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November 19th, 2017

Insight

Twitter can only lose when it polices abuse

Megan McArdle

By Megan McArdle Bloomberg View

Published Feb. 25, 2016

Less than a year ago, in those innocent, dewy-eyed days before Donald Trump had become the front-runner for the Republican nomination, I wrote about an issue that seemed important at the time: Twitter's harassment problem. Specifically, I wrote about how difficult it was going to be for Twitter to get a handle on its trolls without alienating portions of the user base.

"Alienating portions of the user base" is a bad idea for social media companies that thrive by expanding their networks, not by eliminating users. That's why abuse puts Twitter in a bind: it can lose users by banning racist and sexist accounts, or it can lose users who don't think enough racist and sexist accounts are being banned.

However, the issue has taken on a certain political valence. The users demanding redress seem mostly to be left-leaning people who framed this as a matter of race and gender discrimination. Acceding to their wishes was likely to alienate conservatives, who were likely to experience a disproportionate share of the banning.

After all, what is abuse? There are some things we can all agree are abusive. And then there's heated rhetoric, sarcasm and all manner of other rude behavior. You can't police all of it. But policing just part of it -- the part that maps onto identity politics -- comes with its own problems.

It's easy enough to forbid landlords, employers, and merchants to discriminate against people on the basis of race, gender, sexual orientation, and so forth. But when it comes to speech, those hard-and-fast categories get decidedly fuzzy, because of course, these identities are themselves the focus of political movements. And to state the obvious, the people most active in those movements tend to be folks who identify with the category.

There's no easy metric for deciding when impugning the characters, motives and intelligence of, say, feminists, crosses the line from a decidedly common political tactic into abuse of women. If Twitter or another network sets itself up to be especially vigilant for users who are at odds with these movements, there's a real risk of declaring open season on conservative ideas, while liberal ideas about a lot of things are carefully protected by your abuse standards.

And indeed, that's exactly what conservatives think is happening now. Robert Stacy McCain has had his account banned, just weeks after Breitbart's Milo Yiannopoulos lost his "verified user" check mark. Both practice a brand of Twitter activity one might politely call "obstreperous." No one knows precisely what led to the disciplinary actions, but McCain believes it's because of his vocal comments about social justice topics. (It is obligatory to state two things: that I dislike the tactics of the Twitter users in question, and that Twitter is a private company that has a right to ban users.)

We do not, in fact, know that angry, loud conservatives are more likely to be disciplined by Twitter than angry loud lefties; maybe there are a bunch of social justice warriors quietly getting their accounts taken away at the same time for similarly nasty comments. We don't know whether Twitter's actions were unjust.

The point is that it doesn't matter. The moment that you set yourself up as the arbiter of what constitutes abuse, it is virtually guaranteed that you are going to have to make gray-area judgment calls that will alienate some portion of your user base.

When your user base has stalled despite your best efforts to grow it, and investors are getting restive, it's probably not the right time to signal to half of the political spectrum that their views are not necessarily welcome on your platform. But Twitter didn't have much choice. Aggressive banning is seen as an attack on the right, but continuing the old approach would have been seen as an attack on the left. In the culture wars of today, there's precious little middle ground.


Previously:


02/09/16: Rubio faces the risk of going off script
02/08/16: Sanders and Clinton get substantive, and go wrong
02/03/16: 6 takeaways from an exciting night in Iowa
02/02/16: Trump fans should know he'll offend them next
01/04/16: Obama: Dreamer or irresponsible luftmensch?
12/21/15: Sheltered students go to college, avoid education
12/17/15: Trump disproves liberal and conservative myths
10/28/15: Preschool Helps Kids. Sometimes. Briefly.
10/26/15: If you like truth, don't watch the movie 'Truth'
10/21/15: Turns out timeless cliches and the Beatles understood the 2016 election season before the rest of us did
02/09/15: Reading the tea leaves for 2016 gets you nowhere
02/02/15: Hillary's late start won't stop punches

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Megan McArdle is a Bloomberg View columnist who writes on economics, business and public policy. She is the author of "The Up Side of Down." McArdle previously wrote for Newsweek-the Daily Beast, the Atlantic and the Economist.

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