
 |
|
February 13, 2012
Binyamin Rose: Back to the Bunker: How a life-risking act by a Christian family during the Holocaust saved a family and built a thriving community a world away
Menachem Wecker: Business Schools Teach Real Estate Despite Troubled Housing Market
February 10, 2012
Lisa M. Krieger: Man with defibrillator demands access to his own heart's information
David G. Savage: Why activists may not be in a hurry to have High Court rule on alternative marriage
February 9, 2012
Laura McMullen: 10 Least Expensive Public Schools for Out-of-State Students
Kimberly Palmer: How to actually enjoy -- relaxing, financially -- your vacation
February 8, 2012
Warren Richey: Why momentous Prop. 8 ruling might not satisfy gay-rights groups
Menachem Wecker: Though Controversial, LL.M.'s Can Lead to Specialized Legal Jobs
The Kosher Gourmet byDana Velden: Going to the bother of making soup? You know it better be good. This CREAM OF TOMATO SOUP certainly is! And it's a cinch to make, too (Includes techinques and serving secrets)
February 7, 2012
Frank J. Gaffney, Jr.: Caught off-guard? President's Super Bowl interview with Matt Lauer gives those who need a reason not to vote for him, a darn good one
Suzanne Bohan: Leaping lizards! Tiny reptiles advancing robot design
February 6, 2012
Jonathan Tobin: Iran Threatens Israel With Destruction, But the New York Times Doesn't Hear It
Jeffrey Fleishman: In newly democratic Egypt, tens of democracy activists jailed, to stand trial; their groups are 'threatening the stability of the homeland'
Julie Deardorff : Researchers say antioxidants may not be that effective and could do more harm than good
Mark Clayton: How did Anonymous hackers eavesdrop on FBI and Scotland Yard?
February 3, 2012
Edmund Sanders : Israeli official says Iran is creating missile that could reach East Coast of US
Victoria Kim: Immigrant-smuggling ring used black drivers to avoid racial profiling
February 2, 2012
Jim Carney: Wrong number call may have saved her life
Reza Kahlili : Ex-CIA spy in Iran's Revolutionary Guard: What Obama doesn't grasp about striking deals with Tehran
Tina Susman: For woodchuck rescuer, every day is Groundhog Day
February 1, 2012
Brian Bennett: US officials see increasing threat of domestic attack from Iran
Emily Brandon: How to Take Advantage of New 401(k) Fee Disclosures
January 31, 2012
January 30, 2012
Paul Richter and Ramin Mostaghim: Misreading Teheran's limits -- deadly and economically devastating as they may be -- is a risk administration, Europe seem willing to take
Suzanne Bohan: Warning: Nap-deprived tots missing more than sleep, study finds
Meg Handley: Banks Revamping Rewards Programs to Woo Customers
January 27, 2012
Caroline B. Glick: Obama: Of course I intend to prevent a nuclear holocaust . . . in a few months
Yochonon Donn: In liberal New York City, fervently-Orthodox Jews may soon be getting a district to call their own
Jeannine Stein: An inflated ego and thinking you're 'all that' doesn't just make others sick of you, it can make you ill
Katy Hopkins: New budget rules may affect how much money you get for college
January 26, 2012
Ed Koch: To the New York Times, calling for the murder of Jews by those capable of having their incitement taken seriously isn't news
Jeannine Stein: Mental illness struck one in five U.S. adults in 2010: Report
January 25, 2012
Richard Simon: House passes two bills endorsing the use of religious symbols at military memorials
Fred Weir: Putin: Multiethnic Russia cannot survive as a US-style 'melting pot'; must find its own way
Susan Johnston: 5 Sneaky Coupon Strategies Consumers Should Watch Out For
January 24, 2012
Carol Clark: The price of your soul: How your brain decides whether to 'sell out'
Caroline B. Glick: America lost most in 'Arab Spring'. Sadly, many voters still don't grasp the extent
Warren Richey: Drug criminal scores win in GPS ruling from conservative-leaning high court
Erika Bolstad: Black conservatives gather to talk about gaining strength
January 23, 2012
Melissa Dribben: Jewish voters to play a key role in Florida's Republican primary
Jordan Rau: In quest to grow, Catholic hospital system will announce this morning its break from church
Ali Safi: U.S. envoy gives Taliban terms for peace talks
January 19, 2012
January 18, 2012
January 17, 2012
Frank J. Gaffney Jr.: No-kidding red lines: U.S. response to an Iranian nuke may be bluster, but Israel's won't be
David G. Savage: They sued their principals after slandering them online --- now the cases are headed to the Supreme Court
David Francis: Where to Invest in 2012: With stocks expected to rebound, opportunity abounds for investors
January 13, 2012
Ben Lynfield: Israeli lawmakers move to annex Jewish Judea, one museum at a time
Alexia Elejalde-Ruiz: Thriving through touch: Gentle massage helps older people with low mobility improve in mind and body
January 12, 2012
Warren Richey: Landmark Supreme Court ruling a 'resounding win' for religious groups
Warren Richey: Supreme Court says no to new rule on eyewitness testimony
John Fauber : Statins found to raise diabetes risk in postmenopausal women
Katy Hopkins : Consider This Before You Pay for an Online Degree
The Kosher Gourmet by Joseph Erdos: This mushroom and barley soup has an intense -- almost nutty -- flavor that mixes robust with Middle East. It has creaminess without cream
January 11, 2012
Shari Roan: Millions of atrial fibrillation sufferers at risk for devastating, but preventable, stroke
Tom Hussain: Pakistan -- recipient of more than $21 billion in civilian and military aid -- speeds pursuit of Iranian pipeline, defying US
David G. Savage: High court signals it won't be loosening TV's 'indecency' rules
Stephen Ceasar: Oklahoma's Islamic law amendment can't go into effect, court rules
January 10, 2012
Reza Kahlili: From an ex-CIA spy: US must exploit new split in Iran's Revolutionary Guard
Karen Kaplan: Study: Nicotine replacement products ineffective when used in real-life situations
January 9, 2012
Michael Doyle: Put through legal hell over dream home, couple fought back hard --- all the way to Supreme Court
|
| |
Jewish World Review
Dec. 19, 2005
/ 18 Kislev, 5766
Rate and switch
By
Rabbi Dr. Asher Meir
The ethics of shopping around
http://www.JewishWorldReview.com |
Q. Can I get a salesman to teach me about a product
and then buy it cheaper from a discount store or the
internet?
