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April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review

Social media and small business legal guide

By Steve Alexander






JewishWorldReview.com | (MCT) Anyone who uses social media has heard stories of the pitfalls — you could be stalked, potential employers could snoop into your past, oversharing could lead to identity theft. But the state of Minnesota believes there's still one group that needs to be warned: small businesses.

In "A Legal Guide to the Use of Social Media in the Workplace," published by the Minnesota Department of Employment and Economic Development, Minneapolis attorney Michael Cohen argues that a company's reputation, trade secrets and legal liability hinge on understanding the rapidly changing rules of using social media.

A free copy of the guide can be read on the website of Cohen's law firm at tinyurl.com/kk58alk. Or it can be ordered in print or on CD at the department's website, tinyurl.com/y9tuj6d. Cohen explains why you should read it:

Question: Why write a legal booklet about social media now?

Answer: Every day I read about another legal case that deals with social media and privacy issues. The problem is that there is no one law that applies to social media. It's a combination of federal and state laws, plus the "terms of use" that are posted on websites and social media platforms. So I think people are looking for guidance.

Q: What advice do you have for companies that want to use social media to screen job applicants?

A: You have to be careful how you use it. You can't ask a job applicant about his or her family situation, place of residence, religion or sexual orientation. So if you come across that information on social media and rely on it for hiring, it's problematic. Don't have your human resources person do the social media review; have someone else do the review and only pull out the information that is acceptable.

Q: Do employees have the right to talk about their employer using social media?

A: The National Labor Relations Board has said that company social media policies go too far when they say employees cannot post materials online that disparage the business. Employees have the right to discuss workplace conditions, and you can't fire people for doing that online.

Q: But what if employees use company-branded social media, such as Twitter posts, to say things that are unacceptable?

A: Companies need to understand what their employees are doing with social media for the business. A lot of companies use social media for marketing, and if that's the case the company needs to have a policy about how it's going to be used. If employees are using company social media to say disparaging things, the company may be liable for it under the principle of "vicarious liability." If, on the other hand, employees use social media outside of work, that might not be a concern.

Q: Are there any precautions a company should take when it comes to social media?

A: There is one very inexpensive step that businesses can take if they have a dynamic and interactive website. Under the federal Digital Millennium Copyright Act, a business can put a "notice and takedown provision" on its website.

Legally, this says that the company is a passive conduit of information flowing through the website, and is not in the business of monitoring all the content that comes through the site. It says that if anyone viewing the website sees content that infringes on copyrights or trademarks, or is defamatory, they can submit a notice to the company, which will then either respond or remove the material from the website. But the company must designate who at the business will receive the complaints and notify the U.S. Copyright Office, which lists these "designated agents" on its website.

Q: If an employee uses a personal account on Twitter, LinkedIn or Facebook to promote the company, who owns that account if the employee leaves?

A: Companies should make sure that social media accounts are in the name of the business, so it will be clear who owns that account. If you let one of your employees establish an individual Twitter account and acquire followers, then those followers belong to the employee if he or she leaves your company.

Q: What if a company collects personal information from customers through social media, then wants to sell that information to others?

A: Any company may share customer information with third parties that want to market to those customers. But the company needs to be up front with its customers and disclose in advance how it will use their information. If a company doesn't include that information in its social media "terms of use," then sharing information would be considered a deceptive trade practice.

Q: How vigilant should companies be about protecting their copyrights and trademarks from misuse in social media?

A: Policing the use of your trademarks online is important, because if you allow trademark infringement to take place you can lose your trademark. But companies need to use common sense. For example, do you want to go after the single mom that has a toddler dancing to a copyrighted Prince song on YouTube? There needs to be a commercial reason to pursue claims.

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Previously:



A good drive can help transfer data between computers; more
Brokering a truce between McAfee, Malwarebytes; no need to subject yourself to Windows 8
Problem with my wireless PC mouse; Skype less of a threat than it seems
When pop-up ads go wild, it may be a virus
IPhone quirks can be costly for your contact list; more on alternatives to having a wired telephone line
Options for ditching your phone line
Why Wi-Fi is speedier than Internet
Watching TV via Internet, Wi-Fi and dish
Blocked eventhough not a spammer; Documents icon disappeared from Windows Vista PC Desktop; more
How to get info removed from Google
Which TV system for digital age?
The mystery of the disappearing email; reader didn't follow directions
Readers react to discount phone furor
Turning back your PC's clock from Windows 8 to Windows 7; de-hijacking your browser
T-Mobile customer was counting on discounted phone
Making files play nice with Media Player; Syncing online and local Outlook
Cellphone won't stream live sports anymore; Hotmail v. Outlook
Getting video calling to work on Facebook; Adobe Digital Editions e-reader
Wilderness Internet is costly, slow; Windows Vista Service Pack 2 problems
She can't send e-mail but still receives it; laptop loses wifi connection when asleep
Push to talk aboard ship; retrieve deleted text messages from an iPhone, when on and off
Using email to send iPad text messages; photo recovery program for camera card that has become corrupt
How to avoid getting more spam e-mail
How to solve PC problems from afar; import old e-mails into the Thunderbird e-mail program
Apple iPad ready to travel
How to add software to a diskless PC
Connecting a new PC to an older printer



© 2013,Star Tribune (Minneapolis) Distributed by MCT Information Services

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