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April 21, 2014

Andrew Silow-Carroll: Passoverkill? Suggestions to make next year's seders even more culturally sensitive

Sara Israelsen Hartley: Seeking the Divine: An ancient connection in a new context

Christine M. Flowers: Priest's execution in Syria should be call to action

Courtnie Erickson: How to help kids accept the poor decisions of others

Lizette Borreli: A Glass Of Milk A Day Keeps Knee Arthritis At Bay

Lizette Borreli: 5 Health Conditions Your Breath Knows Before You Do

The Kosher Gourmet by Betty Rosbottom Coconut Walnut Bars' golden brown morsels are a beautifully balanced delectable delight

April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review August 7, 2014 / 11 Menachem-Av, 5774

Selling to 'Minimalists' Is Surprisingly Easy

By Froma Harrop



http://www.JewishWorldReview.com | It matters not whether you are sizing up, sizing down or sizing sideways. Merchants have products to help you on your way to the life you think you want.

Before L. Frank Baum published his first Wizard of Oz book in 1900, he helped create the modern consumer society by totally redesigning store windows in Chicago. Gone were the storefront piles of everything in the shop. In their place, Baum fashioned theatrical scenes using mechanical butterflies, incandescent globes and the simple presentation of select items — all to build a mood, a desire for the whole fantastical "lifestyle" package.

Baum said with stark candor that his art would "arouse in the observer the cupidity and longing to possess the goods."

Minimalism is a movement dedicated to paring things down to their most basic elements. It appeals especially to hipsters forced by high urban rents to concentrate their lives in small spaces. But as Baum demonstrated, the clearing of clutter does not preclude buying more stuff. On the contrary.

The magic trick continues. For example, the fashion company Cuyana's website beckons visitors, "Join us on our mission to live a life filled with fewer, better things." Preaching the gospel of "intentional buying" set in beautiful nature imagery, the site exhorts all who enter "to live a life of inspired simplicity."

One way to get there is to own Cuyana's versatile baby alpaca cape or its clean leather tote — "the embodiment of elegant functionality." I intentionally bought the tote. I told you, these guys are good.

A time-honored way to encourage those who don't want more stuff to buy more stuff is to frame the purchase as a replacement rather than an addition. It's about going for "quality," and doesn't quality pair well with frugality?

Dwell magazine's cover story on small homes features tiny homes lined with marble wall tiles and furnished with customized Murphy beds, Eames storage units and the best in new technology. I'm not being negative here. Some of these visions are very appealing. In fact, me want. Just noting that an awful lot of consumption can go into small spaces.

As for living large, the minimalist aesthetic can coexist — though not always easily or without comic effect. Case in point is The Wall Street Journal's Mansion section, in which office-park-sized homes try to make an architectural connection with historic housing styles rooted in simpler living.

One is a luxury "log home" in Colorado trying to find commonality with the homely pioneer cabin. The property includes a replica Old West town. Price: $23 million.

A contemporary $11 million house in Connecticut — eight bathrooms — supposedly has a "feng shui" thing going. Feng shui is the ancient Chinese practice of arranging a home to encourage a positive flow of energy. It treats the house as a whole being.

It would seem hard to monitor the energy coursing through 10,000 square feet. But the house, we are told, "employs feng shui principles" involving the "inside-outside" design — the outside including a greenhouse, fountains, a lily pond and a shared lake.

If you say so.

Older folks now downsizing from their gracious suburban homes to condos are stunned to learn that their children have no interest in family heirlooms — including antiques that cost thousands years ago, the Journal reports. The children want new modern pieces from places like Ikea and Target.

The new mass-imported furniture may be cheap, but the antiques were, after all, free and the craftsmanship incomparably superior. The furnishings industry calls these unwanted wood-finished pieces "brown furniture."

The wizard of modern merchandising, L. Frank Baum, wherever he is, must be greatly amused.

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