Jewish World Review Jan. 26, 2004 / 3 Shevat, 5764
Pundits punt it
When I was in college, there was this one guy on my dorm floor, Steve, who was the certifiable expert
Talk about the Yankees? "The win's in the bag."
A Steven Spielberg movie coming out? "Money in the bank."
Carter-Reagan 1980 (yes, I'm dating myself)? "Carter, without question."
Needless to say, Steve didn't exactly bat a thousand, but that didn't stop him from batting around his
opinions. What amazed me was how many people in my dorm at the time took Steve's word as gospel.
Maybe because Steve was loud. Maybe because Steve was big. I don't know. He just seemed so convincing,
so strong in his convictions that you couldn't doubt the guy if you tried. But even back then I was not so inclined
to buy his every word. Not because I was particularly prescient, but because Steve was really obnoxious, and
he bugged me.
There are lots of Steves in the world today. Many of them grow up to become pundits. Pundits like to
go on and on about what will happen in the world. There are all sorts of pundits, of course political pundits,
market pundits, sports pundits, and pundits who try to out-pundit the punditry of political, market and sports
pundits all put together.
Political pundits concluded only a couple of weeks ago that Howard Dean was unstoppable for the
Democratic presidential nomination. Iowa proved he wasn't.
Financial pundits at the height of the market bubble predicted it was all a new paradigm for years to
come. It wasn't.
Sports pundits had the Yankees taking it all the last two years in a row. They didn't.
The bottom line is that pundits are no better than you and me: They make guesses that are more often
follow-the-crowd than wow-the-crowd. And they are often wrong, very wrong. But that doesn't stop their
punditry. What's amazing to me is why we care about what they say.
Pundits said we should see what a big deal the Dean momentum was, that it was drawing in big
endorsements from the likes of Al Gore and Iowa Sen. Tom Harkin. Pundits love big politicos who out-politico
their punditry. And they like symmetry with their punditry, so if they see Dean as the guy, they love it when
those in power start to see Dean as the guy, too. Neither the pundits nor the politicos ever took a second to
consider that hey, maybe the other guy's a dunce.
Just like the financial pundits who said after Enron exploded that faith in American corporations would
tumble and that all companies all companies would suffer, as if every executive was a crook and every
Just like they predicted the first mutual fund scandal would prompt a wholesale rejection of mutual
funds on the part of American investors. Nowhere in their dire warnings did they calculate that investors were
wise enough to conclude some funds were bad and some chief executives were bad, too. But not all. The
markets went up without the pundits seeing it, and the mutual fund industry carried on without any pundit
We should expose these charlatans for who they are tea leaf readers who couldn't distinguish Lipton
from Lipitor. They haven't a clue, and deep down inside they know they haven't a clue. As we speak, they're
busily re-arranging their predictions, saying it's an open Democratic race now, maybe Sen. John Kerry's race
to lose now.
They're looking at the markets and saying the good times are back and it's 30 percent a year gains for
as far as the eye can see.
Pundits are pundits because they can't do anything else. They can't grasp much more depth than the
black-and-white figures before them, "at the time" they're before them.
They pounce on the latest poll, the latest sentiment and the latest fling to make the earliest
pronouncement. They think they're Nostradamas. I know they're nothing of the sort.
The sin isn't that they go on pontificating. The sin is that we bother to listen to them when they do.
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Neil Cavuto is managing editor of Business News at FOX News
Channel. He is also the host of "Your World with Neil Cavuto" and "Cavuto on
Business." Comment by clicking here.
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© 2003, Neil Cavuto