Nov, 19, 2008 The Jewish Ethicist by Rabbi Dr. Asher Meir : Spread the wealth? Jewish tradition and income equality Elliot B. Gertel: 'Mad Men': Tackling prejudices or reinforcing them? Nov, 18, 2008 Dr. Debby Schwarz Hirschhorn: The End of the Age of Reason Jonathan Tobin: Does Barack + Bibi = Disaster? Nov, 17, 2008 Rabbi Yonason Goldson: The End of the Age of Reason Diana West: Gulling Americans into making terror legit? Nov, 14, 2008 Rabbi A. Henach Leibowitz: The Power of Spiritual Inertia Caroline B. Glick: The perils ahead Nov, 13, 2008 Stratfor Intelligence Briefing: How Bush and Obama together could change the Middle East dynamic The Kosher Gourmet by JeanMarie Brownson: Sweet and savory, crispy and meltingly tender bestilla Nov, 12, 2008 The Jewish Ethicist by Rabbi Dr. Asher Meir : Tyrannical Co-Workers Michael Doyle: High Court to consider today donated monuments that may have religious messages in public parks Nov, 11, 2008 Frank J. Gaffney, Jr.: Will Obama stop government officials considering institutionalizing financial jihad? Jonathan Tobin: They Will Decide Their Own Fate Nov, 10, 2008 Rabbi Avi Shafran: $8 billion, modern-day Tower of Babel being built? Barry Rubin: A letter to the president-elect from a Middle East realist Nov, 7, 2008 Rabbi Francis Nataf: Of Children and Immortality Caroline B. Glick: Livni's Obama strategy Nov, 6, 2008 Rabbi Yonason Goldson: How I tricked a classroom of apathetic students into grasping the fallacy of moral relativism The Kosher Gourmet By Gina Kim: Tips for making the perfect soup --- includes recipes Nov, 5, 2008 The Jewish Ethicist By Rabbi Dr. Asher Meir: Destitute Debtors Bruce Weinstein: 'Religulos': Bad title,even worse movie Nov, 4, 2008 Frank J. Gaffney, Jr.: Treasury Dept. submits to Shariah law Frida Ghitis: A surprise for Obama in the Middle East Nov, 3, 2008 Jonathan Rosenblum: Who says Jews are Smart? Jonathan Tobin: Was He Wrong About Everything? Oct. 31, 2008 Rabbi A. Henach Leibowitz: Our Immutable Noble Essence Caroline B. Glick: Running against Bush Oct. 30, 2008 Jonathan Rosenblum: The End of the Special Relationship? Steve Lipman: 'Kid Kosher' Gets A Title Shot Oct. 29, 2008 Binyamin L. Jolkovsky: GET US THE TAPE THE L.A. TIMES REFUSES TO RELEASE, AND WE'LL GIVE YOU CASH! Dr. Ari Korenblit: Making The Write Choice for President Oct. 28, 2008 Mona Charen: Denial runs through American Jewry Frank J. Gaffney, Jr.: Sell-off to capitalism or sell-out to Islam? Oct. 27, 2008 The Jewish Ethicist by Rabbi Dr. Asher Meir: Are tax deductions for charitable donations moral? Jonathan Mark: The Mystery Of The Arab-American Vote Oct. 24, 2008 'Why aren't all religious people vegetarians?': Response by Miriam Kosman Caroline B. Glick: Testing Obama's mettle Oct. 23, 2008 Daniel Pipes: Obama Would Fail Security Clearance The Kosher Gourmet by Linda Gassenheimer: A fast chicken dish with an Asian accent Oct. 20, 2008 Gary Rosenblatt: Still One Torah Jonathan Tobin: Government 'Gifts' Are Not Free Oct. 17, 2008 Jonathan Rosenblum: Sukkos and the Great Meltdown Caroline B. Glick: The disappearance of law Oct. 16, 2008 The Jewish Ethicist by Rabbi Dr. Asher Meir: Copying DVDs: RIP OR RIPOFF? Cal Thomas: Blaming the Jews (again) March 22, 2007 J-Rhythms with Avraham Rosenblum: JWR's cutting-edge music program showcasing performers -- singers, song writers, musicians, and bands -- who learn and live the Torah lifestyle (OUR NEWEST IGODCAST !) Oct. 29, 2003 Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review June 24, 2008 / 21 Sivan 5768 Getting the brand back together By Malcolm Fleschner http://www.JewishWorldReview.com | When my old college roommate sent me an email directing me to a recent article in the New York Times, I was instantly suspicious, concerned that this was just his latest not-so-subtle attempt to remind me of how badly I'd mistreated him back in