Wednesday

December 13th, 2017

Insight

Hiding the Media's Disapproval Rating

L. Brent Bozell III

By L. Brent Bozell III

Published March 15, 2017

 Hiding the Media's Disapproval Rating

The latest poll by USA Today and Suffolk University carried some eye-opening numbers about public disapproval of the media's aggressive attempts to run the country. It found that President Trump has a 47 percent approval rating and that 44 percent disapprove of him.

That's not surprising. The media talk about his unpopularity all the time.

But here's what they don't talk about: their own numbers. Only 37 percent of Americans have a favorable opinion of their job performance. A whopping 50 percent have an unfavorable opinion.

Look at the numbers by party identification. Republican unfavorable opinion of the media? It's 78 percent. Only 10 percent have a favorable opinion. The Democrats are the opposite: Sixty-nine percent hold a favorable view, and 19 percent hold an unfavorable view.

The pollsters offered other media questions, asking: "President Trump has said journalists and the media are the enemy of the American people. Do you agree or disagree?" That's an exaggerated question. Trump's actual tweet accused only ABC, CBS, CNN, NBC and the "failing" New York Times of being "fake news" and the "enemy of the American people."

Many conservatives would steer clear of saying that journalists (liberal media and conservative media) are the enemy of the people and stick with chief White House strategist Steve Bannon's take that the media are the "opposition party" to Trump. But even so, 64 percent of Republicans in the poll agreed with Trump, and only 29 percent disagreed. Democrats sided with their liberal-media buddies, 88 percent disagreeing and 9 percent agreeing.

These pollsters also asked the public which statement they agreed with, "President Trump is right when he says the news media is unfair and biased against him" or "The news media is right when they say they are appropriately holding the White House accountable."

This result clearly demonstrates how divided the country is on the media under President Trump. Seventy-nine percent of Republicans agree with Trump, and 12 percent disagree. Democrats align with the media's sudden rush to "accountability," 86 percent disagreeing and 7 percent in agreement.

Both sides know the media are liberal.

These results were submerged in USA Today. The front-page story on the overall poll was headlined "Temperament and tweets tripping up president." Reporter Susan Page began saying, "President Trump gets high marks for leadership amid growing economic optimism, a new USA TODAY/Suffolk University Poll finds, but questions about his temperament and his tweets have cost him the political boost that a president traditionally gets from that good news."

Page also underlined that his 47 percent approval rating makes him "the first president in modern times not to score majority approval at this early point in his tenure." Fifty-nine percent would like Trump to turn down the tweeting, but even we've made that recommendation.

The poll questions about the media finally make a brief appearance 23 paragraphs deep in the story but without the partisan breakdown. Page says: "Meanwhile, Trump's attacks on reporters divide Americans: 42% say he is right when he says the news media are unfair and biased against him; 48% say the news media are right when they say they are appropriately holding the White House accountable. Are the news media 'the enemy of the American people' as the president has asserted? One-third of Americans, 34%, agree with him. Fifty-nine percent disagree."

The media's rating of 37 percent favorable and 50 percent unfavorable was left out.

The newspaper industry is declining, as USA Today surely knows: Gannett split into two companies in 2015, one for broadcasting and one for the less profitable print business. It is interesting to watch elite newspapers in the Trump era doubling down on the liberal-activist course. There's a reason half the country no longer cares to read them.

Previously:

    03/10/17 ABC's Huge Gay Propaganda Flop

    03/08/17 The Media's Anonymous-Sources Hypocrisy

    03/03/17 Trump Hits a Home Run

    03/01/17 Networks Yawn as DNC Lurches Further Left

    02/24/17 A Speech to Denounce Meryl Streep

    02/22/17 Planned Parenthood's Pandering Press

    02/17/17 'Saturday Night Live' smears Kellyanne

    02/15/17 Suddenly, Friendly Reporters Are Offensive

    02/08/17 The Great Manipulators at Time

    02/03/17 Hail the Gender-Fluid Scouts?

    02/01/17 2017: The Year Conservative Protests Are News

    01/27/17 HBO's Supervillainous 'Young Pope'

    01/25/17 The Ongoing Gosnell Blackout

    01/20/17 Snoozing at Teachers Who Abuse Children

    01/18/17 Michelle Obama's Cult in the Media

    01/13/17 Hollywood Vs. the 'Fascist' Election Result

    01/11/17 Fawning Farewells? Not for Republicans

    01/06/17 Freedom of Association Is Great ... for Libs

    01/04/17 Can Speculation Be Defined as News?

    12/30/16 Cultural Winners and Losers of 2016

    12/28/16 The Newspapers Bully Sen. Sessions

    12/23/16 The real War on Christmas . . . is a real war

    12/21/16 Who is advocating for 'banana republicism'?

    12/16/16 Obama Underlines Failure at 'The Daily Show'

    12/14/16 Whitewashing the Black President's Legacy

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