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April 21, 2014

Andrew Silow-Carroll: Passoverkill? Suggestions to make next year's seders even more culturally sensitive

Sara Israelsen Hartley: Seeking the Divine: An ancient connection in a new context

Christine M. Flowers: Priest's execution in Syria should be call to action

Courtnie Erickson: How to help kids accept the poor decisions of others

Lizette Borreli: A Glass Of Milk A Day Keeps Knee Arthritis At Bay

Lizette Borreli: 5 Health Conditions Your Breath Knows Before You Do

The Kosher Gourmet by Betty Rosbottom Coconut Walnut Bars' golden brown morsels are a beautifully balanced delectable delight

April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review December 27, 2012/ 14 Teves, 5773

The black market for movie raves

By Barry Koltnow




http://www.JewishWorldReview.com | (MCT) There are times when I feel sorry for people who can read.

If you can read, you are likely to be terribly confused by movie ads.

Despite its nearly three-hour length and non-stop singing, many movie critics, some more respectable than others, have been calling "Les Miserables" the best picture of the year.

For instance, when Ben Affleck's "Argo" was shown in Toronto, it was hailed as the best picture of the year in newspaper ads and television commercials. That is, until the musical "Les Miserables" was shown early to critics, who immediately declared it to be the best picture of the year.

No sooner had movie-goers settled on that film when "Zero Dark Thirty" was named the best picture of the year when it was screened for critics, just after "Lincoln" was called the best picture of the year. And close on Honest Abe's heels were "Django Unchained" and "Amour" — both cited in numerous ads and commercials as the best picture of the year.

Oh, we forgot to mention "Silver Linings Playbook," which has been proclaimed the best picture of the year, and "Anna Karenina," another film promoted in ads as the best picture of the year. Wasn't "Life of Pi" the best picture of the year for a while?

Just about the only recent film not named by anyone as best picture of the year was the dreadful Gerard Butler soccer film "Playing for Keeps," although a Miami TV reporter is quoted in ads insisting that the film "will warm your heart and make you fall in love again and again."

And that is my point. The movie studios don't have to make up quotes for their ads. They can always find someone to say it for them. Unfortunately, with the growing popularity of social media, the field of quote hacks has grown exponentially.

OK, they're not all hacks. There are a few legitimate movie critics quoted in ads for quality films. These are sincere professionals who believe these movies are worthy of the testimonials. But real critics don't supply quotes to the studios. Instead, studio ad reps extract quotes from published reviews.

The same can't be said for the magazine, TV, radio and online critics who either are fanboys who like everything, or leeches who want to ingratiate themselves with the studios so they can continue to be invited to free junkets and screenings. Some of these people just like seeing their names in ads. Others think of themselves as unpaid employees of the studios, part of the marketing team. They don't care that their gushing quotes might mislead the public.

And these hacks are not satisfied with just sending favorable quotes to the studios. Some will even go so far as to alter their online reviews to accommodate the studios.

Let me show you how it might work in a conversation between two fictional studio executives. I'm sure these executives don't exist in the real studio system, and no conversation like this has ever taken place. I'm making the whole thing up.

Ad Guy: I need a quote.

Blogger Wrangler: Give me liberty or give me death?

Ad Guy: Be serious for a minute. I don't need just any quote. I need a quote for our new Christmas movie.

Blogger Wrangler: Why didn't you say so? I can get you "Rollercoaster Ride of the Summer!" with one phone call.

Ad Guy: Really? For a Christmas movie?

Blogger Wrangler: How about "Perfect for the holidays"?

Ad Guy: I love it. Do you have a quote like that?

Blogger Wrangler: Not yet. Let me make a call. I've got a dozen bloggers who will gladly change their reviews to include any quote we need.

Ad Guy: That's so unethical.

Blogger Wrangler: What's your point?

Ad Guy: I was just pulling your leg. Can we get a respected critic that people have heard of?

Blogger Wrangler: Don't be ridiculous. Respected critics won't feed us quotes. We've got to go to these bloggers who nobody reads.

Ad Guy: But people will see right through that ruse.

Blogger Wrangler: That's why we do the attribution line so small in the television commercials that you need a magnifying glass to read the names. And in newspapers, nobody really cares about who said it. People only care about the quote. If you put an exclamation mark at the end, it looks like someone important said it.

Ad Guy: Do you have favorite quote hacks that you trust?

Blogger Wrangler: Of course. I've got a couple of guys who don't even see the movies. They always supply us with the most positive quotes.

Ad Guy: Don't they ever write a negative review?

Blogger Wrangler: They know that if they write a negative review, they don't get in the ad.

Ad Guy: Why do they do it?

Blogger Wrangler: It gets them free publicity for their blogs.

Ad Guy: Don't you feel guilty using these hacks?

Blogger Wrangler: Why? I'm not a journalist.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.



Comment on Barry Koltnow's column by clicking here.


Previously:

The 10 worst movies of 2012
2012's most annoying celebrities
Lindsay Lohan needs to be ignored
Red Dawn' remake reflects China's box-office pull
Fall movie season ends with lessons learned
The 10 best Bond villains ever
Readers weigh in on confusing movies
10 most confusing movies of all time
Do you enjoy going out to the movies?
Sylvester Stallone, the Dalai Lama and me
Watch August movies at your own risk
Nothing new in the new Spider-Man movie
Grading the summer movies . . . so far
Readers are angry about TV network practices, too
TV networks have some explaining to do
The night Johnny Depp made me a star
Summer movies: the dark horses
Lindsay, Ashton, Kim --- are they kidding?
Readers pick their favorite baseball movies
Our 10 favorite baseball movies
The most over-hyped movies of 2012
The 10 worst best pictures ever
The greatest Oscar acceptance speech NEVER given
The worst biopics ... ever
20 celebrity questions that must be answered in 2012
The Golden Globes are meaningless
The 10 Most Annoying Celebrities of 2011
The funniest comedy teams
Fake celebrities ignite real controversy
Hollywood: Stop spoiling our movies
Mob expert reveals his favorite gangster flicks
Good riddance, Harry Potter
The coolest car movies ever made
Our favorite teacher movies
Are women funny?
Our special snarky summer movie guide
The 10 most pressing show biz questions
Readers weigh in on the royal wedding
The royal wedding: I don't get it
Readers reach verdict on lawyer column
Our favorite lawyer movies ever
Readers pick their worst Oscar winners
The 10 worst best pictures ever
25 hit-man movies to die for
The 10 greatest sidekicks ever
The 10 biggest celebrity missteps of 2010
Who's cooler than Steve McQueen? (Answer: nobody)
The best revenge movies ever
The good old days, when celebrities weren't train wrecks
Making sport of celebrities
Youth will be served? Don't give me that trash!
A celebrity answer is no answer at all
Caution: geniuses at work



© 2010, The Orange County Register; Distributed by McClatchy-Tribune Information Services.

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