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December 2, 2014

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Nov. 9, 2012/ 24 Mar-Cheshvan, 5773

The Winning Campaign Advice

By Suzanne Fields




http://www.JewishWorldReview.com | "How to Win an Election" is a little primer, published by Princeton University Press, that flew out of bookstores just in time for the Nov. 6 election. The bright red cover reminded some older purchasers of Chairman Mao's famous "little red book" of a generation ago. Several hundred copies seem to have found their way to President Obama's election headquarters in Chicago. (Buy the book for $9.95 by clicking here or order in KINDLE edition for$5.37 by clicking here.)

Not that the Obama campaign actually took any of the advice — about how to lie, exaggerate and make promises impossible to keep.

"If a politician made only promises he was sure he could keep," the author advises, "he wouldn't have many friends." Candidates are told "there are three things that will guarantee you votes in an election: favors, hope and personal attachment." And this: "Know the weaknesses of your opponents — and exploit them."

The primer, called "a guide for modern politicians," was written more than 2,000 years ago by Quintus Tullius Cicero for his brother Marcus Cicero, the famed orator who was a candidate for consul of Rome in 64 B.C., but you would have to be a resident of Mars or maybe Pluto not to see its modern relevance. There's even a book jacket blurb by Karl Rove: Quintus Cicero shows himself to be a master political strategist of oppositional research, organization and turnout.

The little book, translated from Latin to vernacular English by Philip Freeman, should remain on the desks of office-seekers for the next four years, its principles underlined, for Obama's second term. Candidates are told to "make good use of young people who admire you and want to learn from you, in addition to all the faithful friends who are daily at your side."

Mitt Romney might wince at this: "You have excellent manners and are always courteous, but can be rather stiff at times. You definitely need to learn the art of flattery — a disgraceful thing in normal life, but essential when you are running for office."

Successful politicians cultivate a good memory and have learned this bit of wisdom: "First, nothing impresses an average voter more than having a candidate remember him, so work every day to recall names and faces."

A few days before the election, a young friend told me of having met Barack Obama, then a mere U.S. senator, at a Washington restaurant. When he saw her again a year later, he called her by name and recalled where they had met. She was ready to follow him to the end of the earth, or more to the point, to the White House, twice.

These Roman insights into campaign politics acknowledge the obvious, that politics is a treacherous sport. Quintus Cicero reminds his brother to cultivate his skill as a speaker, and this is good advice "going forward" (in the new cliche) for Obama.

It became clear in his second campaign that his rhetorical abilities had grown stale. He had become lazy, depending on his teleprompter, and his performance in the first debate could have cost him re-election. He had forgotten how to think on his feet. But as Romney soon learned, he was a quick learner.

The hindsight squad is already examining every quirk and turn in the campaign, and they are discovering that the president and his team played the game better than Romney. There are lessons for Republicans and conservatives here that can't be learned in books. Every inch of the campaign must be examined to see how and why a stiff candidate the public had finally warmed to, and embraced with enthusiasm, finally lost.

The conventional wisdom points to the changing demographics in the country, the growing diversity and the "browning" of America. According to the exit polls reported by The Wall Street Journal, white voters who accounted for 87 percent of the electorate in 1992 made up only 72 percent this year. Hispanics, on the other hand, had grown from 2 percent of the vote to 10 percent.

Many women, who would have had much to gain from a steady hand on the economy, refused to accept the fact, backed by the statistics, that women now compete on an equal footing with men, that the remaining disparity in their incomes comes largely from their own choices, not employer discrimination. They're reluctant to give up their training wheels.

"The most important part of your campaign is to bring hope to people and a feeling of goodwill toward you," Quintus Cicero wrote to his brother 20 centuries ago. "On the other hand, you should not make specific pledges either to the Senate or to the people. Stick to vague generalities." The Republicans should hire this guy.

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© 2006, Creators Syndicate, Suzanne Fields

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