school. How else to explain earlier news stories he suggested I might be "interested in" featuring headlines like, "20 Years Later, College Roommate Repays Debt," "Long-time Friend Admits To 'Borrowing,' Totaling Car" and "Using Another's 'Clean' Urine to Pass Drug Test Now Classified as Felony?" Thankfully, after clicking through I discovered that this time the forwarded article had nothing to do with my alleged past misdeeds that there's no hard evidence to prove I was even involved in. In fact, the story titled "Can a Dead Brand Live Again?" dealt with ways modern marketers are trying to revive discontinued products that, while no longer commercially available, still retain brand awareness among consumers. One example might be the 1980s-era shampoo "Gee Your Hair Smells Terrific." The last bottle of this product left store shelves years ago, but many of us still remember it. Why? Most likely because "Gee, Your Hair Smells Terrific" was by far the best-known consumer product with a name that also doubled as a weirdly inappropriate remark one might make to the product's user. Other, less successful consumer items in this category included the ill-fated "Where Did The Yellow Stains On Your Teeth Go?" toothpaste and "Your House Doesn't Stink Like An Old Lady Anymore, Great-Aunt Agnes" air freshener. The Times article specifically describes one company's efforts to bring back Brim, a brand of decaffeinated instant coffee pitched with the slogan, "Fill it to the rim - with Brim." For some reason, television during my childhood were populated with countless inane commercials touting the superior taste of instant coffee. Particularly egregious examples include the ads featuring two middle-aged women sharing a cup of General Foods International Coffee and reminiscing about all the men they slept with while backpacking across Europe ("That waiter in Paris, what was his name?" "Jean Luc!"), and the Swedish-accented spokeswoman Mrs. Olson extolling the virtues of "mountain grown" Folgers Coffee, which viewers were no doubt left to assume was cultivated in the legendary coffee-producing regions of the Swedish mountains. But for sheer coffee commercial dimness, I'd have to give the nod to Brim. Brim's ads typically opened with two rugged-looking people entering a rustic cabin, still riding high from an exhilarating outdoor activity like ice fishing, seaplane flying or calf-birthing. As the celebratory coffees were being poured, some variation of the following dialogue ensued: Coffee Drinker #1: (raising a hand) "Only half a cup." Coffee Drinker #2: "What, don't you like my coffee?" Coffee Drinker #1: "I love the rich taste. It's the caffeine I can do without." Coffee Drinker #2: "But this is Brim. It's decaffeinated, so you don't have to stop at half a cup." Coffee Drinker #1: (takes sip) "Mmm, if it tastes this good, I don't want to stop. Fill it to the rim." Coffee Drinker #2: "With Brim!" (Both laugh heartily at this clever play on words) I feel that if the folks mentioned in the Times article are serious about reviving the Brim brand, they should first be required to answer a few questions about this ad campaign: First, what kind of insecure, paranoid person reacts this defensively and starts demanding answers when a guest requests only half a cup of coffee? Second, who ever heard of offering someone a cup of coffee and then pouring decaf? Homicide has been committed for less. Are these the same people who used to secretly switch instant coffee for the fine coffee they usually served at elegant restaurants? Finally, who wants a cup of coffee - or anything else, for that matter - poured to the rim of the cup? Or is that just an instinctively passive aggressive response to being grilled over how much coffee you want to drink? "Sure I like your coffee - I like it spilled all over your white shag rug, jerk!" Frankly, I would love to see the new