Home
In this issue
Nov. 25, 2009
Daniel Pipes: Islamism 2.0
JWisdom.com: No God … No You! Know God, Know You! with Rabbi Yitzchok Fingerer (8 minutes)
Nov. 24, 2009
Rabbi Avi Shafran : The Atheists' unintended gift
JWisdom.com: You are a Philanthropist with Aliza Bulow (5 minutes)
Nov. 23, 2009
JWisdom.com: Actually, it really is all about you with Rabbi Lawrence Hajioff
Nov. 20, 2009
Rabbi David Aaron: How to make every second of your life come first
Caroline B. Glick: Whither American Jewry
Nov. 19, 2009
Binyamin L. Jolkovsky: Please Listen to this Godcast (5 minutes)
Jonathan Tobin: ADL Crosses the Line with Report Bashing Obama Critics
Nov. 18, 2009
Rabbi Yonason Goldson: What Judaism has to say about the secret of the Mona Lisa's smile
JWisdom.com: The (Jewish) Dating Game with Rabbi Lawrence Hajioff (8 minutes)
Nov. 17, 2009
Steven Emerson: How Does the 4th Amendment Impact Terror Finance Investigations?
JWisdom.com: If Frank Sinatra married Edith Piaf with Rabbi Y.Y. Rubinstein (2 minutes) Life lessons from what would be regarded as the most inappropriate lyrics ever sung
Nov. 16, 2009
The Jewish Ethicist by Rabbi Dr. Asher Meir : When borrowing is stealing
JWisdom.com: Deconstructing faith with Rabbi Warren Goldstein (9 minutes)
Nov. 13, 2009
JWisdom.com Sarah's subjective reality with Rabbi Sroy Levitansky ( 6 minutes)
Caroline B. Glick: Obama's failure, Netanyahu's opportunity
Nov. 12, 2009
The Kosher Gourmet By Marialisa Calta : A sweet sweet potato treat
JWisdom.com Does God get tired? with Rabbi Harvey Belovski ( 5 minutes)
Nov. 11, 2009
Rabbi Avi Shafran: Jews and money: When anti-Semitism isn't
JWisdom.com Marriages are not made in Heaven with Rabbi Lawrence Hajioff (VERY fast 15 minutes)
Nov. 10, 2009
Michael Doyle: Author of book exposing CAIR ordered to remove supporting documents from Web
JWisdom.com If the creation so loudly shouts the existence of the Creator, why aren't more people believers? with Rabbi Naftali Brawer (9 minutes)
Oct. 29, 2003
Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review Oct. 14, 2008 / 15 Tishrei 5769

Negative advertising

By Thomas Sowell


Printer Friendly Version
Email this article

http://www.JewishWorldReview.com | One of the oldest phenomena of American elections— criticism of one's opponent— has in recent times been stigmatized by much of the media as "negative advertising."


Is this because the criticism has gotten more vicious or more personal? You might think so, if you were totally ignorant of history, as so many of the graduates of even our elite universities are.


Although Grover Cleveland was elected President twice, he had to overcome a major scandal that he had fathered a child out of wedlock, which was considered more of a disgrace then than today. Even giants like Lincoln and Jefferson were called names that neither McCain nor Obama has been called.


Why then is "negative advertising" such a big deal these days? The dirty little secret is this: Liberal candidates have needed to escape their past and pretend that they are not liberals, because so many voters have had it with liberals.


FREE SUBSCRIPTION TO INFLUENTIAL NEWSLETTER

Every weekday NewsAndOpinion.com publishes what many in the media and Washington consider "must-reading". HUNDREDS of columnists and cartoonists regularly appear. Sign up for the daily update. It's free. Just click here.

In 1988, Governor Michael Dukakis of Massachusetts called himself a "technocrat," a pragmatic solver of problems, despite a classic liberal track record of big spending, big taxes, and policies that were anti-business and pro-criminal.


When the truth about what he actually did as governor was brought out during the Presidential election campaign, the media were duly shocked— not by Dukakis' record, but by the Republicans' exposing his record.


John Kerry, with a very similar ultra-liberal record, topped off by inflammatory and unsubstantiated attacks on American military men in Vietnam, disdained the whole process of labeling as something unworthy. And the mainstream media closed ranks around him as well, deploring those who labeled Kerry a liberal.


Barack Obama is much smoother. Instead of issuing explicit denials, he gives speeches that sound so moderate, so nuanced and so lofty that even some conservative Republicans go for them. How could anyone believe that such a man is the very opposite of what he claims to be— unless they check out the record of what he has actually done?


