) -- marked in the "memo section" for "Internet Education Project" -- at:

Keren Yehoshua V'Yisroel/JWR
127 Columbia Boulevard
Waterbury, CT 06710
Tax ID: 22-3209160

In gratitude and friendship,
Binyamin L. Jolkovsky
Editor in Chief


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4 books


[ W O R T H  1 0 0 0  W O R D S  ]

• Chip Bok

• Chip Bok BONUS!

• Bob Gorrell

• Joe Heller

• Jerry Holbert

• Dana Summers

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[ I N S I G H T ]

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News of the Weird: People Different From Us | Criminal's Remorse

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Paul Greenberg: A promise kept

Jonah Goldberg: Tax reform could be the GOP's Obamacare

Mary Schmich: How not to waste the last days of 2017

Salena Zito: For Once, the Joke Is on Al Franken

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Walter Williams: Moral Values and Customs vs. Laws

• Dry Bones by Ya'akov Kirschen

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