In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review August 4, 2010 / 24 Menachem-Av, 5770


By Paul Greenberg

http://www.JewishWorldReview.com | With apologies to Don Draper

Tie knotted, hair combed, middle button on blazer buttoned. Check. Briefcase in hand, wallet in breast pocket, car keys in hand. Check. Then out through the revolving door and into the fading light, a face prepared to meet the other faces.

It would take a little longer for the practiced smile to fade after that presentation to the investors today. At least he hoped they were investors, not just lookers. He'd put a lot of work into that smile -- confident and friendly, but not cocky or familiar. Moderation in all things, that was the ticket.

The firm was counting on getting this project. Lord knows it needed the business. He figured he'd done all right. Once you'd learned to fake sincerity, a classmate once told him, you had it made. He wondered what ever happened to old Tubby. No doubt he'd done well. He wasn't doing all that bad himself -- if he didn't think too much about it. Introspection is bad for the digestion. He reached for the package of Tums he always carried now.

He was already so tired of this dumb century, and it had only started. Not that he missed the last one, God knows. War and revolution, Depression and disaster. Full of sound and fury. It did have drama. He'd say that much for it. There had been some real choices: Good vs. Evil. Life vs. Death. Art Deco vs. International.

This century seemed out to muddy all distinctions. Deconstruct everything in sight. Till it all was just one meaningless smear. Or one parody of reality after another. The trouble with shock value as a staple is that it soon loses its shock value. If everything is acceptable, nothing matters. Why should it? In the ever-bright future, we're all going to be the same anyway -- happy as clams, and about as mindful.

Is there anything sadder than that yellowing light at the end of a day spent faking it? Well, at least the clients seemed pleased with the two designs. They could take their choice of the same emptiness in two entirely different packages. He was kind of proud of that day's work. He thought of himself as a magician, able to convert a client's dreams into prefab reality, visions of country estates into suburban sprawl.

Each of his designs looked, if only looked, unique -- carefully crafted, the product of painstaking months finished just on deadline, as if they were mod masterpieces. He'd unveiled both with that little twist of his wrist he'd practiced in front of the mirror for a week. He still had his backhand even if he'd given up tennis years ago.

It had been a lot harder to perfect that twist than turn out the computer graphics. These days you could run them off almost automatically, each with some individualized little detail. Hell, he could make that thing play Home Sweet Home if he wanted to. Nothing like mass-produced individuality; the market demanded it, without exception.

He knew how sour he sounded. Lord, he needed a drink. Even before he got home. He wouldn't need a twist of lemon in the martini; he could just dip his little finger in the glass. Maybe he'd stop at Jacques'. But the thought of that chrome bar--or was it stainless steel? -- only further depressed him. Not a scratch on it. Blank and shiny as his unwrinkled suit.

No, he'd stop at Mulligan's. Nothing like real wood. At least he hoped it was real. Surely they'd have Jameson's. He couldn't stand the thought of another dry-red-wine-of-the-month out of a carton in the back.

God, he was down. He kept seeing remedies for depression on the tube. He was all for them. Anything that would help. Only his case wasn't clinical. He was depressed because things were depressing. Because he'd just designed two buildings, if you could call them that, completely different in appearance and completely equal in their falsity, one blank as a moron's face, the other an homage to Frank Gehry. He thought he'd captured the spirit of the master: all kinds of twisted surfaces and exposed plumbing to match. Like a botched abdominal operation. You pays your outlandish price and takes your fraudulent choice.

Versatility, that was the name of the game. He knew he could play it by how sick he felt at the end of the day, as if his reading glasses weren't on quite straight. Was there such a thing as queasy vision? Somebody at a cocktail party -- another indecent Concept -- was saying ours is a post-literate society. He didn't know about that, but it was definitely a post-visual society. How else could we bear to look at it?

He couldn't remember the last time he'd been to church. He'd told the old man he was still looking for a Church Home. And the old boy, proper deacon that he was back in Archer City, had believed him. Or rather pretended to. Which was much better. He couldn't bear to think of deceiving the old man. Mutual pretense was much preferable. For both. They had an unspoken deal, a gentleman's agreement. He pretended to believe and the old man pretended to believe him. Very businesslike. Adult. God, he was down.

The drink was a bad idea. He just needed some sleep. If he could just get home and get to sleep. Instead of thinking. Thinking ruined everything.

Tomorrow is another day. --O'Hara, Scarlett. That was it. He'd get up early and sit down at the drawing board while the light was still bright and fresh and unmarred as an empty canvas. Before it yellowed and stained. Before all the people got up and ruined the world. He'd work on something of his own. Some idea not for sale. Not for sale to anybody. Especially to himself.

Paul Greenberg Archives

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