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Oct. 29, 2003
Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review July 20, 2005 / 13 Tammuz, 5765

The only court that matters is the food court

By Froma Harrop


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http://www.JewishWorldReview.com | Exhibit A is the Monster Thickburger. Weighing in at 1,420 calories, Hardee's Shih Tzu-sized burger has the food police on high alert. Groups like the Center for Science in the Public Interest contend that products like the Thickburger are making Americans obese. And they are looking for ways to sue the fast-food chains and cookie conglomerates that make them.

As a dieting dame, I immediately see the flaw in this thinking. It is this: I could eat a Monster Thickburger every day and lose weight — if that were all I ever ate. Dieting dames (the old newspaperman Damon Runyon thought up the name) know that one can sin in moderation. An eating regimen based on low-fat protein and vegetation can have some trans fats at the tippy top of the pyramid and still be healthy. In other words, a bag of Cheez Doodles now and then won't kill anyone.

The dames fully appreciate that most of American youth does not worry as they do about calories and balanced meals. Come noon, the ninth-grader downs a Burger King Double Whopper (970 calories) the way the ladies eat their tuna sandwich on whole wheat (under 300). Both will call it lunch.

If the ninth-grader gets fat, is that society's problem, as the Center for Science in the Public Interest would have it? Good question. We all know that obesity is growing among young Americans. We know it causes health problems.

The sticking point, however, is who to blame? A Dairy Queen Blizzard is an inanimate object. It doesn't hit an American child over the head and enter his body, "X-Files" style. Nor does DQ sell it as diet food. The Dairy Queen website informs us that the Large Oreo Cookies Blizzard contains 1,010 calories and 37 grams of fat. There are no secrets here.

Parents should oversee their children's food consumption. Their responsibility does not end because Taco Bell is putting the food on the plate. They should know where the kid is dining and what he's buying. If their children won't obey orders to stay away from fatty menus, parents can still exercise their power of the purse. Translation: No money for fast food. And there is no law barring parents from serving healthy meals at home.

Perhaps the dames are cranky from being hungry much of the time. This is how they feel. But while they blame parents rather than Wendy's for rising childhood obesity, they abhor the Big Food lobbyists who insist that being fat isn't a health problem. The Center for Consumer Freedom is the least lovable. The center maintains that the right to eat junk food is one of our most cherished freedoms.

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Okay, if they must. But when the Center for Consumer Freedom moves from defending junk food to defending junk science, it wins our contempt. Director Rick Berman loves to misread studies. He jumped on a study in the Journal of the American Medical Association and announced that being fat isn't bad for one's health. The study didn't say this, but merely that the number of excess U.S. deaths from obesity had been overstated. Furthermore, the study did not go into diabetes, arthritis and other diseases linked to obesity.

The Center for Consumer Freedom's campaign to undermine the authority of health experts is obnoxious. Some Big Food companies, like PepsiCo and Kraft Foods, don't want to be associated with it and have refused to join up. Berman accuses these companies of "appeasement."

The companies may also feel that they don't need Berman's protection. The talk shows are full of segments about Big Food's becoming the "new tobacco" — that is, a target for lawsuits. The truth is, there have been only a few lawsuits against fast-food joints, and they've gone nowhere. Unless lawyers can prove that Mars Bars are addictive or that McDonald's lied about the calories in its Steak & Egg Cheese Bagel (there are 700), they don't have much of a case.

The only court that matters is the food court. And there, consumers ultimately rule. For responsible parents and dieters everywhere, the Monster Thickburger is only a problem when that's all there is. Give people a choice, and then let them choose.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.


Froma Harrop is a columnist for The Providence Journal. Comment by clicking here.

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