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April 21, 2014

Andrew Silow-Carroll: Passoverkill? Suggestions to make next year's seders even more culturally sensitive

Sara Israelsen Hartley: Seeking the Divine: An ancient connection in a new context

Christine M. Flowers: Priest's execution in Syria should be call to action

Courtnie Erickson: How to help kids accept the poor decisions of others

Lizette Borreli: A Glass Of Milk A Day Keeps Knee Arthritis At Bay

Lizette Borreli: 5 Health Conditions Your Breath Knows Before You Do

The Kosher Gourmet by Betty Rosbottom Coconut Walnut Bars' golden brown morsels are a beautifully balanced delectable delight

April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Feb. 10, 2010 / 26 Shevat 5770

Audi's Gorewellian Super Bowl Ad

By Jonah Goldberg




http://www.JewishWorldReview.com | I watched the Super Bowl in the chilled air of the GFISZ (that's Goldberg Family Ice Station Zebra). Here in Washington, we haven't seen this much snow since at least 1922. The blizzard of 2010 took out our electricity for a day. Digging out from "snowmaggedon" was nothing less than an Augean challenge, though my lower back is, alas, less than Herculean. Meanwhile, snow canceled my daughter's 7th birthday party Saturday and her school Monday. We're slated for another foot by Wednesday.


Suffice it to say I'm not panicking about global warming right now.


Perhaps that's why I was bemused and intrigued by Audi's Super Bowl ad.


Audi's "Green Police" (available on YouTube) depicts an America where citizens are arrested — roughly — for even minor environmental infractions. A man at the supermarket asks for a plastic shopping bag and has his head slammed against the counter as he's cuffed by a Green Police officer. "You picked the wrong day to mess with the ecosystem, plastic boy," quips the cop. When officers find a battery in the wrong suburban garbage bin, one big cop yells, "Battery! Let's go! Take the house!"


It's a fascinating commercial. They even got Cheap Trick to rerecord "Dream Police" as "Green Police." But just as the satire becomes enjoyable, the message changes. Until the pitch for Audi intrudes, you'd think it was a fun parody from a right-wing free-market outfit about the pending dystopian environmental police state.


The pitch involves an "eco roadblock." A man driving an Audi A3 TDI is singled out by an inspector. "We've got a TDI here," he says. "Clean diesel," he adds approvingly.


"You're good to go, sir," the cops inform the driver. The smiling Audi owner accelerates to happiness on the open road. The screen fades to black and the tagline appears — "Green has never felt so right."


So, instead of some healthy don't-tread-on-me mockery, the moral of the story is that we should welcome our new green overlords and, if we know what's good for us, surrender to the New Green Order.


Some eco-bloggers disliked the ad because it reinforces the association of undemocratic statism or PC bullying with environmentalism. Perhaps that's why the New York Times dubbed it "misguided."

Letter from JWR publisher


Meanwhile, some conservatives didn't like it because it makes light of what they believe is actually happening. After all, in America and Europe, the list of environmental crimes is growing at an almost exponential rate. The ad is absurd, of course, but not nearly as absurd as Audi thinks.


What was Audi's intent? Presumably, to sell cars.


"The ad only makes sense if it's aimed at people who acknowledge the moral authority of the green police," writes Grist magazine's David Roberts on the Huffington Post. The target audience, according to Roberts, are men who want to "do the right thing." He's certainly right that the ad isn't aimed at people (whom he childishly mocks as "teabaggers") who worry that their liberties are being eroded.


But the message is hardly "do the right thing."


To me, the target demographic is a certain subset of spineless upscale white men (all the perps in the ad are affluent white guys) who just want to go with the flow. In that sense, the Audi ad has a lot in common with those execrable MasterCard commercials. Targeting the same demographic, those ads depicted hapless fathers being harangued by their children to get with the environmental program. MasterCard's tagline: "Helping Dad become a better man: Priceless."


The difference is that MasterCard's ads were earnest, creepy, diabetes-inducing treacle. Audi's ad not only fails to invest the greens with moral authority, it concedes that the carbon cops are out of control and power-hungry (in a postscript scene, the Green Police pull over real cops for using Styrofoam cups). But, because resistance is futile when it comes to the eco-borg, you might as well get the best car you can.


It will be interesting to see whether the ad actually sells cars. The premise only works if you take it as a given that this Gorewellian nightmare is inevitable. But the commercials arrive at precisely the moment when that inevitability is unraveling like an old pair of hemp socks. The global warming industry is imploding from scientific scandals, inconvenient weather, economic anxiety and surging popular skepticism (according to a Pew Research Center survey released in January, global warming ranks 21st out of 21 in terms of the public's priorities).


This week, I don't want a car to get past the Green Gestapo. I'm looking for something that can power through the frozen tundra separating me from the supermarket.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.


To comment on JWR contributor Jonah Goldberg's column click here.

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