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Feb. 8, 2013

Rabbi Berel Wein: Lofty ideals must be followed with grounded applications

Clifford D. May: Letter from the West Bank
Steve Rothaus: Judge OKs plan for gay man, lesbian couple to be on girl's birth certificate
Gloria Goodale: States consider drone bans: Overreaction or crucial for privacy rights?
Environmental Nutrition Editors: Don't buy the aloe vera juice hype
Michael Craig Miller, M.D.: Harvard Experts: Regular exercise pumps up memory, too
Erik Lacitis: Vanity plates: Some take too much license
The Kosher Gourmet by Susie Middleton: Broccoflower, Carrot and Leek Ragout with Thyme, Orange and Tapenade is a delightful and satisfying melange of veggies, herbs and aromatics
Feb. 6, 2013

Nara Schoenberg: The other in-law problem

Frank J. Gaffney Jr. : A see-no-jihadist for the CIA
Kristen Chick: Ahmadinejad visits Cairo: How sect tempers Islamist ties between Egypt, Iran
Roger Simon: Ed Koch's lucky corner
Heron Marquez Estrada: Robot-building sports on a roll
Patrick G. Dean, M.D.: Mayo Clinic Medical Edge: How to restore body's ability to secrete insulin
Sharon Palmer, R.D.: 3 prostate-protecting diet tips
The Kosher Gourmet by Emma Christensen 7 principles for to help you make the best soup ever in a slow cooker
Feb. 4, 2013

Jonathan Tobin: Can Jewish Groups Speak Out on Hagel?

David Wren: Findings of government study, released 3 days before Newtown shooting, at odds with gun-control crusaders
Kristen Chick: Tahrir becomes terrifying, tainted
Curtis Tate and Greg Gordon: US keeps building new highways while letting old ones crumble
David G. Savage: Supreme Court to hear case on arrests, DNA
Harvard Health Letters: Neck and shoulder pain? Know what it means and what to do
Andrea N. Giancoli, M.P.H., R.D.: Eat your way to preventing age-related muscle loss
The Kosher Gourmet by Diane Rossen Worthington Baked Pears in Red Wine and Port Wine Glaze: A festive winter dessert
Feb. 1, 2013

Rabbi Dr. Tzvi Hersh Weinreb: Redemption

Clifford D. May Home, bloody, home
Christa Case Bryant andNicholas Blanford Why despite Syria's allies warning of retaliation for Israeli airstrikes, the threats are likely hollow
Rick Armon, Ed Meyer and Phil Trexler Ex-police captain cleared by DNA test is freed after nearly 15 years
Harvard Health Letters: Could it by your thyroid?
Sharon Palmer, R.D.: When 'healthy food' isn't
Sue Zeidler: Coke ad racist? Arab-American groups want to yank Super Bowl ad (INCLUDES VIDEO)
The Kosher Gourmet by Nealey Dozier The secret of this soup is the garnish
January 30, 2013

Allan Chernoff: Celebrating 'Back from the Dead Day'

America isn't a religious country? Don't tell Superbowl fans!
Mark Clayton Cybercrime takedown!
Germany remembers Hitler rise to power
Israel salutes U. N. --- with the one finger salute
Sharon Palmer, R.D.: Get cookin' with heart-healthy fats
Ballot riles Guinness World Records
The Kosher Gourmet by Elizabeth Passarella Potato, Squash and Goat Cheese Gratin
January 28, 2013

Nancy Youssef: And Democracy for all? Two years on, Egypt remains in state of chaos

Fred Weir: Putin: West is fomenting jihadi 'blowback'
Meredith Cohn: Implantable pain disk may help those with cancer
Michael Craig Miller, M.D. : Ask the Harvard Experts: Are there drugs to help control binge eating?
David Ovalle Use of controversial 'brain mapping' technology stymied
Jane Stancill: Professor's logic class has 180,000 friends
David Clark Scott Lego Racism?
The Kosher Gourmet by Mario Batali The celebrated chef introduces us to PANZEROTTI PUGLIESI, cheese-stuffed pastry from Italy's south


