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February 10, 2012
Lisa M. Krieger: Man with defibrillator demands access to his own heart's information
David G. Savage: Why activists may not be in a hurry to have High Court rule on alternative marriage
February 9, 2012
Laura McMullen: 10 Least Expensive Public Schools for Out-of-State Students
Kimberly Palmer: How to actually enjoy -- relaxing, financially -- your vacation
February 8, 2012
Warren Richey: Why momentous Prop. 8 ruling might not satisfy gay-rights groups
Menachem Wecker: Though Controversial, LL.M.'s Can Lead to Specialized Legal Jobs
The Kosher Gourmet byDana Velden: Going to the bother of making soup? You know it better be good. This CREAM OF TOMATO SOUP certainly is! And it's a cinch to make, too (Includes techinques and serving secrets)
February 7, 2012
Frank J. Gaffney, Jr.: Caught off-guard? President's Super Bowl interview with Matt Lauer gives those who need a reason not to vote for him, a darn good one
Suzanne Bohan: Leaping lizards! Tiny reptiles advancing robot design
February 6, 2012
Jonathan Tobin: Iran Threatens Israel With Destruction, But the New York Times Doesn't Hear It
Jeffrey Fleishman: In newly democratic Egypt, tens of democracy activists jailed, to stand trial; their groups are 'threatening the stability of the homeland'
Julie Deardorff : Researchers say antioxidants may not be that effective and could do more harm than good
Mark Clayton: How did Anonymous hackers eavesdrop on FBI and Scotland Yard?
February 3, 2012
Edmund Sanders : Israeli official says Iran is creating missile that could reach East Coast of US
Victoria Kim: Immigrant-smuggling ring used black drivers to avoid racial profiling
February 2, 2012
Jim Carney: Wrong number call may have saved her life
Reza Kahlili : Ex-CIA spy in Iran's Revolutionary Guard: What Obama doesn't grasp about striking deals with Tehran
Tina Susman: For woodchuck rescuer, every day is Groundhog Day
February 1, 2012
Brian Bennett: US officials see increasing threat of domestic attack from Iran
Emily Brandon: How to Take Advantage of New 401(k) Fee Disclosures
January 31, 2012
January 30, 2012
Paul Richter and Ramin Mostaghim: Misreading Teheran's limits -- deadly and economically devastating as they may be -- is a risk administration, Europe seem willing to take
Suzanne Bohan: Warning: Nap-deprived tots missing more than sleep, study finds
Meg Handley: Banks Revamping Rewards Programs to Woo Customers
January 27, 2012
Caroline B. Glick: Obama: Of course I intend to prevent a nuclear holocaust . . . in a few months
Yochonon Donn: In liberal New York City, fervently-Orthodox Jews may soon be getting a district to call their own
Jeannine Stein: An inflated ego and thinking you're 'all that' doesn't just make others sick of you, it can make you ill
Katy Hopkins: New budget rules may affect how much money you get for college
January 26, 2012
Ed Koch: To the New York Times, calling for the murder of Jews by those capable of having their incitement taken seriously isn't news
Jeannine Stein: Mental illness struck one in five U.S. adults in 2010: Report
January 25, 2012
Richard Simon: House passes two bills endorsing the use of religious symbols at military memorials
Fred Weir: Putin: Multiethnic Russia cannot survive as a US-style 'melting pot'; must find its own way
Susan Johnston: 5 Sneaky Coupon Strategies Consumers Should Watch Out For
January 24, 2012
Carol Clark: The price of your soul: How your brain decides whether to 'sell out'
Caroline B. Glick: America lost most in 'Arab Spring'. Sadly, many voters still don't grasp the extent
Warren Richey: Drug criminal scores win in GPS ruling from conservative-leaning high court
Erika Bolstad: Black conservatives gather to talk about gaining strength
January 23, 2012
Melissa Dribben: Jewish voters to play a key role in Florida's Republican primary
Jordan Rau: In quest to grow, Catholic hospital system will announce this morning its break from church
Ali Safi: U.S. envoy gives Taliban terms for peace talks
January 19, 2012
January 18, 2012
January 17, 2012
Frank J. Gaffney Jr.: No-kidding red lines: U.S. response to an Iranian nuke may be bluster, but Israel's won't be
David G. Savage: They sued their principals after slandering them online --- now the cases are headed to the Supreme Court
David Francis: Where to Invest in 2012: With stocks expected to rebound, opportunity abounds for investors
January 13, 2012
Ben Lynfield: Israeli lawmakers move to annex Jewish Judea, one museum at a time
Alexia Elejalde-Ruiz: Thriving through touch: Gentle massage helps older people with low mobility improve in mind and body
January 12, 2012
Warren Richey: Landmark Supreme Court ruling a 'resounding win' for religious groups
Warren Richey: Supreme Court says no to new rule on eyewitness testimony
John Fauber : Statins found to raise diabetes risk in postmenopausal women
Katy Hopkins : Consider This Before You Pay for an Online Degree
