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December 2, 2014

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review

Secret messages

By Randy A. Salas


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http://www.JewishWorldReview.com | (MCT) Subliminal advertising seems like a hot topic from yesteryear. But the controversial technique, which uses hidden words and images to deliver a covert message to influence viewers, is making a comeback. Spammers have started using it in junk e-mail, according to recent reports.

Subliminal spam
The security-software companies Panda Labs and Sophos recently publicized the new use of subliminal messages in spam. The junk e-mails pitch a stock using a text-based animated image (pictured below) that briefly flashes "BUY!!!" at intervals. "The ‘BUY!!!' message is comparable to the subliminal messages that have occasionally been used in advertising and political broadcasts to try and subconsciously influence people," Sophos says in its detailed online report.

Subliminal Advertising
Michael D. Robbins' well-presented Subliminal Advertising site explains how companies have used hidden messages to influence consumers for years, from something as simple as a publicity photo to convey the plot of the 1979 movie "Kramer vs. Kramer" to the underlying sexual theme of an Inflate-a-Bed ad. Be sure to click on Ignore This Message for his illuminating response to naysayers and to explore his useful links to related sites.

Science or Science Fiction?
For serious study on subliminal messages, there's "Science or Science Fiction? Investigating the Possibility (and Plausibility) of Subliminal Persuasion," an online laboratory manual from the psychology department of Cornell University. It's instructional and dry, but there are some interesting passages - such as a section on "semantic priming," in which one word ("Hawaii") is used to conjure other words automatically ("water," "sun," "sand").

Jeff Milner's Backmasking Site
Subliminal messages aren't confined solely to advertising. Jeff Milner's Backmasking Site delves into how alternate lyrics can reportedly be heard in certain recorded songs when they are played backward. His entertaining site includes audio files and lyrics. Does Britney Spears really sing "Sleep with me; I'm not too young" when "Hit Me Baby One More Time" is played backward? Listen for yourself and decide.

Snopes
The term "Subliminal advertising" was coined by James Vicary, who claimed in 1957 that he had persuaded moviegoers in New Jersey to buy more popcorn and Coke by flashing subliminal messages on the screen during the film. His results were made up, according to a debunking report by Snopes, but generations have focused only on his claims. "As numerous studies over the last few decades have demonstrated," Snopes says, "subliminal advertising doesn't work; in fact, it never worked, and the whole premise was based on a lie from the very beginning."

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Randy A. Salas is a columnist for the Minneapolis Star Tribune. Do you have a favorite Web site or a question about how to find something on the Internet? Send a note by clicking here.



Previously:

For your consideration
Freaky food forays
Best of 2006 online
Missed marketing
H.G. Wells’ legacy endures
A quest for dragons
E-mails you've sent
In the news
It's free!
Websites that help you find books that are right for you
Coping with illness
Some serious face time
Some serious face time
In reply to your e-mail ...
Turn your handwriting into a computer-based font that will allow you to churn out homespun greetings
Music for everyone
'Elusive planet' can be viewed clearly from Earth with the naked eye
Central characters
E-mail @ 35
Idle chatter
Funny money
Classic artwork in motion
For an unusual Thanksgiving
Your slip is showing
Best of the worst
Test your mind power
Remain anonymous

© 2006, Star Tribune Distributed by McClatchy-Tribune Information Services.

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