Jewish World Review May 7, 2010 / 23 Iyar 5770

Just Call it What it Is

By Greg Crosby


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http://www.JewishWorldReview.com | Okay, take this short quiz. What are corn flakes? Do you think they might be flakes made of corn? What is raisin bran? Raisins and bran maybe? And what about shredded wheat? You might make a wild guess that a cereal with that name is most likely, well, shredded wheat. Pretty easy test, right? All of these cereal products are named for what they are made of. You buy a box of Frosted Flakes of Corn and you know exactly what you're going to get. Oatmeal is self-explanatory. So tell me this, what the hell is Grape-Nuts?


I love Grape-nuts - I've been eating it for years but I don't get the name. The stuff is made from wheat and barley. No grapes. No nuts. Now I could surmise that the "nuts" part of the name is because the cereal is so crunchy, like nuts. Okay fine. But how to explain the "grape" part? Why didn't they just call it Grain-Nuts? It's made from grain and it tastes nutty. That would make sense. I need things that make sense in my life. Too much in this world is confusing as it is.


As you can tell I'm a big believer in calling things by their truthful names. Obfuscating terms such as administrative professional (secretary) and physically challenged (handicapped) achieve nothing expect to irritate me and complicate what should be a simple descriptive word for something or someone. If someone is blind there're blind, not vision impaired. When I misplace my glasses and I can't make out the words in the newspaper, I'm vision impaired. If a person cannot see, he is blind. It's simple truth in advertising. And it makes it much easier to deal with something when you call it by its real name.


Words have meaning. And brand names have meaning too. I don't like when a big company buys up another company but keeps the original name without the parent company's name attached. In my opinion, this is an attempt to deceive the public. I want to know who the owner is. If Hustler Magazine owns Good Housekeeping I want to know that.


Right now both the Hertz and Avis rental car companies are in a bidding war to acquire Dollar Thrifty rental car company. If Hertz gets it, they say that they plan to keep the Dollar and Thrifty brands. They call it "having a multibrand strategy in the leisure segment." I call it deceitful since most people looking to rent a car won't realize that Hertz will own and operate the Dollar and Thrifty outfits as well.


I don't know about you, but if I'm comparing prices for a rental car, I'd like to know if I'm actually obtaining quotes from the same company under different names. That would like getting price quotes from three different painters who all work for the same painting company. Hey, I don't want much, just a little truth in advertising and full disclosure.


Speaking of full disclosure, you might like to know that Avis and Budget rental cars are one and the same company. And Enterprise Holdings is the company that owns Enterprise Rent-A-Car, National Car Rental, and Alamo. So it seems that once the Dollar Thrifty rental car company gets eaten up we'll basically have only three rental car companies in the country; Hertz, Avis, and Enterprise.


Whatever your opinion might be on business consolidation, competition elimination, and antitrust issues, my point is a simple one - I want to know who owns the companies I do business with. If I'm renting a car tell me who I'm renting from. If I'm buying a Hershey bar who gets my money, Hershey? Or is it Nestle? Or is it Cadbury? And suppose I don't want to support a particular company, I'd like to know what products they make so I can avoid buying them. I love Mounds bars but I'll stop buying them if I find out they're being made by a munitions company in Syria.


I've just recently discovered that Double Bubble Gum ("America's original" as the wrapper states) is made in Canada. Bazooka Bubble Gum is made in Mexico, but I digress. Getting back to the original question, I'd still like to know why Grape-Nuts are called Grape-Nuts. And by the way, just who owns Grape-Nuts these days? It used to be Post Cereals, but who owns Post Cereals? If it's a company in Syria then I'll switch to Wheaties.

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JWR contributor Greg Crosby, former creative head for Walt Disney publications, has written thousands of comics, hundreds of children's books, dozens of essays, and a letter to his congressman. A freelance writer in Southern California, you may contact him by clicking here.

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© 2008, Greg Crosby

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