February 10, 2012 Rabbi Nathan Lopes Cardozo: The biblical case against small-mindedness involved diminishing His precious prophet Caroline B. Glick: The Peace Process is over. Finally Lisa M. Krieger: Man with defibrillator demands access to his own heart's information David G. Savage: Why activists may not be in a hurry to have High Court rule on alternative marriage Rachel Koning Beals: Gen X Women Continue to Shrink Gender Investing Gap The Kosher Gourmet by Faith Durand: Who Says You Can't Make Restaurant Favorites at Home?: MANGO AND STICKY RICE February 9, 2012 Jeff Strickler: An argument a day keeps the divorce away, they say Clifford D. May: CAIR's Crusade against The Third Jihad Melissa Healy: Study finds jolt to the brain boosts memory Laura McMullen: 10 Least Expensive Public Schools for Out-of-State Students Kimberly Palmer: How to actually enjoy -- relaxing, financially -- your vacation Emily Brandon: 10 Necessities for a Great Retirement Spot The Kosher Gourmet by Diane Rossen Worthington: Winter Squash and Red Swiss Chard Risotto is Colorful Cozy Cold Weather Fare (includes detailed dos and don'ts) February 8, 2012 Rivy Poupko Kletenik: Tree hostility: The auspicious history of the evolution of Tu B'Shevat Steven Emerson: Planting Trees is Racist?! Warren Richey: Why momentous Prop. 8 ruling might not satisfy gay-rights groups Anne Applebaum: Russia's Potemkin democracy Menachem Wecker: Though Controversial, LL.M.'s Can Lead to Specialized Legal Jobs Emily Brandon: 10 Necessities for a Great Retirement Spot The Kosher Gourmet byDana Velden: Going to the bother of making soup? You know it better be good. This CREAM OF TOMATO SOUP certainly is! And it's a cinch to make, too (Includes techinques and serving secrets) February 7, 2012 Kathleen Hennessey and Christi Parsons: Obama not worried that birth-control move will hurt his re-election chances with Catholics, other faithful Caroline B. Glick: Obama's rhetorical storm Frank J. Gaffney, Jr.: Caught off-guard? President's Super Bowl interview with Matt Lauer gives those who need a reason not to vote for him, a darn good one Suzanne Bohan: Leaping lizards! Tiny reptiles advancing robot design David Francis: How to Avoid an IRS Audit The Kosher Gourmet by Emma Christensen: These homemade energy bars (3 recipes) are far better workout fuel than commercial ones, packing power and taste February 6, 2012 Scott Peterson: Iran's top ayatollah: We're trumping the West Jonathan Tobin: Iran Threatens Israel With Destruction, But the New York Times Doesn't Hear It Jeffrey Fleishman: In newly democratic Egypt, tens of democracy activists jailed, to stand trial; their groups are 'threatening the stability of the homeland' Julie Deardorff : Researchers say antioxidants may not be that effective and could do more harm than good Philip Moeller: Where Smart Investors Put Their Money Mark Clayton: How did Anonymous hackers eavesdrop on FBI and Scotland Yard? The Kosher Gourmet by Joseph Erdos: Vegetable Frittata --- leftovers never tasted so scrumptious February 3, 2012 Rabbi Dr. Warren Goldstein: Living with ideals --- in reality Caroline B. Glick: Fool me twice Jonathan Tobin : Adelsonphobia Strikes in Nevada Caucus Edmund Sanders : Israeli official says Iran is creating missile that could reach East Coast of US Kimberly Palmer : 8 Ways to Get Ready for Retirement Now Victoria Kim: Immigrant-smuggling ring used black drivers to avoid racial profiling The Kosher Gourmet by Faith Durand: A quick cookie recipe: Hazelnut and Olive Oil Shortbread: Sweet, Nutty, and Savory February 2, 2012 Rabbi Yaakov Rosenblatt : Welcome Home, Governor Perry Jim Carney: Wrong number call may have saved her life Reza Kahlili : Ex-CIA spy in Iran's Revolutionary Guard: What Obama doesn't grasp about