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April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Sept. 23, 2013/ 19 Tishrei, 5774

Memo to an applicant

By Paul Greenberg




http://www.JewishWorldReview.com | Dear Job Applicant,

It was wholly a pleasure to be asked to look over your writing samples and offer my appraisal of your prospects as a writer of opinion. I am much complimented. And hasten to send you a few notes for future reference:


  • Offer the reader original, even provocative, thought. Don't settle for the conventional clichés employed by your side of the political spectrum, whatever it may be. Be ideologically unreliable. It's more interesting. For both you and the reader. Think your subject through, don't just react the way you're expected to. Or appeal to the lowest common denominator of public opinion -- and I mean lowest.

  • Always try to raise the level of public discourse, not just reflect it, or you'll wind up sounding like the typical American newspaper editorial written on deadline. Don't write for the next edition but for the next generation.

  • Yes, reflect the standards of your community, but at the same time try to raise them. Which ain't easy, I know, but it's the only thing worth doing in an editorial column; anything else is just space-filler.

  • What we seem to have lost in this trade, and need most, is a renewed appreciation of the English essay and the great essayists, the Samuel Johnsons and William Allen Whites. It's bad enough that not many of us can write like those giants; it's worse that so few of us even bother to read them anymore. A kind of Gresham's Law seems to have set in when it comes to American opinionation: the bad drives out the good. As surely as brass drives out gold in common circulation.

  • Don't just write an editorial; say something. Something that doesn't sound like talk-show jabber or what you might hear from the guy on the next bar stool. Avoid the obvious.

  • Don't worry about failing to persuade the reader. That might even be a good thing when we're wrong. Worry about failing to challenge him. Write to appeal to the most intelligent and educated of readers; the rest may learn something that way, and so will we. A great failure is much to be preferred in an editorial than another kneejerk reaction to the news.

  • It's one thing for an editor to have to completely rewrite your work to make it worth running; it's another, after all that time and effort, to have only raised it to the level of the mediocre. At best.

I hope I have made myself clear, and that you will accept my candor as a compliment, for anything less than a candid response to your writing samples would have been an insult to your potential, your intelligence and your ability to accept criticism -- which is another key qualification for this line of work.


Editorializing, column-writing and punditry in general can be a craft when done well, even an art when the Orwells and Menckens do it. But profession it isn't. And shouldn't be.

The First Amendment should not be confused with one of those government bureaus that license professions -- from lawyers and doctors to cosmetologists and termite inspectors. We should be trying our best to be writers, not licensed professionals by the grace of the state.

Signed,

A fellow Inky Wretch

Paul Greenberg Archives

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