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April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Feb. 5, 2010 / 21 Shevat 5770

The Super-Sized Census Boondoggle

By Michelle Malkin




http://www.JewishWorldReview.com | If only the federal government were as responsible with our money as Pepsi is with theirs. The soda giant has been in the Super Bowl ad business for more than two decades. But this year, Pepsi determined it was economically unwise to pay $3 million for a 30-second spot. So, who's foolish enough to pay for Super Bowl gold-plated airtime? You and me and Washington, D.C.

The U.S. Census Bureau will squander $2.5 million on a half-minute Super Bowl ad starring D-list celebrity Ed Begley Jr., plus two pre-game blurbs and 12-second "vignettes" featuring Super Bowl anchor James Brown. It's a drop in the census boondoggle bucket (otherwise known as the tax-subsidized National Democratic Future Voter Outreach Drive).

The Obama White House has allocated a total of $340 million toward an "unprecedented" promotional blitz for the 2010 census. That's on top of $1 billion in stimulus money siphoned off for increased census "public outreach" and staffing. In all, the census will triple its total 2000 budget to $15 billion.

Ads pimping the census have already appeared during the Golden Globe awards and will broadcast during the Daytona 500 and NCAA Final Four championships. Some $80 million will be poured into multilingual ads in 28 languages from Arabic to Yiddish. Racial and ethnic groups have been squabbling over their share of the pie.

The U.S. census is a decennial census mandated by our Constitution. Should Americans know about it? Sure. Should the P.R. budget become a bottomless slush fund in recessionary times? Surely not.


Letter from JWR publisher


Yet, no matter how you translate it, the census commercials to date have been an "Ishtar"-style flop. Global ad agency Draftfcb, based in (Obama's hometown) Chicago and New York, nabbed a $200 million four-year contract to oversee the Census Bureau's direct marketing, online and offline general market media strategies. The agency hired comedian Christopher Guest to direct "viral" spots. One of the supposedly "humor-driven" videos directed by Guest and commissioned by Draftfcb was uploaded to YouTube a few weeks ago. It has racked up a measly 6,880 views.

"For a once-a-decade project involving every living American, that's a pretty crummy return on investment," jeered AdFreak's David Griner. "The video seems to be hampered by the same problem that plagues all campaigns meant to 'go viral' — i.e., it's simply not that funny. The joke is a chuckler at best, and dragged out to three minutes, that chuckle gets spread pretty thin." According to independent census watchdog Stephen Morse, the feds conducted a total of 115 focus groups in 37 markets across the country before settling on the dud of an ad.

That's a lot of focus-grouping to get people to pay a little extra attention to government headcount questionnaires that will be coming straight to their mailboxes.

Taxpayers are also footing the bill for the Mother of all Government Junkets — a three-month road trip by lucky-ducky Census Bureau flacks traveling in 13 buses and cargo vans with trailers. They'll be partying in New Orleans for Mardi Gras and at parades across the country. In case you were wondering about the anticipated Census Road Show carbon footprint, it's an estimated 223 metric tons.

But not to worry: The eco-teers of an Al Gore-endorsed carbon offset firm called "Carbonfund.org" have become official government "partners" with the Census to offset all the vehicle emissions — and surf off the free publicity to garner more business.

As if overpriced TV ads, online videos no one watches and indulgent, cross-country caravans weren't enough, the Census Bureau is also enlisting 56 million schoolchildren to pester their parents and act as junior government enumerators. Educrats are spending several billions more on math and social studies lessons peddling the census. Overzealous census partners such as the National Association of Latino Elected Officials have distributed recruitment propaganda urging constituents to participate because "Joseph and Mary participated in the census." Goodness knows what kind of fear-mongering curricula the kids are being served in the name of counting heads — and shaping the electoral landscape.

"When times are tough, you tighten your belts," President Obama lectured us. "You don't blow a bunch of cash in Vegas." Coincidentally, the Census Road Tour junketeers just wrapped up a visit in Vegas. Next stop? You guessed it: the Super Bowl in Miami. Taxpayers should start crying foul.

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