striking deals with Tehran Kelsey Sheehy : 5 Tips for Choosing an M.B.A. Concentration Rachel Koning Beals : Investors Increasingly Tap Social Media for Stock Tips Tina Susman: For woodchuck rescuer, every day is Groundhog Day The Kosher Gourmet by Leela Cyd Ross : Savory vegetable pie is a taste of European bistro with minimal effort and maximal flavor February 1, 2012 Nara Schoenberg: What to do when you've been dissed Michelle Malkin: First, They Came for the Catholics Brian Bennett: US officials see increasing threat of domestic attack from Iran Lisa M. Krieger: Possible breakthrough in preventing Alzheimer's Emily Brandon: How to Take Advantage of New 401(k) Fee Disclosures Susan Johnston: 5 Apps for Organizing Your Expenses at Tax Time The Kosher Gourmet by Mario Batali: The famed chef's Broccoli and White Bean Soup can easily be a lunch in itself, or a nice antipasto --- and is hard to mess up January 31, 2012 Paul Greenberg: Separation of Church and State works two ways Caroline B. Glick: Hamas and the Washington establishment Frank J. Gaffney Jr.: Uncle Sam is joining in efforts to crack down on Islamists' critics Danielle Kurtzleben: The 10 Worst Cities for Finding a Job Laura McMullen: 3 Tips to Overcome a Bad Grade in College The Kosher Gourmet by Faith Durand: Orzo dish mixes plump, chewy grains with caramelized onions, garlic, mushrooms and sweet potato January 30, 2012 Rabbi Avi Shafran: Blind faith and physics Paul Richter and Ramin Mostaghim: Misreading Teheran's limits -- deadly and economically devastating as they may be -- is a risk administration, Europe seem willing to take Suzanne Bohan: Warning: Nap-deprived tots missing more than sleep, study finds Meg Handley: Banks Revamping Rewards Programs to Woo Customers Menachem Wecker: 3 Do's and Don'ts for Healthy Studying in College The Kosher Gourmet by Diane Rossen Worthington: Butternut Squash Gratin with Tomato Fondue is a combination of the sweet and creamy January 27, 2012 Rabbi Berel Wein: What Pharaoh can teach us sophisticates about being stubborn Caroline B. 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Need we say more? January 25, 2012 Andrew Silow-Carroll: Speak politics the Jewish way! Richard Simon: House passes two bills endorsing the use of religious symbols at military memorials Fred Weir: Putin: Multiethnic Russia cannot survive as a US-style 'melting pot'; must find its own way Susan Johnston: 5 Sneaky Coupon Strategies Consumers Should Watch Out For Menachem Wecker: Adding an extra 'm' -- marriage -- to that M.B.A. Melissa Healy: Harnessing shrooms' magic The Kosher Gourmet by Hilary Meyer: 3 Secrets Leave All of the Comfort in this 'Comfort Food', but few of the Calories January 24, 2012 Carol Clark: The price of your soul: How your brain decides whether to 'sell out' Caroline B. Glick: America lost most in 'Arab Spring'. Sadly, many voters still don't grasp the extent Warren Richey: Drug criminal scores win in GPS ruling from conservative-leaning high court Jada A. Graves: 6 Careers to Watch in 2012 Jason Koebler: Who Should Have Access to Student Records? Erika Bolstad: Black conservatives gather to talk about gaining strength The Kosher Gourmet by Diane Rossen Worthington: This luscious fruit bread marries toasted pecans with juicy pears. Perfect with a pot of tea January 23, 2012 Melissa Dribben: Jewish voters to play a key role in Florida's Republican primary Stephanie Hanes: Toddlers to tweens: Relearning how to play Jack Kelly : Still ignoring history Rachel Koning Beals: Awkward Questions You Must Ask Your Financial Adviser Jordan Rau: In quest to grow, Catholic hospital system will announce this morning its break from church Ali Safi: U.S. envoy gives Taliban terms for peace talks The Kosher Gourmet by Emma