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• Before new parents ruin their baby daughter's chances of future success by giving her "weak" names (such as Polly), they should consult one of several services that recommend more powerful ones (such as Elizabeth). A New York City woman offers personalized naming research for fees starting at several hundred dollars, but a Swiss agency whose primary work is helping to name product brands now offers parents suggestions on their offspring's "brand" (for corporate-like fees beginning at around $29,000). (Parents in South Korea and India traditionally seek baby-naming recommendations from priests, who review religious text, culture and astrology -- in exchange for modest offerings.) [Bloomberg.com, 4-19-2016]
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Entrepreneur.com reported in April the surprising success of "Ship Your Enemies Glitter," in which, for about $10, the startup sends an envelope full of glitter that, when opened, scatters, irritating (or enraging) the recipient. The concept was an overnight sensation, but quickly petered out and was seemingly worthless -- until a prescient businessman offered $85,000 for its two assets: (1) a valuable list of customers who might buy similar pranks (such as a cupcake that's really horse manure) and (2) an opportunity at additional waves of customers newly discovering the original glitter product. The $85,000 purchaser now reports sales "in the high six figures." [Entrepreneur.com, 4-20-2016]
