February 13, 2012 Binyamin Rose: Back to the Bunker: How a life-risking act by a Christian family during the Holocaust saved a family and built a thriving community a world away Danielle Kurtzleben: The Peace Process is over. Finally Susan Johnston: The Myth of Economic Inequality Menachem Wecker: Business Schools Teach Real Estate Despite Troubled Housing Market The Kosher Gourmet by Diane Rossen Worthington: Farro Salad: An ancient grain is now new again as the base of a tasty tangle of flavorsome vegetables, chickpeas and salami February 10, 2012 Rabbi Nathan Lopes Cardozo: The biblical case against small-mindedness involved diminishing His precious prophet Caroline B. Glick: The Peace Process is over. Finally Lisa M. Krieger: Man with defibrillator demands access to his own heart's information David G. Savage: Why activists may not be in a hurry to have High Court rule on alternative marriage Rachel Koning Beals: Gen X Women Continue to Shrink Gender Investing Gap The Kosher Gourmet by Faith Durand: Who Says You Can't Make Restaurant Favorites at Home?: MANGO AND STICKY RICE February 9, 2012 Jeff Strickler: An argument a day keeps the divorce away, they say Clifford D. May: CAIR's Crusade against The Third Jihad Melissa Healy: Study finds jolt to the brain boosts memory Laura McMullen: 10 Least Expensive Public Schools for Out-of-State Students Kimberly Palmer: How to actually enjoy -- relaxing, financially -- your vacation Emily Brandon: 10 Necessities for a Great Retirement Spot The Kosher Gourmet by Diane Rossen Worthington: Winter Squash and Red Swiss Chard Risotto is Colorful Cozy Cold Weather Fare (includes detailed dos and don'ts) February 8, 2012 Rivy Poupko Kletenik: Tree hostility: The auspicious history of the evolution of Tu B'Shevat Steven Emerson: Planting Trees is Racist?! Warren Richey: Why momentous Prop. 8 ruling might not satisfy gay-rights groups Anne Applebaum: Russia's Potemkin democracy Menachem Wecker: Though Controversial, LL.M.'s Can Lead to Specialized Legal Jobs Emily Brandon: 10 Necessities for a Great Retirement Spot The Kosher Gourmet byDana Velden: Going to the bother of making soup? You know it better be good. This CREAM OF TOMATO SOUP certainly is! And it's a cinch to make, too (Includes techinques and serving secrets) February 7, 2012 Kathleen Hennessey and Christi Parsons: Obama not worried that birth-control move will hurt his re-election chances with Catholics, other faithful Caroline B. Glick: Obama's rhetorical storm Frank J. Gaffney, Jr.: Caught off-guard? President's Super Bowl interview with Matt Lauer gives those who need a reason not to vote for him, a darn good one Suzanne Bohan: Leaping lizards! Tiny reptiles advancing robot design David Francis: How to Avoid an IRS Audit The Kosher Gourmet by Emma Christensen: These homemade energy bars (3 recipes) are far better workout fuel than commercial ones, packing power and taste February 6, 2012 Scott Peterson: Iran's top ayatollah: We're trumping the West Jonathan Tobin: Iran Threatens Israel With Destruction, But the New York Times Doesn't Hear It Jeffrey Fleishman: In newly democratic Egypt, tens of democracy activists jailed, to stand trial; their groups are 'threatening the stability of the homeland' Julie Deardorff : Researchers say antioxidants may not be that effective and could do more harm than good Philip Moeller: Where Smart Investors Put Their Money Mark Clayton: How did Anonymous hackers eavesdrop on FBI and Scotland Yard? The Kosher Gourmet by Joseph Erdos: Vegetable Frittata --- leftovers never tasted so scrumptious February 3, 2012 Rabbi Dr. Warren Goldstein: Living with ideals --- in reality Caroline B. Glick: Fool me twice Jonathan Tobin : Adelsonphobia Strikes in Nevada Caucus Edmund Sanders : Israeli official says Iran is creating missile that could reach East Coast of US Kimberly Palmer : 8 Ways to Get Ready for Retirement Now Victoria Kim: Immigrant-smuggling ring used black drivers to avoid racial profiling The Kosher Gourmet by Faith Durand: A quick cookie recipe: Hazelnut and Olive Oil Shortbread: Sweet, Nutty, and Savory February 2, 2012 Rabbi Yaakov Rosenblatt : Welcome