Home
In this issue

July 2, 2009

Rabbi Abraham J. Twerski: The hallmark of a person

Abe Novick: Up, up, and aliya

July 1, 2009

Rabbi Avi Shafran: The Road Taken

The Kosher Gourmet by Marialisa Calta: Get into the holiday spirit with these Star-Spangled desserts

June 30, 2009

Rabbi Binyomin Ginsberg: What makes a great parent?

Caroline B. Glick: Ideologue-in-Chief

June 29, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Beware of 'Caveat Emptor'

Steven Emerson: ACLU pushing for more money for Hamas

June 26, 2009

Rabbi Yoni Posnick: Learn the secret to a healthy marriage from a scriptural villain

Caroline B. Glick: Barack Obama vs. International Law

June 25, 2009

Rabbi Shimon Apisdorf: The Absurd Power of Truth

Jordan "Gorf" Gorfinkle's strip: Everything's Relative

June 24, 2009

Rabbi Yonason Goldson: Advancement of technology is a wake-up call for humanity

The Kosher Gourmet by Andrea Weigl: Summer on a stick: Making frozen treats can be easy, creative and fun

June 23, 2009

Martin M. Bodek: 'On Surnames': And so, We Begin

Caroline B. Glick: The Obama Effect

June 22, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Working for a corrupt firm

N. Richard Greenfield : Where are American Jews?

June 19, 2009

Rabbi Abraham J. Twerski: Emotion v. intellect

Caroline B. Glick: Israel's rare opportunity

June 18, 2009

Jonathan Rosenblum: Sometimes it is more essential to define the nature of evil than good

Jordan "Gorf" Gorfinkle's strip: Everything's Relative

June 17, 2009

Rabbi Yonason Goldson: The Language of Confusion

The Kosher Gourmet by Linda Gassenheimer: Nothing pleases Dad more than a thick, juicy onion-smothered steak. Add home-Baked Potato Chips and …

June 16, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Career v. Careersism

Caroline B. Glick: Obama's losing streak and Israel

Richard Z. Chesnoff: ‘Palestinians’: Never Missing an Opportunity …

June 15, 2009

Israeli Prime Minister Binyamin Netanyahu: How Judea and Samaria can become 'Palestine'

Daniel Pipes: Where Netanyahu's speech failed

June 12, 2009

Rabbi Abraham J. Twerski: Some big thoughts about not acting so big

Caroline B. Glick: Obama's High Commissioner

June 11, 2009

Victor Davis Hanson: Our historically challenged President

Mitch Albom: Beware the True Believers

Lewis Grossberger: What we learn from the new Hitler photos

June 10, 2009

Mort Zuckerman: What Obama and his advisors won't -- or refuse to -- grasp about Israel and the Muslim world

The Kosher Gourmet by Steve Petusevsky Lotsa pasta: Tips, techniques and (amazing) taste

June 9, 2009

Anne Bayefsky: Obama's stunning offense to Israel and the Jewish people

Frank J. Gaffney, Jr.: America's first Muslim president?

June 8, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Merchant must take responsibility for careless shopper?

Mark Steyn: A superpower that feeds on mediocrity cannot survive for long on leftovers from the past

Richard Z. Chesnoff: How do you say 'kumbaya' in Arabic?

June 5, 2009

Rabbi Abraham J. Twerski: In quest of spirituality

Caroline B. Glick: Obama's Arabian dreams

Charles Krauthammer: The Settlements Myth

June 4, 2009

Paul Greenberg: The War Comes to Little Rock

The Kosher Gourmet by Judy Hevrdejs: Splash it on! Tap your inner jazz musician and improvise when stirring up a vinaigrette

June 3, 2009

The Jewish Ethicist by Rabbi Dr. Asher Meir: Q. Should terrible teacher be exposed?

Jonathan Rosenblum: The Israel Lobby: Missing in Action

June 2, 2009

Dennis Prager: The Speech President Obama Won't Dare Give in Egypt

Frank J. Gaffney, Jr.: Pressure on Israel raises war risk

Oct. 29, 2003
Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review Oct. 18, 2006 /26 Tishrei, 5767

Op-eds now more central in war than bullets

By Daniel Pipes



Printer Friendly Version

Email this article


http://www.JewishWorldReview.com | Soldiers, sailors, and airmen once determined the outcome of warfare, but no longer. Today, television producers, columnists, preachers, and politicians have the pivotal role in deciding how well the West fights. This shift has deep implications.


