Fifteen years ago, conservatives saw a country that was split about 50-50 between the left and the right, as it is today and will continue to be for a long time. But the country's main cultural institutions were nearly all liberal — making conservatives rage and despair. Things have now changed for the better, and technology has been the main enabler.
Take the news. Most major newspapers and hundreds of local ones, as well as the Big Three TV networks, remain liberal bastions. But blogs and other Web services, and cable TV and talk radio, have expanded the news. Conservatives were unable to take over existing institutions, so they invented new ones using groundbreaking techniques.
Technology can lead the way once again as conservatives storm the most important of all liberal-held fortresses — America's colleges and universities.
Campuses across the country are the proudest possession of the liberal elite. They were central to the cultural revolution of the late 1960s and early 1970s. (Was there a liberal revolution? You better believe it. When John F. Kennedy complained about the "one-party press" in the early 1960s, he meant that the press was all Republican.)
How did the revolution happen? Universities pushed their tentacles into more and more cultural niches. Back in 1939, E.B. White wrote admiringly of the rural school his third-grader attended, where the teacher taught all subjects in grades one through three while she supervised her pupils' clothes, health and snowball fights. She and thousands like her knew nothing and cared less about the latest education-school theories. They were not theoreticians.
In elementary school teaching and many other areas, college degrees were a lot less important than they are today. You didn't need a journalism degree to be a reporter. You didn't need an MBA to go into business. In 1960, people still joked about "eggheads" and "college men" who made less money than their bosses — who might well have been high school dropouts. Experience counted, not college diplomas. This was a practical country, and proud of it.
No longer. Today you need a B.A. just to register on the nation's radar, and an advanced degree if you plan to be taken seriously. So naturally universities are vastly more influential than they used to be.
And that revolution in turn reflects another: the coup of the intellectuals. Before World War II, faculties at prestigious universities were dominated by big wheels who belonged to fashionable clubs and churches and gave society weddings. To be admitted to a fancy college, your best strategy was to be an up-and-comer socially, not intellectually.
But after World War II, the old-line WASP elite was tired and the intellectual elite was soaring. It was a great time to be a physicist or a Freudian or a Keynsean. The world seemed more complex, technical and frightening, and intellectuals had all the answers. At least they said they did.
By the late '60s, the nation had been transformed. And as long as liberal intellectuals are in charge of the all-important realm of higher education, conservatives are also-rans in America's culture war. Here is where technology comes in.
Important conservative scholars are scattered all over the country, like rhinos in zoos. Most universities have one or two. But sometime soon, a conservative think tank will offer a new type of Web service. (I say so because it's inevitable, not because I have inside information.) This new service will help those professors create high-quality online courses so that lots of conservative scholars can come together for the first time, electronically. The result will be a cyber university that presents an integrated, conservative world view.
It only took a few smooth operators to reveal the vast, untapped market for conservative talk radio. The same thing will happen with conservative cyber universities. When it does, watch out. The culture war will no longer be a liberal walkover.
