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December 2, 2014

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Oct. 2, 2013/ 28 Tishrei, 5774

The irony of Michelle Obama's water campaign

By Jonah Goldberg




http://www.JewishWorldReview.com | Michelle Obama wants you to drink more water, at least one more glass a day. Frankly, I think it's great. Sure, the science behind some of her claims is somewhere between iffy and debatable. If you're not dehydrated, drinking more water won't give you more energy or cure your headaches, as her office vaguely claims. But it might take up belly space that otherwise would have gone to grape soda, Red Bull or some other sugary concoction.

Team Michelle won't admit this is the real agenda, insisting this is just a healthy, helpful reminder from the first lady. "Water is so basic," she explained from Watertown, Wis., "and because it is so plentiful, sometimes we just forget about it amid all the ads we watch on television and all the messages we receive every day about what to eat and drink. The truth is, water just gets drowned out."

Except that's not really true. According to Beverage Tracker (you don't subscribe?), in 1998, soda was our No. 1 drink of choice, with Americans consuming 54 gallons of the stuff every year. Today, it's down to 44 gallons, while water consumption has hit 58 gallons and rising.

Although on one level it may seem as if Obama is breaking the corporate grip on our drinking habits by celebrating the original no-frills beverage, it's more like she's pulling a Ferris Bueller: jumping in front of a parade in progress and acting as if it were for her all along. There's nothing more mainstream than going with the flow.

We tend to talk about culture as if it's something produced solely by obvious outlets like Hollywood or publishing. But the trend toward bottled water (which accounts for 21 of those 58 gallons a year Americans consume) is every bit as real a cultural phenomenon as Miley Cyrus' twerking -- even more so. Whenever we talk about ancient Greek or Egyptian culture, we spend an awful lot of time talking about what they drank and ate, we study their pots and pans, and we even write the occasional ode to their urns. There was no popular demand to see Cyrus behave like a bonobo in heat. There's a very real demand to drink pure water instead of other beverages.

We crossed a milestone in 2006 when, according to the U.S. Census, Americans started drinking more bottled water than beer. Susan McWilliams, a brilliant (liberal) political scientist, lamented this turning point in American culture. "There's a reason that beer commercials tend to include lots of people hanging out in a room together," she writes, "and bottled water commercials tend to include lone individuals climbing things and running around by themselves, usually on a beach at sunrise -- even though they are not being chased."

Bottled water is the beverage for an atomized generation that listens to music in a private headphone world. Beer is social. "Most people drink beer to lower social inhibitions," McWilliams notes, "to make it easier to have conversations with other people, to assuage loneliness, to grease the wheels for engaging in what my students euphemistically call 'relationships' -- in other words, to give a form and excuse for social life. You don't drink beer to improve your private, individual health."

This last point is one I can confirm after years of empirical testing.

Indeed, while every brand of bottled water has its own unique sales pitch, they all share one appeal: It's not common water.

Which raises one irony. Lots of socially engaged young people have started to rebel against bottled water on the grounds that all of that plastic is allegedly wasteful and deleterious to the environment. Some will even note that bottled water is an indictment of the public water system, the same way FedEx and UPS reflect poorly on the U.S. Postal Service. In other words, drinking Fiji water is a kind of lifestyle luxury most associated with elite culture -- like eating kale salads and having a home gym. It is of a piece with Michael Bloomberg's notorious efforts to make poor people live the way rich people think they should.

That doesn't make Obama's efforts misguided, but it's worth pointing out that even -- or perhaps especially -- liberals have a noblesse oblige all their own.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.


To comment on JWR contributor Jonah Goldberg's column click here.

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