owners of the Brim brand remake these ads, but with a different, more realistic take. When the host asks, "Don't you like my coffee?" the guest can respond with, "No, actually, I don't. It tastes like crap. Which is why, after I grudgingly choke down this half-cup of swill you served me, I'm going home to drink some real coffee - Brim. Plus, because Brim is decaffeinated, I won't get all amped up to come back here and explain all the other things I don't like about you, the least of which is your lousy coffee." And if that doesn't work, they can always try changing the product name to "Gee, Your Coffee Tastes Terrific." JWR contributor Malcolm Fleschner is a humor columnist for The DC Examiner. Let him know what you think by clicking here. Previously: 05/29/08: Phrased and confused 05/13/08: Take this job and love it 04/17/08: News you can (re)use 04/02/08: Commercial (over)load 02/20/08: An overdose of reality 02/14/08: A developing situation 01/30/08: I can tech it or leave it 01/02/08: Confessions of a coke addict 01/02/08: Our bills are due 12/13/07: Going (to lunch) once, going twice… 11/28/07: Out with the old 11/06/07: My latest pet project 11/06/07: Can't tune it out 10/23/07: Something special in the hair 09/12/07: Can I have your attention, please? 09/12/07: Houston, we have an image problem 08/21/07: In the heat of fashion 08/09/07: Let's get in the game 06/13/07: You gonna eat that? 05/08/07: That's disinter-tainment 05/02/07:You Are (not) Getting Sleepy... 04/18/07: No time like Father Time 03/15/07: Deface the Nation 03/08/07: More gifts? You shouldn't have 02/22/07: Relationships can be such a chore 12/05/06: Who's calling the shots? 11/09/06: I'm taking selling to a whole new level 10/27/06: Some skills are beyond repair 10/18/06: You can't tech it with you 10/04/06: Award to the wise 08/24/06: Phrased and Confused 08/09/06: We're Gonna Party Like it's $19.99 07/19/06: Just Singing in the Brain 05/24/06: Who says you can't go home again? 05/11/06: When nightly news stories go off script 04/26/06: Cents and sensibility: A thought for your pennies 03/16/06: The day the Muzak died 02/23/06: Checkbook diplomacy begins at home 02/15/06: Today's toys: Where learning means earning © 2006, Malcolm Fleschner

Mitch Albom  Michael Barone   Dave Barry  Tony Blankley  Andy Borowitz  David Broder  Stratfor Briefing  Mona Charen  Linda Chavez  Ann Coulter  Greg Crosby  Rod Dreher  Larry Elder  Suzanne Fields  John Fund  Frank J. Gaffney  Lloyd Garver  Jonah Goldberg  Julia Gorin  Jonathan Gurwitz  Paul Greenberg  Victor Davis Hanson  Betsy Hart  David Harsanyi  Nat Hentoff  David Horowitz  Laura Ingraham  Jeff Jacoby  Paul Johnson  Jack Kelly  James Klurfeld  Ed Koch  Ch. Krauthammer  Jonathan Last  Michael Ledeen  John Leo  David Limbaugh  Kathryn Lopez  Rich Lowry  Michelle Malkin  Jackie Mason  The Medicine Men  Dick Morris  Bill O'Reilly  Clarence Page  Kathleen Parker  Dennis Prager  Wesley Pruden  Tom Purcell  Jonathan Rauch  Celia Rivenbark  Robert Robb  Cokie & Steve Roberts  Pat Sajak  Debra J. Saunders  Culture Shlock  Roger Simon  Michael Smerconish  Thomas Sowell  Mark Steyn  John Stossel  Cal Thomas  Jonathan Tobin  Bob Tyrrell  Diana West  Dave Weinbaum  George Will  Walter Williams  Mort Zuckerman  Robert Arial  Chuck Asay  Chip Bok  Dry Bones   Lisa Benson  John Branch  Gary Brookins  John Cole  J. D. Crowe  John Deering  Brian Duffy  Everything's Relative  Mallard Fillmore  Jake Fuller  Bob Gorrel  Joe Heller  David Hitch  Jerry Holber  Steve Kelley  Jeff Koterba  Dick Locher  Chan Lowe  Ranan R. Lurie  Jimmy Margulies  Rick McKee  Michael Ramirez  Jeff Stahler  Danna Summers  John Trever  Gary Varvel  Kirk Walters  How 2  Lori Borgman  The Savvy Consumer  Elder matters  Fixit  Dr. Peter Gott  Marybeth Hicks  GET A JOB! by Marty Nemko  Richard Lederer  Tech Maven  Nutrition Myths  Bruce Williams  How Stuff Works