The Kosher Gourmet by Joseph Erdos: This mushroom and barley soup has an intense -- almost nutty -- flavor that mixes robust with Middle East. It has creaminess without cream
January 11, 2012
Shari Roan: Millions of atrial fibrillation sufferers at risk for devastating, but preventable, stroke
Tom Hussain: Pakistan -- recipient of more than $21 billion in civilian and military aid -- speeds pursuit of Iranian pipeline, defying US
David G. Savage: High court signals it won't be loosening TV's 'indecency' rules
Stephen Ceasar: Oklahoma's Islamic law amendment can't go into effect, court rules
January 10, 2012
Reza Kahlili: From an ex-CIA spy: US must exploit new split in Iran's Revolutionary Guard
Karen Kaplan: Study: Nicotine replacement products ineffective when used in real-life situations
January 9, 2012
Michael Doyle: Put through legal hell over dream home, couple fought back hard --- all the way to Supreme Court
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Jewish World Review
Demure is in demand: More brides seek modest gowns
By Joan Verdon
|  Tova Marc, owner and designer for Couture De Bride in Teaneck, standing near the entrance to her store |
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http://www.JewishWorldReview.com |
The next major trend for the bridal fashion industry could be a "modest" one brides seeking "modest" bridal attire dresses that cover arms, chest and back and that are suitable for weddings in churches, synagogues and mosques.
Wedding trends experts say they are seeing a growing demand for a fashion category called "modest bride" as the number of Orthodox Jewish, conservative and evangelical Christian, and Islamic brides-to-be increases.
"I know there's a niche here, and I'm going after it," said Tova Marc, an Englewood, N.J., resident who has designed a clothing line for brides who want modest, yet glamorous dresses. Next month, Marc will hold the grand opening for Couture de Bride, a Teaneck, N.J., boutique that may be the first bridal salon in northern New Jersey devoted exclusively to modest fashions.
Marc said Orthodox Jewish brides are an obvious target customer, but added that she expects the gowns to attract customers from several religious groups, as well as "any woman who does not want to be fully exposed" on her wedding day. Mainstream bridal fashions featuring strapless or backless designs have created demand for more modest alternatives.
Secaucus, N.J.-based bridal, evening and women's sportswear seller Group USA has also seen a growing demand for modest versions of bridal gowns.
"There's a niche customer for that and we do have that customer come into our stores frequently, so we do cater to her," said Maria Sarra, bridal buyer for Group USA, which operates 26 stores under the Camille La Vie and Group USA names. "We have a few styles that we offer in long sleeves for that customer," Sarra said. The chain, she said, also has matching fabrics and seamstresses available for customers who want to customize a gown by adding "modesty pieces" such as sleeves, or a higher neckline.
"Customers will say, 'I'm having a religious wedding, what can you do to these dresses to fit my standards?' -- usually arms covered, neckline covered, no cleavage, very little skin," Sarra said.
Much of the country has seen an increase in conservative branches of mainstream religions.
The Camille La Vie store at Palisades Center in West Nyack, N.Y., tends to get more Orthodox Jewish brides, while the California stores have many Islamic customers, and an Arizona shop gets requests from Mormon customers.
These brides, Sarra said, don't want plain when they ask for "modest." "They still want the look that's hot. That's why we offer more options to add a sleeve, add a neckline," she said.
Marc, in designing dresses with the modest bride in mind, wanted to create gowns that were as fashionable, and as sexy, as the mainstream designs, except with more coverage. "These brides want to look very sexy, but modest too," she said. Her gowns are priced between $1,250 and $3,400.
Marc's sister, Flora Shepelsky, owns a wig store on Teaneck's Cedar Lane that serves many Orthodox Jewish brides to be, and Marc was aware of the difficulty those women had finding elegant yet modest gowns. She did some market research on the Internet and found that cyberspace is filled with brides typing "modest bridal gowns" into search engines.
"In the New York metro area, 250 to 300 people a day search for 'modest wedding gowns' on Google," Marc said. So her prime marketing strategy will be to pay for search-engine ads that make her Web site, couturedebride.com, appear first in "modest bridal" listings. She also plans target ads in religious publications.
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© 2008, North Jersey Media Group Inc.. Distributed by McClatchy-Tribune Information Services.
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