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Jewish World Review May 2, 2005 / 23 Nisan, 5765
Who knew the first to buckle would be General Motors, with Ford not far behind?
GM is a car and truck company for the 74th consecutive year, the world's largest and has revenues greater than Arizona's gross state product. But GM's stock price is down 45 percent since a year ago; its market capitalization is smaller than Harley Davidson's. This is partly because GM is a welfare state.
In 2003, GM's pension fund needed an infusion from the largest corporate debt offering in history. And the cost of providing health coverage for 1.1 million GM workers, retirees and dependents is estimated to be $5.6 billion this year. Their coverage is enviable at most, small co-payments for visits to doctors and for pharmaceuticals, but no deductibles or monthly premiums.
GM says health expenditures $1,525 per car produced; there is more health care than steel in a GM vehicle's price tag are one of the main reasons it lost $1.1 billion in the first quarter of 2005. Ford's profits fell 38 percent, and although Ford had forecast 2005 profits of $1.4 billion to $1.7 billion, it now probably will have a year's loss of $100 million to $200 million.
All this while Toyota's sales are up 23 percent this year and Americans are buying cars and light trucks at a rate that would produce 2005 sales almost equal to the record of 17.4 million in 2000.
In 1962, half the cars sold in America were made by GM. Now its market share is roughly 25 percent. In 1999 the Big Three GM, Ford, Chrysler had 71 percent market share. Their share is now 58 percent and falling. Twenty-three percent of those working for auto companies in North America now work for companies other than the Big Three, up from 14.6 percent just five years ago.
The Big Three have cut 130,394 North American hourly and salaried workers since 2000, while the "transplants" foreign automakers with U.S. assembly plants have added 27,183. In the first quarter of 2005 the Big Three operated 64 assembly plants, down from 70 in five years, during which the transplants' factories have increased from 19 to 23, with more coming.
GM says its health-care burdens, negotiated with the United Auto Workers, put it at a $5 billion disadvantage against Toyota in the United States because Japan's government, not Japanese employers, provides almost all health care in Japan. This reasoning could produce a push by much of corporate America for the federal government to assume more health-care costs. This would be done in the name of "leveling the playing field" to produce competitive "fairness."
But remember: Employer-provided health insurance is employee compensation.
It became important during the Second World War when there were wage controls and a shortage of workers. Because wages could not be bid up, companies competed for workers by offering the untaxed benefit of health care. If GM's $5.6 billion were given not as untaxed workers' compensation in the form of health care, but as taxable cash compensation of equal after-tax value, it would cost GM substantially more than $5.6 billion. Which means that soon GM's UAW contract is up in 2007 GM's workers may have to give back a value of at least $1,500 a year.
However, GM will have to recognize that health-care costs are not a comprehensive alibi for its woes. Its array of brands is too large and anachronistic: Will American buyers ever again regard Chevrolet, Pontiac, Buick and Cadillac as ascending rungs on a status ladder?
GM can still develop splendid cars: today's Cadillacs may be the best American cars ever built. But every dollar GM spends on health care cannot be spent on developing cars hybrids, for example more enticing to buyers than some new offerings like the Pontiac G6 and Buick LaCrosse.
Health care for retirees and their families there are 2.6 of them for every active worker is 69 percent of GM's health costs. GM says it has $19.8 billion in cash and normal mortality rates will reduce the ratio of retirees to active workers. Meanwhile, Rick Wagoner, GM's CEO, can only muse, "It's strange. When I joined GM 28 years ago, I did it because I love cars and trucks. I had no idea I'd wind up working as a health-care administrator."
Full, and pointless, disclosure: Mrs. Will is a consultant to the Japan Automobile Manufacturers Association. She drives a Cadillac.