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April 21, 2014

Andrew Silow-Carroll: Passoverkill? Suggestions to make next year's seders even more culturally sensitive

Sara Israelsen Hartley: Seeking the Divine: An ancient connection in a new context

Christine M. Flowers: Priest's execution in Syria should be call to action

Courtnie Erickson: How to help kids accept the poor decisions of others

Lizette Borreli: A Glass Of Milk A Day Keeps Knee Arthritis At Bay

Lizette Borreli: 5 Health Conditions Your Breath Knows Before You Do

The Kosher Gourmet by Betty Rosbottom Coconut Walnut Bars' golden brown morsels are a beautifully balanced delectable delight

April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review August 12, 2011 / 12 Menachem-Av, 5771

MacBook Air literally flies out of store, and with good reason

By Mark Kellner



http://www.JewishWorldReview.com | A chance visit to the Apple, Inc., retail store in Columbia, Maryland, last Sunday revealed some interesting behavior: many customers - three or five that I could see during my time there - were walking out with the firm's recently relaunched MacBook Air, a portable computer whose price starts at $999.

A friendly staffer there, unnamed because this was an informal chat, confirmed my suspicion, that this new portable was moving quite nicely. Some of this was back-to-school buying (and no sales tax holiday in Maryland that day!), but much was just, well, buying. Such sales may well be part of the reason Apple briefly surpassed Exxon Mobile as the country's most valuable company in Tuesday's trading, as media reports indicated.

I digress. The MacBook Air is the main thing here, and a more agreeable portable may be very difficult to find. It's not "perfect," however that word may be defined, and it's not for everyone. But as alluded to last week in this space, Apple's orientation is to build a product for a wide swath of the buying public, and in this particular product, they have spectacularly succeeded.

Here's why: the MacBook Air, of which I tested a 13.3-inch display model with an 1.7 GHz Intel Core i5 processor, 4 Gbytes of RAM and a 128 Gbyte "flash" (or solid-state memory) drive, still came in at 2.96 pounds. It's so light you could forget it's there. The smaller model, with an 11.8-inch display, weighs all of 2.38 pounds, Apple says, though I would not necessarily recommend that model for reasons to be explained. Standard on all models is a backlit keyboard, Mac OS X "Lion," and a "Thunderbolt" connecting port for fast data transfers and peripheral support, including a new monitor I'd love to try.

This puts the MacBook Air in the same bantam-weight class as many "netbooks," but with far more in the way of features, capabilities and just plain style. With a height of 0.68-inches at its tallest, and 0.11 inches at its narrowest, the MacBook Air stands out, much as the original did.

Such small size means some compromises, which some may view as too many. Want an optical (i.e., CD- or DVD-ROM) drive? Fuhgeddaboutit, as they say in parts of Brooklyn. Care for an Ethernet port? Prepare to sacrifice one of the only two USB posts on the device for connecting via an adapter. Want more storage than 256 GB of flash memory? Not onboard the computer, fella.

These may be strictures too tight for some, such as folks needing to work with optical media in the field, or worrying about losing that network "dongle" while traveling. If you really need 500 Gbytes of disc space, or even 1 Terabyte's worth, the MacBook Air isn't for you, at least not now.

For the rest of us - and that "remnant" is a big honking swath of the populace - getting the 13.3-inch model with, say, 256 Gbytes of storage, a $1,599 proposition, might make a lot of sense. One key feature on the larger MacBook Air model is an SD card slot, useful for shifting digital photos onto the machine for editing and sharing. The larger disc space should accommodate many needs, and the larger display is easy on the eyes without creating a machine too large to easily carry.

Performance? It's amazing - there's just no other word. You're up and running in an instant: it was literally 15 seconds from pressing the start button to the time my "desktop" appeared, versus two minutes and five seconds for my 2010 MacBook Pro. Saving documents is done in the blink of an eye; recalling files is equally fast.

Moreover, Apple's recent launch of its App Store for Mac OS-based applications is another important feature. Whether it's Apple's own applications or, one can hope, "standard" applications such as Microsoft Office 2011 for Mac (not available there now), once you buy an app, it's recorded as "yours" forever. If something is damaged, a quick reconnection with your account information brings it back. A memo to Microsoft and every other major apps maker: get on board, guys, and quickly.

Tablet computing is great, and you can approach many of the MacBook Air's features - but certainly not all - with an Apple iPad, a keyboard/cover and some other accessories. For those who need real, on-the-go computing power, from "C-level" executives down to the rest of us, there's no finer, more instantaneous or more elegant solution on the market today. All of which explains why that store in Columbia isn't likely to get less crowded any time soon.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor Mark Kellner has reported on technology for industry newspapers and magazines since 1983, and has been the computer columnist for The Washington Times since 1991.Comment by clicking here.

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© 2011, News World Communications, Inc. Reprinted with permission of The Washington Times. Visit the paper at http://www.washingtontimes.com

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