In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review March 24, 2008 / 17 Adar II 5768

Manipulating emotions as an intense sales tactic

By Rabbi Dr. Asher Meir

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http://www.JewishWorldReview.com | Q: Sometimes the only way I can influence someone in negotiations is by feigning tears. Is this a legitimate negotiating tool?

A: Negotiation, pitting one person against another, can be highly emotional and often upsetting. Sometimes it can drive a person to tears, or fury.

Negotiation is also a process in which a successful outcome depends on convincing the other side of our tenacity; it's easy to say "I can't possibly accept that offer," but it's not so easy to persuade the other side you really mean it. So there is a natural tendency to bluff, and to seek ways to give credence to our claims. One way of backing up our claims is through emotions: an angry outburst or a teary interlude may make the other side think: "Wow, s/he really means it, it's coming from inside." Fake emotion, like all bluffing techniques, is in need of ethical evaluation.

One such technique, described in the Mishna, is to swear. Anyone can assert that an offer is no good. But certainly only someone completely sincere would risk a false oath, one of the most serious transgressions in the Torah? On this the Mishna tells us:

What is [an example of] a goading oath [which is void]? When a person is selling an object and says, "I take an oath that I will not take less than four dinars", and the other says, "I take an oath that I will not pay more than two dinars", both are interested in [a price of] three dinars. (1)

In this bold statement, the Sages of the Mishna are basically lowering the stakes. If this oath were considered binding, then the merchants would be inclined to believe it. If the merchants give it credence, then there is an incentive to take a false oath, a very serious transgression. The best solution is to nullify the oath; in this way, there is no incentive to use it.

But tears and anger are not the same as an oath. Everyone knows that these can be faked, but they also know that not everyone is capable of faking them, and even those who are can't use this trick at every opportunity or else it will lose all its impact. So these definitely can have an influence on a normal sensitive person in an argument or negotiation.

We can learn from one Talmudic passage that feigning emotion can sometimes be legitimate. An ancient law implies that it may sometimes be sanctioned to ruin something in anger; the rabbis expressed wonder:

Is it not taught . . . one who tears his clothes in anger, or breaks utensils in anger, or scatters his coins in anger, should be in your eyes like an idol-worshipper? . . . It can be needed to startle family members. Such as Rav Yehuda who pulled out threads from his garment, or Rav Atta bar Yaakov who broke some fragile utensils, Rav Sheshet threw some sauce at his maid, and Rebbe Abba broke a lid. (2)

Of course this is not the normal proper way to relate to family members or servants! The Mishna tells us, "Say three things Sabbath eve as dusk approaches: Did you take tithes? Did you arrange the eiruv [allowing carrying or traveling]? Light the candles now." On this the Talmud specifies: "These must be said gently, so that they will be accepted". (3) This is an obligatory ruling in Jewish law.

Likewise, Maimonides write that if someone has a servant: "Don't demean him with words or gestures; he is there for service, not for shame. And don't often shout or be angry; rather, speak to him gently and hear any complaints he has." (4)

However, on rare occasions there may be vital tasks that won't be done unless people get shaken up a bit. Note that even on these occasions our sages did not assault or even threaten their family members or servants; they merely engaged in demonstrative acts to feign anger and demonstrate that their demands were serious.

Likewise, the proper way to engage in negotiation and discussion is in a respectful way, raising pertinent considerations and pointing out legitimate potential benefits and dangers to both sides. Certainly it is permissible to be a tough negotiator, with all the advantages and disadvantages of this style. However, if the only way to get to an agreement that will be to the advantage of both sides is an emotional outburst, it seems to me that the precedent of the above passage suggests that it should be acceptable.

One caveat is in order: Emotions should never be used as a weapon, to extract a concession — along the lines of "If you don't give in I'll cry or scream." This is no more than extortion. Maimonides writes that when a concession is made out of fear of unpleasantness, this is considered a kind of duress. (5)

SOURCES: (1) Mishna, Nedarim 3:1 (2) Babylonian Talmud, Shabbos 105b (3) Shabbos34a (4) Maimonides' Code, laws of slaves 9:8 (5) Maimonides laws of repentance 4:4


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JWR contributor Rabbi Dr. Asher Meir, formerly of the Council of Economic Advisers in the Reagan administration, is Research Director of the Business Ethics Center of Jerusalem, Jerusalem College of Technology. To comment or pose a question, please click here.


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