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Jewish World Review Nov 15, 2011 / 18 Mar-Cheshvan 5772 Newt's wonkish, unconventional campaign By Byron York http://www.JewishWorldReview.com | DES MOINES, IOWA -- On Nov. 4, at precisely the moment Herman Cain was basking in applause at a conservative activists' gathering in Washington, D.C., Newt Gingrich was in a small conference room at the Marriott Hotel here discussing cognitive illness with three brain scientists. "What I am trying to do is initiate the idea that solving health problems is the best way to reduce costs," Gingrich begins. Look at polio, he says. What if it had not been cured? What if one took the high cost of treating polio in 1950 and simply projected it through 2011? The numbers would be enormous. Without even considering the human benefits, curing polio was far, far cheaper than treating it over decades. Now Gingrich wants to approach Alzheimer's and other brain disorders the same way. "The scale of brain-related problems is so large and so unreported," he tells the scientists, "that if you think of the supercommittee right now, for example -- they're trying to find $1.5 trillion (in savings) over 10 years. The projection the Alzheimer's Foundation gave me was that Alzheimer's alone could cost $20 trillion in public and private funds between now and 2050." Spending billions on curing Alzheimer's -- sums Congress would never approve in today's political atmosphere -- could save astonishing amounts of money in the long run. It's the kind of wide-ranging and wonkish discussion Gingrich is known for. Indeed, the former speaker of the House, whose mother spent the last years of her life in a long-term care facility, has devoted a lot of time over the years working on Alzheimer's issues. But now he is in the middle of a presidential campaign. He's in Iowa, with 60 days to go before the caucuses that could decide his future. He is hours away from a crucial speech at the Iowa Republican Party's annual Reagan dinner. And he is spending nearly two hours of his day behind closed doors with three doctors, a couple of aides and one reporter talking about brain research. The topic of the approaching caucuses does not come up. Gingrich often says he is running an unconventional campaign. Republicans here in Iowa would probably agree, since they don't see him all that much at traditional stump events. But most have no idea just how unconventional the Gingrich campaign really is. On this day, Gingrich's plan is to integrate his longtime interest in health issues, and in particular brain research, into his appeal to voters. In an interview after the session, Gingrich says he wants to reach "everybody who's worried about Alzheimer's -- and over 55 years of age, it is a more common fear than cancer." Here in Iowa, the organization Iowa Against Alzheimer's estimates there are 69,000 people over the age of 65 with the disease. Take their spouses and children and relatives and friends -- along with other people so far unaffected by the disease but worried about it -- and you've got a very large group. They vote, and Gingrich wants to reach them. Gingrich has test-run the idea in a few recent public forums here and in other early voting states. "In South Carolina, a tea party leader walked up and said, 'My dad died three years ago with Alzheimer's, and I understand exactly what you are trying to accomplish,'" Gingrich says. "People can have a checklist in their head that says on these things, Newt Gingrich understands my world and is trying to make it better." Gingrich plans to work the message into his speeches and discussions with voters more often as voting approaches. Whatever Gingrich is doing these days, it's working. Thanks in part to impressive performances in several GOP debates, he is moving up in the polls, both nationally and in key early states. He's raising money again after a meltdown -- a massive staff defection and damaging stories about big-spending habits at Tiffany -- that nearly killed his campaign a few months ago. And voters appear to appreciate his sticking with it. In discussions across Iowa in the last week, it is striking how many voters volunteer Gingrich's name as someone they're finding more and more appealing. If either of the current front-runners, Herman Cain or Mitt Romney, were to falter, Gingrich is in a position to benefit greatly. And he's doing it his own way. Which other candidate would take a large part of a critical day to talk science when the campaign trail beckons, with local officials to meet and hands to shake? "We'll see if it works," Gingrich says with a laugh. "It's a great experiment." Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. Comment on Byron York's column by clicking here. Previously: 11/08/11 Tim Pawlenty, the man who coulda been a contender 11/07/11 Gingrich big winner at key Iowa event 10/31/11 Perry's right: Republicans drowning in debates 10/25/11 Romney health plan still faces challenge from GOP 10/18/11 Lesson of Perry's candidacy: Think before you run 10/06/11 In veepstakes, candidates deaf to Rubio ‘no’ 10/04/11 Cain's 9-9-9 plan sounds good, but will it work? 09/27/11 Media bias 101 09/20/11 Obama plagued by Dems' ingratitude 09/13/11 Will immigration cripple Perry's bid? 09/06/11 Left paints the campaign as a religious war 08/30/11 Keep your health plan? Don't count on it 08/24/11 GOP operatives fear lasting Ron Paul problem 08/16/11 Michele Bachmann and the ‘submissive’ question 08/09/11 Obama partisans ignore facts when bashing Bush 08/02/11 When partisans fling charges of partisanship 07/26/11 Obama could be comeback kid if he heeds Clinton's lessons 07/19/11 Book casts doubt on Obama healthcare story 07/12/11 Controversial budget law begins to pay off 07/04/11 Anti-Mormon bias persists, notably among Dems 06/27/11 Huntsman tries McCain model, but he's no John McCain 06/06/11 Amid media circus, Palin lays out policy positions 05/30/11 GOP condemns Dems' ‘breathtaking’ refusal to produce budget 05/24/11 Eye-for-an-eye filibuster stops Democratic nominee 05/17/11 Amid RomneyCare fight, voters ask: Where's Mitt? 05/10/11 Bin Laden coup won't help Obama in budget fight 05/09/11 Inside the GOP debate: Pawlenty underwhelms, Cain struggles, Santorum scores 05/02/11 Huckabee decision will shape GOP presidential race 04/27/11 Get ready for game of chicken over debt ceiling 04/25/11 McCain: Libyan rebels seek U.S. recognition, might pay for war costs 04/18/11 Have the U.S. and NATO given up on Libya mess? 04/11/11 Reforming entitlements is key to a strong military 04/05/11 Jihadis Who Killed Americans Get U.S. Support in Libya 04/04/11 Unions deploy money and muscle in Battle of Wisconsin 03/30/11 Labor fight in Wisconsin is far from over 03/28/11 Obama fails to grasp the gravity of going to war 03/21/11 Union equates lavish benefits to black civil rights 03/15/11 GOP should heed lesson of 1991: No guts, no glory 03/14/11 GOP focuses on NPR's subsidies, not its politics 03/08/11 While Obama seeks new ideas, his bureaucrats stifle them 02/28/11 Why the GOP shouldn't fear a government shutdown 02/22/11 In Hawaii, a dispiriting glimpse of one-party rule 02/21/11 Obama team uses slippery words to tout budget 02/15/11 Myth and memory: The battle over Reagan's legacy 02/07/11 Invoking Reagan, Palin says ‘this is a time for choosing again’ 01/31/11 With each passing year, Reagan grows larger in the American political imagination 01/24/11 House GOP begins long drive to dismantle Obamacare 01/17/11 GOP gears up again to strip NPR of federal funds 01/10/11 To House GOP, illegal immigration is a jobs issue 01/03/11 Obamacare mess is legacy of Dems' moment of power 12/27/10 Smiling Dems will soon cry ‘Washington is broken’ 12/20/10 Dems are earmark junkies but GOP goes straight 12/13/10 Needed: A ‘more presidential’ Palin 12/06/10 With Dems in a funk, Obama charts a new course 11/29/10 Obama's poll numbers point to his defeat in 2012 11/22/10 Holder ignored risks of civilian terror trials 11/16/10 Dems love facts and science --- except when they don't 11/08/10 Obama, new GOP lawmakers are on collision course 11/01/10 New GOP star on track to defeat Dem legend Russ Feingold 10/26/10 If Dems lose, Obama will blame everyone but himself 10/19/10 Profligate Congress should read its own bills 10/13/10 Why Big Labor couldn't match Glenn Beck's rally 10/11/10 Trash-talking Democrat faces defeat in Florida 10/05/10 A GOP unknown in striking distance of Barney Frank 09/28/10 Administration inflates green-jobs numbers 09/20/10 