In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review May 7, 2010 / 23 Iyar 5770

Just Call it What it Is

By Greg Crosby

http://www.JewishWorldReview.com | Okay, take this short quiz. What are corn flakes? Do you think they might be flakes made of corn? What is raisin bran? Raisins and bran maybe? And what about shredded wheat? You might make a wild guess that a cereal with that name is most likely, well, shredded wheat. Pretty easy test, right? All of these cereal products are named for what they are made of. You buy a box of Frosted Flakes of Corn and you know exactly what you're going to get. Oatmeal is self-explanatory. So tell me this, what the hell is Grape-Nuts?

I love Grape-nuts - I've been eating it for years but I don't get the name. The stuff is made from wheat and barley. No grapes. No nuts. Now I could surmise that the "nuts" part of the name is because the cereal is so crunchy, like nuts. Okay fine. But how to explain the "grape" part? Why didn't they just call it Grain-Nuts? It's made from grain and it tastes nutty. That would make sense. I need things that make sense in my life. Too much in this world is confusing as it is.

As you can tell I'm a big believer in calling things by their truthful names. Obfuscating terms such as administrative professional (secretary) and physically challenged (handicapped) achieve nothing expect to irritate me and complicate what should be a simple descriptive word for something or someone. If someone is blind there're blind, not vision impaired. When I misplace my glasses and I can't make out the words in the newspaper, I'm vision impaired. If a person cannot see, he is blind. It's simple truth in advertising. And it makes it much easier to deal with something when you call it by its real name.

Words have meaning. And brand names have meaning too. I don't like when a big company buys up another company but keeps the original name without the parent company's name attached. In my opinion, this is an attempt to deceive the public. I want to know who the owner is. If Hustler Magazine owns Good Housekeeping I want to know that.

Right now both the Hertz and Avis rental car companies are in a bidding war to acquire Dollar Thrifty rental car company. If Hertz gets it, they say that they plan to keep the Dollar and Thrifty brands. They call it "having a multibrand strategy in the leisure segment." I call it deceitful since most people looking to rent a car won't realize that Hertz will own and operate the Dollar and Thrifty outfits as well.

I don't know about you, but if I'm comparing prices for a rental car, I'd like to know if I'm actually obtaining quotes from the same company under different names. That would like getting price quotes from three different painters who all work for the same painting company. Hey, I don't want much, just a little truth in advertising and full disclosure.

Speaking of full disclosure, you might like to know that Avis and Budget rental cars are one and the same company. And Enterprise Holdings is the company that owns Enterprise Rent-A-Car, National Car Rental, and Alamo. So it seems that once the Dollar Thrifty rental car company gets eaten up we'll basically have only three rental car companies in the country; Hertz, Avis, and Enterprise.

Whatever your opinion might be on business consolidation, competition elimination, and antitrust issues, my point is a simple one - I want to know who owns the companies I do business with. If I'm renting a car tell me who I'm renting from. If I'm buying a Hershey bar who gets my money, Hershey? Or is it Nestle? Or is it Cadbury? And suppose I don't want to support a particular company, I'd like to know what products they make so I can avoid buying them. I love Mounds bars but I'll stop buying them if I find out they're being made by a munitions company in Syria.

I've just recently discovered that Double Bubble Gum ("America's original" as the wrapper states) is made in Canada. Bazooka Bubble Gum is made in Mexico, but I digress. Getting back to the original question, I'd still like to know why Grape-Nuts are called Grape-Nuts. And by the way, just who owns Grape-Nuts these days? It used to be Post Cereals, but who owns Post Cereals? If it's a company in Syria then I'll switch to Wheaties.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor Greg Crosby, former creative head for Walt Disney publications, has written thousands of comics, hundreds of children's books, dozens of essays, and a letter to his congressman. A freelance writer in Southern California, you may contact him by clicking here.

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