Home, Governor Perry Jim Carney: Wrong number call may have saved her life Reza Kahlili : Ex-CIA spy in Iran's Revolutionary Guard: What Obama doesn't grasp about striking deals with Tehran Kelsey Sheehy : 5 Tips for Choosing an M.B.A. Concentration Rachel Koning Beals : Investors Increasingly Tap Social Media for Stock Tips Tina Susman: For woodchuck rescuer, every day is Groundhog Day The Kosher Gourmet by Leela Cyd Ross : Savory vegetable pie is a taste of European bistro with minimal effort and maximal flavor February 1, 2012 Nara Schoenberg: What to do when you've been dissed Michelle Malkin: First, They Came for the Catholics Brian Bennett: US officials see increasing threat of domestic attack from Iran Lisa M. Krieger: Possible breakthrough in preventing Alzheimer's Emily Brandon: How to Take Advantage of New 401(k) Fee Disclosures Susan Johnston: 5 Apps for Organizing Your Expenses at Tax Time The Kosher Gourmet by Mario Batali: The famed chef's Broccoli and White Bean Soup can easily be a lunch in itself, or a nice antipasto --- and is hard to mess up January 31, 2012 Paul Greenberg: Separation of Church and State works two ways Caroline B. Glick: Hamas and the Washington establishment Frank J. Gaffney Jr.: Uncle Sam is joining in efforts to crack down on Islamists' critics Danielle Kurtzleben: The 10 Worst Cities for Finding a Job Laura McMullen: 3 Tips to Overcome a Bad Grade in College The Kosher Gourmet by Faith Durand: Orzo dish mixes plump, chewy grains with caramelized onions, garlic, mushrooms and sweet potato January 30, 2012 Rabbi Avi Shafran: Blind faith and physics Paul Richter and Ramin Mostaghim: Misreading Teheran's limits -- deadly and economically devastating as they may be -- is a risk administration, Europe seem willing to take Suzanne Bohan: Warning: Nap-deprived tots missing more than sleep, study finds Meg Handley: Banks Revamping Rewards Programs to Woo Customers Menachem Wecker: 3 Do's and Don'ts for Healthy Studying in College The Kosher Gourmet by Diane Rossen Worthington: Butternut Squash Gratin with Tomato Fondue is a combination of the sweet and creamy January 27, 2012 Rabbi Berel Wein: What Pharaoh can teach us sophisticates about being stubborn Caroline B. Glick: Obama: Of course I intend to prevent a nuclear holocaust . . . in a few months Yochonon Donn: In liberal New York City, fervently-Orthodox Jews may soon be getting a district to call their own Jeannine Stein: An inflated ego and thinking you're 'all that' doesn't just make others sick of you, it can make you ill Katy Hopkins: New budget rules may affect how much money you get for college The Kosher Gourmet by Emma Christensen: Barigoule is a light and tangy dish of artichoke hearts stewed in white wine January 26, 2012 Jonathan Tobin: Newt the closet anti-Semite? Ed Koch: To the New York Times, calling for the murder of Jews by those capable of having their incitement taken seriously isn't news Martin Peretz: One Year Later: The Failure of the Arab Spring Rachel Koning Beals: Need to Know info before investing in Muni Bonds this year Jeannine Stein: Mental illness struck one in five U.S. adults in 2010: Report The Kosher Gourmet by Leela Cyd Ross: Curried Coconut Carrot Soup. 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May: How terrorists lose their stigma Suzanne Bohan: Vanquishing social anxieties without drugs Lisa Fernandez and Sean Webby: In alternative lifestyle, domestic violence means men as victims and women being abusers Danielle Kurtzleben: The 10 Best Cities for Finding a Job The Kosher Gourmet by Diane Rossen Worthington: Three bean soup with gremolata January 18, 2012 Edward I. Koch: Why the Crocodile Tears, Hillary? David G. Savage: Supreme Court to Principals: You have been warned George Friedman of Stratfor: Iran, the U.S. and the Strait of Hormuz Crisis Jason Koebler: 'Holy Grail' of Flu Vaccines by Next Year Alex M. Parker: The Off-the-Radar Congressional Targets of 2012 The Kosher Gourmet by Susan Russo: Got soft apples? Make Apple-Maple Walnut Breakfast Quinoa January 17, 2012 Frank J. Gaffney Jr.: No-kidding red lines: U.S. response to an Iranian nuke may be bluster, but