In a conventional conflict like World War II, fighting had two premises so basic, they went nearly unnoticed.


The first: Conventional armed forces engage in an all-out fight for victory. The opposing sides deploy serried ranks of soldiers, lines of tanks, fleets of ships, and squadrons of aircraft. Millions of youth go to war as civilians endure privations. Strategy and intelligence matter, but the size of one's population, economy, and arsenal count even more. An observer can assess the progress of war by keeping tabs of such objective factors as steel output, oil stocks, ship construction, and control of land.


Second assumption: Each side's population loyally backs its national leadership. To be sure, traitors and dissidents need to be rooted out, but a wide consensus backs the rulers. This was especially noteworthy in the Soviet Union, where even Stalin's demented mass-murdering did not stop the population from giving its all for "Mother Russia."


Both aspects of this paradigm are now defunct in the West.


First, battling all-out for victory against conventional enemy forces has nearly disappeared, replaced by the more indirect challenge of guerrilla operations, insurgencies, intifadas, and terrorism. This new pattern applied to the French in Algeria, Americans in Vietnam, and Soviets in Afghanistan. It currently holds for Israelis versus Palestinians, coalition forces in Iraq, and in the war on terror.


This change means that what the U.S. military calls "bean counting" — counting soldiers and weapons — is now nearly immaterial, as are diagnoses of the economy or control of territory. Lopsided wars resemble police operations more than combat in earlier eras. As in crime-fighting, the side enjoying a vast superiority in power operates under a dense array of constraints, while the weaker party freely breaks any law and taboo in its ruthless pursuit of power.


Second, the solidarity and consensus of old have unraveled. This process has been underway for just over a century now (starting with the British side of the Boer War in 1899-1902). As I wrote in 2005: "The notion of loyalty has fundamentally changed. Traditionally, a person was assumed faithful to his natal community. A Spaniard or Swede was loyal to his monarch, a Frenchman to his republic, an American to his constitution. That assumption is now obsolete, replaced by a loyalty to one's political community — socialism, liberalism, conservatism, or Islamism, to name some options. Geographical and social ties matter much less than of old."


With loyalties now in play, wars are decided more on the Op Ed pages and less on the battlefield. Good arguments, eloquent rhetoric, subtle spin-doctoring, and strong poll numbers count more than taking a hill or crossing a river. Solidarity, morale, loyalty, and understanding are the new steel, rubber, oil, and ammunition. Opinion leaders are the new flag and general officers. Therefore, as I wrote in August, Western governments "need to see public relations as part of their strategy."


Even in a case like the Iranian regime's acquisition of atomic weaponry, Western public opinion is the key, not its arsenal. If united, Europeans and Americans will likely dissuade Iranians from going ahead with nuclear weapons. If disunited, Iranians will be emboldened to plunge ahead.


What Carl von Clausewitz called war's "center of gravity" has shifted from force of arms to the hearts and minds of citizens. Do Iranians accept the consequences of nuclear weapons? Do Iraqis welcome coalition troops as liberators? Do Palestinians willingly sacrifice their lives in suicide bombings? Do Europeans and Canadians want a credible military force? Do Americans see Islamism presenting a lethal danger?


Non-Western strategists recognize the primacy of politics and focus on it. A string of triumphs — Algeria in 1962, Vietnam in 1975, and Afghanistan in 1989 — all relied on eroding political will. Al-Qaeda's number two, Ayman al-Zawahiri, codified this idea in a letter in July 2005, observing that more than half of the Islamists' battle "is taking place in the battlefield of the media."


The West is fortunate to predominate in the military and economic arenas, but these no longer suffice. Along with its enemies, it needs to give due attention to the public relations of war.

Every weekday JewishWorldReview.com publishes what many in Washington and in the media consider "must reading." Sign up for the daily JWR update. It's free. Just click here.


PIPES' LATEST
"Miniatures: Views of Islamic and Middle Eastern Politics"  

He's been so far ahead of the curve on radical Islam that it's scary. You read his columns here regularly, see what he can do with a lot more than 750 words! Sales help fund JWR.

Comment by clicking here.

JWR contributor Daniel Pipes is director of the Middle East Forum.

© 2006, Daniel Pipes