In Delaware, GOP should target Dems, not O'Donnell 09/14/10 GOP Insiders Wary of Landslide Predictions 08/31/10 For Obamacare supporters, judgment day approaches 08/23/10 Obama has himself to blame for Muslim problem 08/17/10 Cut spending without cutting services? Start here 08/17/10 For Michelle Obama, extravagance dents popularity 08/09/10 Obama's zealous civil rights enforcer gets busy 08/02/10 A battle between Left and Right --- inside the GOP 07/26/10 GOP spoiling for fight over Berwick appointment 07/20/10 How long will the public tolerate Afghan war? 07/12/10 NASA's Muslim outreach: Al Jazeera told first 07/02/10 Legal complaint against Gore is detailed, credible 06/28/10 Obama and Dems heading for electoral disaster 06/21/10 Who told Obama drilling is ‘absolutely safe’? 06/14/10 Billions for ‘green jobs,’ whatever they are 06/07/10 Sestak a no-go for any job. So what was the deal? 05/31/10 As economic worries worsen, White House puts on the glitz 05/25/10 GOP dilemma: Fight Kagan, or go along? 05/11/10 Enforcing nation's immigration laws would be a bargain 05/03/10 How Obama could lose Arizona immigration battle 04/27/10 What's behind the anti-Tea Party hate narrative? 04/20/10 As government expands, beware the post-office example 04/19/10 Who wins in 2010? Good luck reading tea leaves 04/12/10 GOP Obamacare strategy: Try repeal, then cut 04/05/10 Obamacare was mainly aimed at redistributing wealth 03/30/10 Message to Dems: People still don't like Obamacare 03/23/10 The coming consequences of Obamacare 03/16/10 Marco Rubio and the Republicans who love him 03/15/10 GOP hopes town halls take health care off table 03/08/10 Dems turn risky health vote into manhood contest 03/01/10 Why Obama defies the public on health care 02/22/10 South Carolina mulls 2012: Romney? Palin? Huck? 02/16/10 GOP winning war over Miranda rights for terrorists 02/09/10 Who are the 300 terrorists held in U.S. prisons? 02/02/10 Is Obama dissatisfied with being president? 01/19/10 The Republican dilemma: Good Michael or Bad Michael? 01/12/10 Now the lawmakers are figuring out what they didn't know 01/05/10 GOP deserves blame for Democratic excesses 12/29/09 Dems' dreams of a blue West begin to turn red 12/22/09 Why Dems push health care, even if it kills them 11/30/09 Dems' kamikaze mission: Health care by New Year's 11/23/09 Why it's a mistake to bring Gitmo prisoners here 11/16/09 Dems' slick fix: $210 billion of fiscal restraint 11/10/09 Obama can't be community organizer for the world 11/02/09 At key moment, Obama leaves health post unfilled 10/26/09 ‘Fierce urgency' for jobs, not health care’ 10/12/09 Facts hurt Jennings in youth sex controversy 10/05/09 Amid terror threat, Dems chip away at Patriot Act 09/27/09 In Afghanistan, let U.S. troops be warriors 09/21/09 Under fire, Democrats abandon ACORN in drove 09/14/09 Dems stifle Republican health care plans 09/08/09 For Dems, a serious Charlie Rangel problem 09/07/09 Obama's speech: Wrong setting for a sales job 09/01/09 What happened to the antiwar movement? 08/24/09 Why Dems may jam through health care plan 08/17/09 GOP thinks the unthinkable: Victory in 2010 08/10/09 The empty words of a journalist turned flack 08/03/09 Probe finds new clues in AmeriCorps IG scandal 07/27/09 Obamacare haunted by unkept promises of stimulus 07/20/09 Why the GOP failed the Sotomayor test 07/13/09 What the GOPers will ask Sotomayor 06/29/09 Serious questions remain for Mark Sanford 06/22/09 How GOPers can crack the AmeriCorps scandal 06/16/09 Worried about Sotomayor? Consider Andre Davis 06/08/09 Can Mitch Daniels save the GOP? 06/01/09 When the Dems derailed a Latino nominee 05/26/09 Why the GOP will defeat Obama on healthcare 05/19/09 Rosy report can't hide stimulus problems 05/12/09 The Reagan legacy is the man himself 05/05/09 Sen. Specter, meet your new friends 04/27/09 Ted Olson: ‘Torture' probes will never end 04/20/09 Who's Laughing at the ‘Axis of Evil’ today? 04/14/09 Congress needs Google to track stimulus money 04/06/09 Beyond AIG: A bill to let Big Government set your salary 03/30/09 On Spending and the Deficit, McCain Was Right 03/24/09 It's Obama's crisis now 03/17/09: Geithner-Obama economics: A joke that's not funny © 2009, NEA

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