A. This phenomenon, which NYT columnist David Pogue
recently called "Rate and Switch" (rate the item in
one store, switch to another) has been around for
decades. In my home town there was a small, upscale,
camera store. The owner was knowledgeable and patient,
and would often spend twenty minutes explaining to a
customer the arcane of light meters, coated-lenses,
and single lens reflex, only to have the customer
exploit that information and buy the item on the cheap
in Manhattan.
There is an obvious injustice in getting a valuable
education from one merchant which you then exploit to
get a good deal from another merchant. But it's
important not to jump to conclusions, because the
phenomenon is more complex than it may first seem.
One problem is that there has to be some limit to
customer loyalty. It's true that the full-service
salesman may spend twenty dollars worth of his time
explaining how the product works, but often he doesn't
charge twenty dollars more than the discount store,
but rather a hundred dollars more. Now it could be he
has to charge five times more to recoup the four
customers who defected, but the fact remain that it's
hard to demand that the customer who receives a
service from the retailer should be obligated to pay
any amount.
Another complexity is that the relationship between
specialty stores and discounters can sometimes be
parasitic, but in other cases it is symbiotic
(mutually beneficial). For one thing, stores are
desperate to get customers inside; many customers,
even if they don't have any particular loyalty, will
buy from the store they're in if only to save the time
and effort of shopping around.
Sometimes the websites create the interest that draw
people into stores. Going back to my suburban
experience, the Manhattan stores had huge ad spreads
which informed customers about the variety of cameras
they sold; many people probably learned about camera
availability and prices from the Sunday paper and then
bought locally.
And sometimes the effect can work backwards. Web sites
may invest huge sums in instructional interfaces which
are then exploited by stores. For example, my books
are sold on Amazon.com. Amazon provides a wealth of
useful features: if someone is examining a similar
book they may refer them to one of mine; surfers can
benefit from customer reviews; and so on. Probably
some readers find out about the books on Amazon and
afterwards buy them from a local bookseller to save on
shipping!
Also, retailers are not always on their own. Very
often manufacturers and distributors take steps to
help them. After all, they recognize the benefits of
having full-service retailers provide product
information. Some companies don't sell on the internet
at all, or they limit internet sales to certain
products and reserve others for full-service stores.
Let's recap the situation.
Deliberately taking advantage of a salesperson to get
price or product information with the primary
intention of buying somewhere else is certainly wrong.
In Jewish law, this transgresses the prohibition of
onaat devarim, causing needless anguish -- in this
case, taking advantage of the store's resources
without really giving them a fair chance to compete.
Even when you have an open mind, the fairest policy is
to be willing to pay a premium for good service. If
the premium demanded by a full-service store is
reasonable, them most customers will find that if they
account sincerely for the time and trouble of going
somewhere else for the item, as well as for the
confidence they will have buying from salesperson they
trust, they would be better off buying from the
salesperson. Remember that rewarding good service is
in everybody's interest. Just as you willingly pay a
fifteen percent tip to a waiter who provides decent
service in a restaurant, you should willingly pay a
reasonable premium for a salesperson who provides
service in a retail store.
At the same time, the retailers will have to find
their own solutions. Some full-service retailers will
lower prices; others may charge for instruction but
give a rebate for customers; some will stock only
unique items, and some may go out of business.
Salespeople will have to become expert in providing
selective information which won't give an advantage to
competitors.
This issue really exemplifies a common theme in the
Jewish Ethicist columns. Neither markets alone, nor
ethics alone, can create a fair economic system.
Markets can provide the basic engine, the "meat and
potatoes", of commerce, but a little bit of ethical
sensitivity provides just the seasoning necessary for
truly fair and mutually beneficial dealing.
Every weekday JewishWorldReview.com publishes inspiring articles. Sign up for our daily update. It's free. Just click here.
THE JEWISH ETHICIST, NOW IN BOOK FORM
You've enjoyed his columns on JWR for years. Now the Jewish Ethicist has culled his most intriguing and controversial offerings in book form. HARDCOVER PAPERBACK Sales help fund JWR.
|
JWR contributor Rabbi Dr. Asher Meir, formerly of the Council of Economic Advisers in the Reagan
administration, is Research Director of the Business Ethics Center of Jerusalem, Jerusalem College of Technology.
To comment or pose a question, please click here.
Previously:
My paycheck is late!
Should schools cater to an elite?
All's fair in love?
Comfort and Competition
Do I need the caller's permission to put a call on the speakerphone?
Overtime for lost time
Is it unethical to play suppliers against each other to get the lowest bid possible?
Do family members have precedence in charity allotments?
What the world of business can teach us about our annual process of repentance and renewal
Are religious leaders subject to criticism?
Vindictive Vendor: How can I punish an abusive competitor?
Blogging Ethics: Is the blogger responsible for defamatory posts?

© 2005, The Jewish Ethicist is produced by the JCT Center for Business Ethics
|