In words, Obama is a uniter instead of a divider. In deeds, he has spent years promoting polarization. That is what a "community organizer" does, creating a sense of grievance, envy and resentment, in order to mobilize political action to get more of the taxpayers' money or to force banks to lend to people they don't consider good risks, as the community organizing group ACORN did.


After Barack Obama moved beyond the role of a community organizer, he promoted the same polarization in his other roles.


That is what he did when he spent the money of the Woods Fund bankrolling programs to spread the politics of grievance and resentment into the schools. That is what he did when he spent the taxpayers' money bankrolling the grievance and resentment ideology of Michael Pfleger.


When Barack Obama donated $20,000 to Jeremiah Wright, does anyone imagine that he was unaware that Wright was the epitome of grievance, envy and resentment hype? Or were Wright's sermons too subtle for Obama to pick up that message?


How subtle is "G-d damn America!"?


Yet those in the media who deplore "negative advertising" regard it as unseemly to dig up ugly facts instead of sticking to the beautiful rhetoric of an election year. The oft-repeated mantra is that we should trick to the "real issues."


What are called "the real issues" are election-year talking points, while the actual track record of the candidates is treated as a distraction— and somehow an unworthy distraction.


Does anyone in real life put more faith in what people say than in what they do? A few gullible people do— and they often get deceived and defrauded big time.


Barack Obama has carried election-year makeovers to a new high, presenting himself a uniter of people, someone reaching across the partisan divide and the racial divide— after decades of promoting polarization in each of his successive roles and each of his choices of political allies.


Yet the media treat exposing a fraudulent election-year image as far worse than letting someone acquire the powers of the highest office in the land through sheer deception.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

Comment on JWR contributor Thomas Sowell's column by clicking here.

Up

Thomas Sowell Archives



© 2006, Creators Syndicate

Insight (Our Columnists)

 Arnold Ahlert
 Mitch Albom
 Michael Barone
  Dave Barry
 Tony Blankley
 Andy Borowitz
 David Broder
 Stratfor Briefing
 Mona Charen
 Linda Chavez
 Ann Coulter
 Greg Crosby
 Larry Elder
 Suzanne Fields
 John Fund
 Frank J. Gaffney
 Lloyd Garver
 Jonah Goldberg
 Julia Gorin
 Jonathan Gurwitz
 Paul Greenberg
 Lewis Grossberger
 Victor Davis Hanson
 Betsy Hart
 Nat Hentoff
 David Horowitz
 Laura Ingraham
 Cheri Jacobus
Jeff Jacoby
 Paul Johnson
 Jack Kelly
 Ed Koch
 Ch. Krauthammer
 Michael Ledeen
 John Leo
 David Limbaugh
 Kathryn Lopez
 Rich Lowry
 Michelle Malkin
 Jackie Mason
 Dick Morris
 Bill O'Reilly
 Jim Mullen
 Clarence Page
 Kathleen Parker
 Dennis Prager
 Wesley Pruden
 Tom Purcell
 Jonathan Rauch
 Celia Rivenbark
 Robert Robb
 Cokie & Steve Roberts
 Pat Sajak
 Debra J. Saunders
 Culture Shlock
 Roger Simon
 Michael Smerconish
 Thomas Sowell
 Mark Steyn
 John Stossel
 Cal Thomas
 Bob Tyrrell
 Diana West
 Dave Weinbaum
 George Will
 Walter Williams
 Byron York
 Mort Zuckerman

'Toons
 Robert Arial
 Chuck Asay
 Baloo
 Chip Bok
 Dry Bones
  Lisa Benson
 John Branch
 Gary Brookins
 John Cole
 J. D. Crowe
 John Deering
 Brian Duffy
 Everything's Relative
 Mallard Fillmore
 Jake Fuller
 Bob Gorrel
 Joe Heller
 David Hitch
 Jerry Holber
 Steve Kelley
 Jeff Koterba
 Dick Locher
 Chan Lowe
 Ranan R. Lurie
 Jimmy Margulies
 Rick McKee
 Michael Ramirez
 Kevin Siers
 Jeff Stahler
 Ed Stein
 Danna Summers
 John Trever
 Gary Varvel
 Kirk Walters

Lifestyles
 How 2
 Lori Borgman
 The Savvy Consumer
 Elder matters
 Fixit
 Dr. Peter Gott
 GET A JOB! by Marty Nemko
 Richard Lederer
 Tech Maven
 Every Monday Matters
 Nutrition Myths
 Bookmark These
 Bruce Williams
 How Stuff Works