Israel's won't be David G. Savage: They sued their principals after slandering them online --- now the cases are headed to the Supreme Court Sharon Palmer, R.D.: Believe it or not, your cuppa joe offers potential health perks David Francis: Where to Invest in 2012: With stocks expected to rebound, opportunity abounds for investors Confronting the Car Nerds on their home turf --- the Detroit Auto Show (VIDEO; 3 minutes) The Kosher Gourmet by Emma Christensen: Eleventh-Hour Freezer Pasta, Made Interesting: Ravioli with romesco sauce; Tortellini salad with apples and walnuts January 13, 2012 Chief Rabbi Dr. Warren Goldstein: Expansion Of Spirit (PROFOUND yet UPLIFTING) Ben Lynfield: Israeli lawmakers move to annex Jewish Judea, one museum at a time Rachel Koning Beals:Top Complaints About Daily Deal Sites --- how to avoid missteps Alexia Elejalde-Ruiz: Thriving through touch: Gentle massage helps older people with low mobility improve in mind and body The Kosher Gourmet by Diane Rossen Worthington: Braised Oxtail Stew with Olives January 12, 2012 Warren Richey: Landmark Supreme Court ruling a 'resounding win' for religious groups Warren Richey: Supreme Court says no to new rule on eyewitness testimony Ken Dilanian and David S. Cloud: In secret study, CIA and 15 other U.S. intelligence agencies warn Obama against leaving Afghanistan too soon John Fauber : Statins found to raise diabetes risk in postmenopausal women Katy Hopkins : Consider This Before You Pay for an Online Degree Menachem Wecker : 4 Technology Must Haves for Online Students The Kosher Gourmet by Joseph Erdos: This mushroom and barley soup has an intense -- almost nutty -- flavor that mixes robust with Middle East. It has creaminess without cream January 11, 2012 Shari Roan: Millions of atrial fibrillation sufferers at risk for devastating, but preventable, stroke Tom Hussain: Pakistan -- recipient of more than $21 billion in civilian and military aid -- speeds pursuit of Iranian pipeline, defying US David G. Savage: High court signals it won't be loosening TV's 'indecency' rules Stephen Ceasar: Oklahoma's Islamic law amendment can't go into effect, court rules Rachel Koning Beals: Should You Invest in Bond Funds or Individual Issues? The Kosher Gourmet by Faith Durand : Colorful Lentil Salad with Walnuts and Herbs January 10, 2012 Reza Kahlili: From an ex-CIA spy: US must exploit new split in Iran's Revolutionary Guard Karen Kaplan: Study: Nicotine replacement products ineffective when used in real-life situations Paul Bedard: Study: Is Fox Too Balanced? Rachel Koning Beals: Is it Time to Move into Homebuilder Stocks? The Kosher Gourmet by Carolyn Malcoun: Brothy Chinese Noodles Half the Sodium (and More Than Twice the Fiber!) January 9, 2012 Caroline B. 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Jewish World Review Nov. 21, 2006 / 30 Mar-Cheshvan, 5767 Public Service or Public Relations? By Rabbi Dr. Asher Meir Do professionals need to strive for complete objectivity? http://www.JewishWorldReview.com | Q: My public relations firm distributes "matte releases" — press releases that are published like a regular news article. Is this ethical? A: Let's explain this distinction a little further for readers. An ordinary press release is an information sheet issued by an organization with information they believe will be of interest to the media. The hope is that information from the release will stimulate a news article about the organization or its products and activities. A matte release goes further: information favorable to the issuer is presented in the style of a complete article in the hope that content-hungry publications will publish the entire release as is. A publication of the United States Center for Disease Control (CDC) defines a matte release as "a free non-copyrighted preformatted news article made available to newspapers (typically second-tier papers) looking for stories." These special press releases may be sent out by commercial firms because the content favors their product or image; they are also a common tool of non-profit organizations which use them to get out their message. Many "public-service" articles are