Jewish World Review May 1, 2002 / 19 Iyar, 5762

Michelle Malkin

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Consumer Reports

White and Wong profiteers | Abercrombie & Fitch tried to sell some silly T-shirts with Asian caricatures a few weeks ago. One showed a pair of slant-eyed Chinese men with the phrase, "Wong Brothers Laundry Service: Two Wongs Can Make It White." Some very loud, wired, and whiny Asian-American kids didn't like them. So the company pulled the clothes line and apologized profusely. "We're very, very, very sorry," a company representative said. "It's never been our intention to offend anyone."

End of story. Right?

Wrong. The Wong flap is still going. A group of 50 aggrieved young people protested at A&F's Seattle store over the weekend. "Racism is not chic," their signs lectured. "Racist fashion has got to go!" they shouted. Um, it already went.

So what more do these kids want? A big, fat payoff. According to the "BoycottAF" website (, run by a nationwide coalition of Asian-American college student groups from Amherst to Yale, the protests won't stop until the retailer meets their "National Unified Demands." A& F must promise to "increase philanthropy to non-profit organizations that promote racial awareness and sensitivity;" "increase diversity" in its advertising and promotions; and hire "a new consultant team to ensure company-wide sensitivity to minority issues, improve diversity training for all employees, and increase minority representation in all levels of the company's workforce."

The very demanding protesters argue that if only there were more sensitive, non-white people in Abercrombie & Fitch's corporate structure, the T-shirts would never have come into existence. ("2,4,6,8, A&F discriminates!" claims a "sample chant" on the boycott webpage.) Never mind that the Abercrombie & Fitch designer who conceived the shirts in the first place was an Asian-American. Can't let facts get in the way of a shakedown.

Some of the enraged Seattle marchers could barely collect their thoughts. "Why was I here - why was I born here? Should I be back there in China or here? I was born here so I should have respect for that," sputtered Elaine Woo to KOMO-TV news. Huh?

Another protester named C. Duong told the station: "You can't, it's what, 2002, and you're trying to make money off making fun of a certain group. You can't do that." Quick. Somebody call Margaret Cho and Chris Rock and Paul Rodriguez and Jackie Mason and tell them to stop profiting from ethnic-based humor! They can't do that.

Duong continued: "I don't think I'll ever shop here again because it hurts, it hurts, it cuts too deep. I don't think the wound will ever heal."

My, what a privileged life this fragile person must lead -- to have no bigger sources of emotional pain to dwell upon than a few overpriced T-shirts with stereotypical cartoon characters. If I reacted as Duong did to every ethnic slight ever uttered against me or to every loser who talked to me in pidgin English, I'd be on life support by now.

Instead of learning to get over petty stupidities, these Asian-American students have learned from their professors and race-card role models to milk their "hurt" for all it's worth. It's Ethnic Extortionism 101. They'll never, ever wear another piece of Abercrombie & Fitch clothing as long as they live. But they'll gladly take a hefty "philanthropic" donation from the company -- or a few modeling jobs for the next skin-baring A&F catalogue.

Meanwhile, the same stereotypes that these Asian-American protesters say are so permanently damaging to their self-esteem are being marketed elsewhere with hardly a peep. In Canada, two "hip" Internet retailers - and -- sell popular T-shirts with slant-eyed icons and ethnic slurs. For $17.99, you can buy a "Badass Chinaman" shirt featuring Bruce Lee at Or try the "Babydoll" Chink T-shirt. "With a tight fit and a wide collar, this spiffy shirt sports the CHINK logo," the ad copy reads. "Now, when they stare at your chest, it'll be because of your political incorrectness."

Who could market such insensitive clothing? Surprise, surprise. The makers of these T-shirts are young Asian entrepreneurs. "It was meant to start conversations," says founder Albert Liao. "It's an empowerment thing," one Asian-American patron explained.

Understand? It's okay to cash in on the Wong thing - as long as you aren't white.

JWR contributor Michelle Malkin can be reached by clicking here.

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© 2001, Creators Syndicate