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Jewish World Review Sept. 15, 1998 / 24 Elul, 5758
Sherrill Kushner
These findings are among those released this summer in a report of
the Morning Star Commission, a group of high-profile producers, directors,
agents, screenwriters, studio executives, authors, artists and two rabbis funded by
Hadassah Southern California to study the portrayal of Jewish women in film
and television.
According to the study, which surveyed Southern California Jews and
non-Jews, non-Jewish women saw the typical Jewish woman in a predominantly negative
light, emphasizing prominent noses, Middle Eastern complexions and an inclination to be overweight.
(Those non-Jewish participants were screened to include only those who had little or no contact with Jews and thus were more likely to receive their information about Jews primarily through the media.)
Jewish women described the portrayal of Jewish women on television as "pushy, controlling, selfish, unattractive, materialistic, high maintenance, shallow, domineering. They nag their husbands and spend all their time cooking or shopping," is the commission's summary. They also felt that Jewish women and
men were depicted as cheap bargain-hunters.
In film, only three positive images of Jewish women emerged: Amy Irving, the
beautiful heroine in "Crossing Delancey"; Bette Midler, the caring friend in
"Beaches"; and Barbra Streisand, supportive therapist in "Prince of Tides."
The only positive image of a Jewish woman on television, according to the
Jewish men in the study, was Dharma of "Dharma & Greg" --- because of her
"non-Jewish appearance."
Jewish men felt that Jewish women were "devoted mothers and very responsible," but not particularly attractive. As one male participant said, "This is not to say that Jewish women are not beautiful because they are, but they're usually not the tall, glamorous model types."
"I was not intellectually surprised at the findings of our study, but I was profoundly emotionally shaken when I saw the videotapes of the focus groups and actually heard and saw the disfigurement of who and what we [Jewish women] are," responded Joan Hyler, Morning Star Commission chair and president of
Hyler Management, a management and production company.
(Hyler was designated by E! Entertainment Television as one of Hollywood's most powerful women.)
With the first phase completed, commission founder and director Mara Fein hopes "to provide more information about authentic voices of Jewish women in order to ensure more varied and realistic depictions in film and popular culture." The commission plans to distribute recommendations to those who create these portrayals and to viewers as well. To encourage media policy-
and decision-makers to respond to their recommendations, the commission hopes to
provide awards, incentives, resources, and sponsors for those who create
positive portrayals of Jewish women.
But the question remains, can the commission really affect change?
"The
Commission members and those on our Media Advisory Council are extremely
powerful people in Hollywood," notes Claudia Caplan, commission chair for
research and the creative director at Mendelsohn-Zien Advertising. She's
right
aboput the powerful part. The advisory group includes Ed Asner, Gil Cates,
producer of the Academy Awards, Paramount president and chair Sherry
Lansing,
Leslie Moonves, president of CBS, producer Lili Fini Zanuck, and Jerry
Offsay,
president of Showtime.
"We can't expect change overnight, but we can expect more honesty and
authenticity, says Caplan. "We don't want a distorted or beautiful mirror -
just a real one."
For more information about the Morning Star Commission, check its America
Online website at morningstaronline.org or hadassahsc.org or call (310)
659-
Invasion of the J.A.P.s or "So the Jews control Hollywood, huh?"
According to a recent Hadassah study,
Jenna Elfman, Dharma, on the ABC sitcom,
is one of a select few that give Jewish women
a positive image on TV. Why? Because
she doesn't "look-Jewish."
JEWISH WOMEN PERCEIVE THEMSELVES as "well-educated, intelligent, very giving
and supportive of others." In contrast, here are some other unsurprising
findings from a recently released report on how we're doing in popular
media such as television and films:
Sherrill Kushner is a lawyer and author.