actually matte releases of public-service organizations. Another source is government agencies, like the CDC. In some ways this sounds like an "advertorial". Sometimes a company will place an ad which is carefully designed to look like a news article. The unsuspecting reader thinks that the point of view is that of an objective reporter or editor, not knowing that the piece is actually advertising copy. In a previous article, we explained that an unmarked advertorial is forbidden. The reason is that an advertorial is advocacy, or salesmanship, camouflaged as objective editorial content. Jewish law permits salesmanship. While salespeople must provide only accurate information and reveal any defects, they are allowed to make a one-side presentation which shows the customer the benefits of their product. The Talmud states that it is not unfair competition for a storekeeper to offer customers inducements to come specifically to his store, since competitors are welcome to do likewise. (1) By the same token, a storekeeper can point out the benefits of his own product, allowing competitors an equal opportunity to tout the benefits of their own wares. But someone who claims to be giving advice must be completely objective and reveal any conflicts of interest. Such a person is not allowed to act like a salesperson. The Torah commands us, "Don't place an obstacle before the blind" (Leviticus 19:14); Rashi's commentary explains that we should not place an obstacle before someone who is blind to the best course of action, by giving self-serving advice. Since readers assume that a newspaper is neutral and does not advocate products for its own benefit, a hidden advertorial violates this mandate. It also forbidden for the PR firm to simply rely on the editor to ensure that content meets editorial standards. If the material is likely to cause him to deviate from these standards, the PR professional is at fault. The Mishna tells us that someone who has a barrel of diluted wine may not sell it to a merchant even if the merchant is informed, because the merchant is so likely to sell it to his own customers without informing them. (2) In the case of advertorials, the content is almost invariably "advocacy", and the judgment of the editor is very likely to be swayed by the fact that it is a paid advertisement. Matte releases are a slightly different story. They are not paid for, though they do save the editor money. And unlike advertorials, the issuer does not dictate the format of the article. Editors do not print every matte release, and they sometimes will print only part of one. Thus, it is the issuer's job to ensure that the press release meets accepted editorial standards of newsworthiness, balance, and accuracy. Otherwise, he is in effect trying to dupe the editor into betraying his obligation to his readers - like the wholesaler selling diluted wine to a retailer. But if these standards are met, and the editor himself is informed that the item is a matte release, it is not unreasonable to rely on the judgment of the editor to apply these standards. An ethical use of the matte release format would be to write up a genuinely newsworthy item in an impartial fashion, because the information provided will make readers aware of the benefit the issuer's product can provide. Example: a particular over-the-counter remedy doesn't induce drowsiness, but some competing products do. A matte release alerts readers to the dangers of driving while taking drowsiness-inducing medications, and mentions that alternatives are available. This in itself is a valuable public service. (The actual release in question also mentioned the name of the product. This is legitimate only if other remedies of comparable benefit are also mentioned.) Editors should be clearly informed that they are under no pressure to use the release at all, or to use it in its entirety. This assertions needs to be backed up by a lack of sanctions. For example, publications shouldn't be blacklisted for advertising or for future matte release distributions because they edit them or don't run them enough. Editors in turn need to be alert and responsible. Many matte