Jewish World Review Feb. 14, 2001 / 21 Shevat, 5761


Tamir Mania


By Steve Lipman



Arrival of nationally known religious player has been a slam dunk for court, PR fortunes at suburban Baltimore university.


http://www.jewishworldreview.com -- Baltimore | Two shul friends were shmoozing after Friday-night services at a small Orthodox synagogue here last week.

"So," said one middle-aged man to his friend, a teacher, "are you going tomorrow night?"

The teacher thought for a few seconds. Going where? A lecture? A synagogue dinner?

Then it occurred to him -- Towson.

That's Towson University, a liberal arts college in a Baltimore suburb where the men's basketball team had a home game against Drexel University Saturday at 8 p.m. Towson, where Tamir Goodman, a freshman, a product of a Baltimore Jewish day school, is the starting point guard.

Two years ago Tamir -- he's identified by first name only in the Jewish community and on campus -- became a national media figure whose story sounded at times like a Jewish soap opera.

A top player, he made a verbal commitment to play at the University of Maryland, a national power, then backed out when the school expressed reservations about his Shabbes (Sabbath) requirements. He transferred from the Talmudical Academy of Baltimore to a Seventh Day Adventist institution because his Orthodox day school was uncomfortable with the increasing basketball attention. Then he received an athletic scholarship from Towson. Tamir is perhaps one of the more prominent Jews in Baltimore. His outspoken Jewishness, his refusal to play or practice on Shabbes, his omnipresent yarmulke -- not to mention his no-look passes and radar-like alley-oop assists -- draw Jewish and non-Jewish fans.

And Towson, with about 1,000 Jews in a student body of 16,000, has become a de facto Jewish institution.

There's a kosher concession stand at Towson Center games and "Towson University Basketball" yarmulkes for sale. Ballboys wear yarmulkes. Coach Mike Jaskulski does weekly interviews on the "Shalom Baltimore" radio show and notes Friday sundown times on his desk calendar. Courtside seats are offered as a premium by the Baltimore Jewish Times. There are three "Jewish Community Nights" this season and an exhibition game against an Israeli team.

"All because of a skinny, red-headed 18-year-old," says Sports Information Director Peter Schlehr, who credits Tamir's arrival for drastically higher season ticket sales and bigger crowds on the road.

Tamir, who turned 19 last month, is listed at 6-foot-3 and 155 pounds in the Towson media guide. Though he has spent long hours in the weight room, he has added no visible bulk since high school.

For Towson, whose basketball team plays in the shadow of nearby University of Maryland, Tamir has been a marketing-public relations boon. A frum (religious) kid with schoolyard moves isn't a novelty now -- but that Tamir's doing them against NCAA Div. I opponents is. The Tamir file in Schlehr's office has recent stories from Newsday, The Washington Post, The Boston Globe and The Maine Telegram.

"Unless the No. 1 high school player in the country last year came here," Schlehr says, "we wouldn't get this much attention."

"He understands that he is a wonderful story," says Phil Jacobs, editor of The Baltimore Jewish Times, which has covered Tamir extensively.

Prospective fans began calling Towson as soon as Tamir signed. The stands at home games -- this season's seven Saturday games are scheduled to start a few hours after Shabbes ends -- hold scores of Jewish fans, both non-Orthodox and many with black hats and sheitls, or wigs. "There really isn't a lot of interest in watching a gentile team running up and down the court," says Schlehr, who is not Jewish.

"The average frum person loves it," says Larry Cohen, host of "Shalom Baltimore."

"A lot of learning," Schlehr says of the conversations and of his encounters with Tamir. "I learned about the menorah."

Tamir, in a room with no windows, lit his in Schlehr's window on a road trip during Chanukah. "I was aware of the Sabbath, but did not know that it is different" -- the time it begins and ends -- "in Newark and Baltimore and ...

"We're becoming aware of it," Schlehr says.

"We are trying to make it pleasant for ... the Orthodox Jewish fans," says Larry Martin, who handles marketing for the Towson team. The final regular-season home game, Saturday, Feb. 24, will feature free workout jerseys, each with the number 18 -- chai. "Someone clued me about 18 being a ‘lucky' number," he says.

"Towson has done everything right in terms of serving the Jewish community," Cohen says. "They realize that they can serve the needs of a segment of the community and it's good for them.

"It's just going to get bigger and bigger," he says, "because we're going to have something to build on."

The Tigers, with only one senior in the starting lineup, are 10-12 following Saturday's loss to Drexel. With more experience and the hoped-for addition of top recruits, the team, which will qualify for the America East Conference playoffs next month, can contend for the league championship over the next few seasons, observers here say.

One key, Jaskulski says, is Tamir, who has been a starter since his third game. "It became evident that we needed him on the floor," the coach said.

Tamir brings the ball upcourt and is the main passer. A 20- to 30-point-a-game scorer in high school, he now averages under six a game but ranks among the conference leaders in assists.

"He's gone beyond my expectations," says Jaskulski, who first saw Tamir play three years ago and contacted him after Tamir decided not to attend Maryland. "We were in need of some help in the backcourt. He had the special gift to make everyone better around him."

First, the coach talked to the team. He told his players about Tamir's potential. And he told them about likely accommodations on Fridays and Saturdays. Game times, practice times, travel times might have to be changed.

"I had a couple of guys stand up and say ‘Coach, we would love to have him on our team,' " Jaskulski says.

Besides missing Saturday practices, which Tamir watches in street clothes, he is treated like any other player, "which is just how he likes it," the coach says.

On campus, where Tamir was a Dean's List student last semester, his religious identity is less important than his sports savvy. "In the Jewish community he's probably known because he is an Orthodox Jew," says a sportswriter for the student newspaper. "Here he is known as a freshman point guard, except that the games on Saturday end at 10 o'clock instead of eight hours earlier."

When Tamir leaves practice on Friday afternoons, the other players send him off, in the style of team cheers, with a shout of "One, two, three, four, Good Shabbes!"

That pleases Tamir.

"My goals are to be the best basketball player I can be and the best Jew I can be," he says.

Tamir wears the perpetual smile of a kid who's living his dream, and a new knit yarmulke, in the team yellow-and-black colors, brought back by his mother from Israel last month. "I like the kiddush Hashem [sanctification of G-d's name] I can make."

His father, Karl, knows what it's like to be an isolated Jew at times. A sailor in the U.S. Navy during the Cuban missile crisis, he says he was the only Jew on his ship. "When you're the only Jew it makes you a stronger person," he says.

Karl Goodman flies to nearly every road game, "especially to sit with Tamir in the hotel room and to spend Shabbes with him" when there is no Jewish community in the area. He watches the games from a seat in the rafters. His wife, Chava, when she goes, paces in the hall or reads Psalms for her son's health.

"I don't watch," she says.

Tamir, recovering from a sprained foot that kept him out of the previous game, was on the bench at the start of the Drexel game. He played six minutes in the first half and most of the second, feeding his teammates for a game-high five assists, streaking down the left side for a twisting bank shot, missing three long shots and stealing the ball once.

Tamir's performance brings a smile to Terry Martin, the Tigers' marketer, who says he is grateful to Gary Williams, the Maryland coach who reneged on his early agreement to Tamir.

Tamir's performance this season will help next year's Tigers, Martin says. "He's a great recruiting tool. Williams did us all a favor."


Steve Lipman is a staff writer with the New York Jewish Week. Comment on this article by clicking here.

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