Saturday

May 21st, 2022

Insight

Covid-19 will expose the ghosts in the U.S. economy

Tyler Cowen

By Tyler Cowen Bloomberg View

Published May 20, 2020

Each stage of the pandemic revives the question of what is coming next, usually in a more disturbing context. The next major event, I am sorry to say, is the disappearance of what I call ghost capital.

According to one estimate, about half of small businesses will be out of cash within a month, and many of them will close. The American economy has been living off the inheritance of its pre-covid-19 past, and that cannot go on forever.

Consider your local restaurants. I live in Northern Virginia, which is scattered with thousands of dining establishments of many different kinds. Many of them are currently open for takeout and delivery but not for sit-down dining. Even when they are allowed to welcome customers back inside, social distancing will mean they can't serve nearly as many patrons as before.

That's the supply side. Demand for in-restaurant dining is likely to fall as well, though estimates vary. Since the average small business carries less than a month's worth of liquid reserves, and the wait for a vaccine is likely to be at least a year, many restaurants will simply be unable to survive the shrinking of the market.

I call these places ghost restaurants because they are still walking around, so to speak, visible to us and listed on Yelp, but not really alive and without much of a future.

In a few months' time, a significant number of these ghost enterprises will be gone. My drive around Northern Virginia, rather than being rich with culinary choice, will soon become fairly desolate - and the overall economic landscape will indeed be much emptier.

What else in our current capital structure might qualify as "ghost"?

We are still watching TV shows made before the pandemic, but the supply of new material is starting to run thin. South Korea and a few other nations are producing fresh content, but a lot of U.S. television programming is already looking to adapt to the new scarcity of programming content.

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My local dry cleaner is still in business, taking advantage of its previous market position. But even once the lockdown is fully lifted, fewer people will be going into work or to formal events. Demand to have suits pressed is way down, and soon enough that will translate into a far fewer dry cleaning shops.

Many shopping malls - and peripheral businesses that rely on mall traffic - also will turn out to be ghost businesses.

If you own a small business, you might be wondering whether you should stick around in a declining sector. But what exactly can you do? You've already signed a lease, you have a lot of money invested in equipment, and it is hardly possible to start up a new business in the meantime.

So you wait, in the process contributing to an image of diverse commercial activity that does not quite correspond to the long-term picture.


Another less visible effect is that fewer replacement firms and small businesses are on the way. covid-19 aside, small businesses have a natural life cycle, with many of them disappearing once the owner retires. Such retirements are more likely now (not just because business is bad, but because being out on the floor involves a health risk). But how will new businesses arise to take their place? It is harder to meet new business partners, harder to line up financing, harder to identify qualified assistants and staff - and consumer spending is down, too.

And while an all-but-certain death awaits some businesses, others can look forward to mere stagnation. If you are a 23-year-old entrepreneur, how easy will it be to build up the network of "soft ties" that will help you launch the next phase of your career?

As many marginal businesses are going under, it is quite possible that the public-health situation will improve. Civic spaces will repopulate as commercial ones depopulate, giving urban landscapes a confusing feel. And because there will be fewer businesses to choose from, it will be all the harder for those remaining to enforce social distancing.

Many Americans have been clamoring lately for more freedom, and those desires are understandable. But as they emerge from lockdown, they might well be disappointed to discover that, above all else, what people will be exercising is the freedom to go out of business.

(COMMENT, BELOW)

Cowen is a Bloomberg View columnist. He is a professor of economics at George Mason University and writes for the blog Marginal Revolution. His books include "The Complacent Class: The Self-Defeating Quest for the American Dream."

Previously:
05/07/20 Are aliens visiting us? US military seems to think so
05/06/20 America's reopening will depend on one thing --- trust
04/22/20 How the covid-19 recession is like World War II
04/15/20 America is returning to 1781
04/08/20 Covid-19 is is upending everything for status seekers
03/17/20 The coronavirus will usher in a new era of entertainment
01/28/20 Social Security isn't doomed for younger generations
01/08/20 Why 2020 is harder to predict than 2019 was
12/02/19 Equality is a mediocre goal so aim for progress
11/25/19 Inflation inequality creates winners and losers
11/09/19 OK kids. This boomer has had enough
10/20/19 Would you bet against Trump in 2020?
09/25/19 The right industrial policy for America
09/24/19 Harvard's legacies are nothing to be proud of
09/02/19 Yes, the Fed could still stop a recession
08/20/19 A trade deal with China wouldn't change much
07/29/19 How your personality traits affect your paycheck
07/16/19 Internet 101 should be a required class
05/28/19 How Dems actually are the ANTI-immigrant party
04/23/19 Want to help fight climate change? Have more children
03/22/19 America isn't as divided as it looks
03/12/19 The Twitter takeover of politics: You ain't seen nothing yet
03/04/19 How to tell which Dem dreams won't come true
02/07/19: Now the Dems want to end America's nuclear first strike option. How clueless is that?
01/29/19: The shutdown hit a lot of government workers --- hard. But, ultimately, who is responsible for their unfortunate circumstances?
12/12/18: The West is abusing its legal power to punish people or institutions that do things it doesn't like. It better stop
10/23/18: The US needs Saudi Arabia, and vice versa
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04/16/18: It's hard to burst your political filter bubbleIt's hard to burst your political filter bubble
04/09/18: The missing key to grasping why American politics seems to have become more polarized, with no apparent end in sight
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