In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Oct. 4, 2006 / 12 Tishrei, 5767

You have an idea; now what?

By Marty Nemko

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http://www.JewishWorldReview.com | You have a cool idea. Unfortunately, you aren't a CEO; you don't have an M.B.A. from Harvard or a penny from a venture capital firm. You're just a peon. Your only shot is to try to pitch your idea to your company's pooh-bahs.

Here's how to do it.

First, you must conquer fear. Too often, the workplace brainwashes all but its leaders into being good worker bees, cranking out their little tasks while keeping their mouths shut. Leadership usually thinks, "After all, if everyone was proposing this idea and that idea, no one would get the work done. Besides, then, what would they need me for?"

And so, with little experience in promulgating your ideas, it's easy to be scared: "What if my boss thinks it's stupid?" Fact is, done right, there's everything to gain and nothing to lose by presenting your idea. As long as you've pretested it, taken care of the politics, and presented it well, your employers will be impressed with your leadership potential even if they don't adopt your idea. And you will have had a fun adventure. Here's how to maximize the chances of a great result.


  • Write out your idea in one page or less, perhaps in as little as a single phrase. When in doubt, err on the side of making your idea too big. As Goethe said, "Dream no small dreams, because they have no power to move people's hearts."

  • List your idea's strengths and weaknesses, opportunities for its application, and threats to its success.

  • Write a step-by-step implementation plan for your idea, as a list or a flowchart. Allow for contingencies: If Problem A happens, we'll do X. If Problem B happens, we'll do Y.

  • Imagine you're the CEO of a company and someone is presenting that plan to you. What tough questions would you ask before giving the green light? Change your plan as a result.

  • Show your plan to one or more trusted people, ideally including at least one respected employee within your organization-if possible, your boss. Change your plan as a result. If the respected employee likes your plan, ask if he'll attend the meeting at which you present it, maybe even introducing you.

  • Often, a new idea implies criticism of one or more people associated with the status quo. If so, you could bring them on board or get a powerful person to advocate for your plan with you. Do that behind the scenes, before you make your public presentation.

  • Create a simple handout or PowerPoint that you'll use in your presentation.

  • Write scripted answers for any tough questions you're likely to be asked. Practice paraphrasing your answers.

  • If you haven't already, tell your boss that you'd like 10 or 15 minutes to present an idea to him and/or to a meeting's attendees.

  • I know this sounds touchy-feely, but it's been working for my clients. Starting a few days before your presentation, say aloud an affirmation such as "I'm going to knock their socks off" 10 times, three times a day. Say it with expression. Really feel it. I hypothesize that works because the repetition actually rewires your brain. Old messages such as "I'm dumb" are literally replaced by "I'm going to knock their socks off." It may or may not work, but you have nothing to lose by trying it.


  • Imagine you're a movie actor playing the role of a CEO presenting a bold new idea to staff. In your presentation, be that person: confident posture as you stride into the room crisply distributing your handout, a calm, measured tone during your presentation, a confident request for and concise answers to questions.

  • Present your idea as a PAB story: the problem that currently exists, the approach you're going to take to solve it, and the benefits likely to accrue. Ideally, make your PAB story human: the story of a person whose life will be improved by your idea. Then explain how your protagonist is just one of many people who will benefit.

  • Keep your presentation crisp. In most cases, two to four minutes is long enough. You can present additional information in response to questions. So, after your PAB story, confidently say, "That's the basic idea. Any questions I can answer?"

  • If you have an idea you're excited about, follow the above plan and pitch it. At minimum, you'll increase your perceived value in your employer's eyes, and you'll most likely make a difference to your organization and indirectly to the world. What could be better?

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400+ of Dr. Nemko's published writings are on www.martynemko.com. Comment by clicking here.


© 2006, Dr. Marty Nemko