releases, especially those from public agencies or public service groups, are unproblematic. However, there is no question that commercial matte releases often present problems. One website advises that firms shouldn't use matte releases if lawyers are in control of their public relations strategy, which I interpret as a hint that lawyers wouldn't sanction some of these releases. So editors must examine all matte releases critically and be fully convinced that they meet all editorial standards of their publications. Choices between releases of competing firms should be decided on editorial criteria, not commercial ones. And these safeguards shouldn't be left to chance; rather publications should adopt explicit policies regarding the placement of matte releases. The matte release is a fundamentally legitimate public relations tool which however lends itself to easy abuse. PR firms and editors alike must exercise extra caution to make sure that these releases meet all relevant standards of quality, objectivity, and newsworthiness. SOURCES:(1) Babylonian Talmud, Bava Metzia 60a. (2) Mishna, Bava Metzia 4:11 Every weekday JewishWorldReview.com publishes inspiring articles. Sign up for our daily update. It's free. Just click here. JWR contributor Rabbi Dr. Asher Meir, formerly of the Council of Economic Advisers in the Reagan administration, is Research Director of the Business Ethics Center of Jerusalem, Jerusalem College of Technology. To comment or pose a question, please click here. THE JEWISH ETHICIST, NOW IN BOOK FORM You've enjoyed his columns on JWR for years. Now the Jewish Ethicist has culled his most intriguing — and controversial — offerings in book form. HARDCOVER PAPERBACK Sales help fund JWR. Previously: Do professionals need to strive for complete objectivity? Does future reward make ethical behavior selfish? The whole truth — Even in the marketplace? Judaism and the afterlife: Reincarnation, heaven and hell The Jewish belief in resurrection of the dead affects how will live in the here and now Ethical guidelines on what to say and what's proper to keep to yourself Is it wrong to get credit for something you didn't do? Ethics and sportsmanship The ethics of forwarding email Must a supplier honor a discount offered by a rogue sales representative? Should I boycott my daughter's fashion show? Should you respond to all those annoying email pop-up requests? Do I have to reimburse someone who tried to do me a favor? Seeking credit card debt settlement Can I threaten to spread the word about someone who cheated me? How can the terminally ill tap into their life insurance? Is there value in an unhappy marriage? Where does the Almighty fit into your corporation's mission statement? Does an expert witness have to be impartial? Should I give recognition to a modest man who did a great deed? In representing my firm, can I tell a white lie? Defrauding insurance to save a life Can top level management unilaterally give away money to corporate dollars to charity? Loans to Family Members How much worker supervision is too much? Should I turn in a colleague for inappropriate acts? Priority in charitable giving Trolls and ogres How many hours of work is too many? Can I promote my product by having it unobtrusively written into a story? He's not heavy he's my brother All's fair in war?, II All's fair in war? Girth vs. worth Is it proper to tax bequests? Ethics of Being Overweight Penalized for working swiftly When is it a bluff? 'Rate and switch' My paycheck is late! Should schools cater to an elite? All's fair in love? Comfort and Competition Do I need the caller's permission to put a call on the speakerphone? Overtime for lost time Is it unethical to play suppliers against each other to get the lowest bid possible? Do family members have precedence in charity allotments? What the world of business can teach us about our annual process of repentance and renewal Are religious leaders subject to criticism? Vindictive Vendor: How can I punish an abusive competitor? Blogging Ethics: Is the blogger responsible for defamatory posts? © 2005, The Jewish Ethicist is produced by the JCT Center for Business Ethics