In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review June 19, 2014 / 21 Sivan, 5774

The Washington Redskins: Last of the Mohicans or a Hail Mary away from Victory?

By Scott Pinsker

http://www.JewishWorldReview.com | Pardon the irresistible irony, but Washington Redskins owner Daniel Snyder must be feeling like General Custer these days.

To his rapidly-growing cast of critics, the name and "brand" of his beloved NFL franchise is a horrible racial slur, something akin to the "N" word for African Americans — and today, the US Patent and Trademark Office agreed, stripping the Redskins of federal trademark protection. The Washington "R" words are getting scalped by P.C. forces — and Snyder is outnumbered, outmatched and quickly running out of options.

But he still has one Hail Mary left in his playbook that would preserve the "Washington Redskins" brand and completely alter the trajectory of public opinion. (I'll explain in a bit.) But first, the history:

The Boston Braves changed its name to the Boston Redskins in 1933; the franchise moved to the nation's capital four years later. Then-owner George Preston Marshall claimed he changed the name to honor the team's head coach, Lone Star Dietz, a Sioux Indian.

(Interestingly, Lone Star's actual ethnicity remains hotly disputed: Dietz insisted he was an Indian until his dying day, taught at a well-known Indian college and married famous Indian artist Angel De Cora. But it's also true that he pled "no contest" in 1919 for fraudulently registering as a "Non-Citizen Indian" in the draft and spent 30 days in jail. Adding to the mystery, Lone Star's mother testified in court that her "real" baby was stillborn, and Lone Star was the offspring of her husband and an Indian mistress.)

Regardless of his true DNA, Dietz was widely accepted as a Native American, and as anachronistic as it is today, there once was a time when "redskins" was simply a way to refer to Native American people; it wasn't implicitly positive or negative. Native Americans even referred to other Native Americans as "redskins," and this is a matter of public record, dating back to the transcribed conversations between President James Madison and Chief No Ears of the Little Osages.

It was a different time with different cultural norms. Captain Hook used the word in the G-rated Walt Disney classic Peter Pan in 1953, and the natives explained their cultural differences with the song and dance number, "What Makes the Red Man Red?"

It's unacceptable in 2014 to refer to people by skin color — and for good reason. But this is a new phenomenon in American sports history: From the Fighting Irish of Notre Dame to the Fighting Sioux of the University of North Dakota, overt references to ethnicity didn't always carry the social stigma that it does today. In fact, the opposite was true: It was freely understood that the intent was to lionize — not disparage. The Viking people did many things and had many qualities, but when Minnesota's NFL franchise self-identified with the Vikings, they sought to celebrate their more-positive traits, such as bravery, skill and courage (as opposed to all that unpleasant raping and pillaging, I would imagine).

Not every anachronism is a slur. Today, only a bigot would refer to an African American as a Negro or as a colored person, but this doesn't make the United Negro College Fund or the National Association for the Advancement of Colored People bigoted organizations. With apologies to Freud, sometimes an anachronism is just an anachronism.

Ethnic distinctions were once loudly trumpeted in team and individual sports: "The Brown Bomber" Joe Louis, "The Little Hebrew" Abe Attell, "The Italian Superman" Bruno Sammartino, Kid Chocolate — as well as countless examples of Native American names and imagery. Over time, successful teams develop a "brand identity" that evolves separately from their original inspiration. Irrespective the bleak fate of Pittsburgh's steel industry, for example (no steel mills left in the city), the "Pittsburgh Steelers" brand identity has come to mean something different than actual steelwork. (And to the people of Pittsburgh, the Steel Curtain has nothing to do with Churchill or the Cold War.)

Which brings us to the Redskins.

Daniel Snyder is getting trounced in the war of public opinion for three reasons:

1. We're living in a more racially-sensitive era

2. For younger generations, the "Washington Redskins" brand has not differentiated itself from the "redskins" racial slur

3. We assume the team's name offends Native Americans

Snyder can't do anything about #1. For #2, he must assume a leadership role in Native American charities and causes ASAP. He would also be wise to develop multimedia materials that mythologizes the "Washington Redskins" special relationship with Native Americans, which is something NFL Films is quite capable of: The same people who turned an old outdoor stadium in Wisconsin to "the legendary frozen tundra of Lambeau Field!" are adept at mythologizing just about anything.

And this takes us to #3:

There are 32 teams in the NFL. That means there are 32 different ways to divide the NFL's fan-base. I'll bet that if you commissioned a national opinion poll, you would find that more Native Americans are fans of the Washington Redskins than any other NFL team. The Redskins might not capture a majority of the total vote, but I'll bet they'd win a comfortable plurality. Perhaps by a wider margin than their critics would like to admit; anecdotal evidence points to an awful lot of Redskins caps, hats and decals on Indian reservations.

So commission the poll. Make it scientifically airtight. Publicize the results.

Daniel Snyder should then declare to the heavens: "Like a thief in the night, outside P.C. forces are trying to rob the Native American people of their favorite team. Once again, narrow-minded outsiders have decided that they know what's best for Native Americans. Their arrogance is outrageous! Let me be clear: Redskins Nation will never surrender its heritage to outsiders — because anything less would be a slap in the face of the peoples, tribes and cultures we've so proudly represented for over 80 years. Now and forever, HAIL TO THE REDSKINS!"

Would it change public sentiment? Well, a Hail Mary isn't a high-completion play…

Better hope for replacement refs.

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Scott Pinsker is a marketing and publicity expert who specializes in brand-development for celebrities, entertainment properties and corporate conglomerates. He lives in Tampa Bay, Florida.

© 2014, Scott Pinsker.