Christensen: Spanakopita is a golden pie that manages to be healthy yet still taste indulgent January 19, 2012 Clifford D. May: How terrorists lose their stigma Suzanne Bohan: Vanquishing social anxieties without drugs Lisa Fernandez and Sean Webby: In alternative lifestyle, domestic violence means men as victims and women being abusers Danielle Kurtzleben: The 10 Best Cities for Finding a Job The Kosher Gourmet by Diane Rossen Worthington: Three bean soup with gremolata January 18, 2012 Edward I. Koch: Why the Crocodile Tears, Hillary? David G. Savage: Supreme Court to Principals: You have been warned George Friedman of Stratfor: Iran, the U.S. and the Strait of Hormuz Crisis Jason Koebler: 'Holy Grail' of Flu Vaccines by Next Year Alex M. Parker: The Off-the-Radar Congressional Targets of 2012 The Kosher Gourmet by Susan Russo: Got soft apples? Make Apple-Maple Walnut Breakfast Quinoa January 17, 2012 Frank J. Gaffney Jr.: No-kidding red lines: U.S. response to an Iranian nuke may be bluster, but Israel's won't be David G. Savage: They sued their principals after slandering them online --- now the cases are headed to the Supreme Court Sharon Palmer, R.D.: Believe it or not, your cuppa joe offers potential health perks David Francis: Where to Invest in 2012: With stocks expected to rebound, opportunity abounds for investors Confronting the Car Nerds on their home turf --- the Detroit Auto Show (VIDEO; 3 minutes) The Kosher Gourmet by Emma Christensen: Eleventh-Hour Freezer Pasta, Made Interesting: Ravioli with romesco sauce; Tortellini salad with apples and walnuts January 13, 2012 Chief Rabbi Dr. Warren Goldstein: Expansion Of Spirit (PROFOUND yet UPLIFTING) Ben Lynfield: Israeli lawmakers move to annex Jewish Judea, one museum at a time Rachel Koning Beals:Top Complaints About Daily Deal Sites --- how to avoid missteps Alexia Elejalde-Ruiz: Thriving through touch: Gentle massage helps older people with low mobility improve in mind and body The Kosher Gourmet by Diane Rossen Worthington: Braised Oxtail Stew with Olives January 12, 2012 Warren Richey: Landmark Supreme Court ruling a 'resounding win' for religious groups Warren Richey: Supreme Court says no to new rule on eyewitness testimony Ken Dilanian and David S. Cloud: In secret study, CIA and 15 other U.S. intelligence agencies warn Obama against leaving Afghanistan too soon John Fauber : Statins found to raise diabetes risk in postmenopausal women Katy Hopkins : Consider This Before You Pay for an Online Degree Menachem Wecker : 4 Technology Must Haves for Online Students The Kosher Gourmet by Joseph Erdos: This mushroom and barley soup has an intense -- almost nutty -- flavor that mixes robust with Middle East. It has creaminess without cream January 11, 2012 Shari Roan: Millions of atrial fibrillation sufferers at risk for devastating, but preventable, stroke Tom Hussain: Pakistan -- recipient of more than $21 billion in civilian and military aid -- speeds pursuit of Iranian pipeline, defying US David G. Savage: High court signals it won't be loosening TV's 'indecency' rules Stephen Ceasar: Oklahoma's Islamic law amendment can't go into effect, court rules Rachel Koning Beals: Should You Invest in Bond Funds or Individual Issues? The Kosher Gourmet by Faith Durand : Colorful Lentil Salad with Walnuts and Herbs January 10, 2012 Reza Kahlili: From an ex-CIA spy: US must exploit new split in Iran's Revolutionary Guard Karen Kaplan: Study: Nicotine replacement products ineffective when used in real-life situations Paul Bedard: Study: Is Fox Too Balanced? Rachel Koning Beals: Is it Time to Move into Homebuilder Stocks? The Kosher Gourmet by Carolyn Malcoun: Brothy Chinese Noodles Half the Sodium (and More Than Twice the Fiber!) January 9, 2012 Caroline B. Glick: The land-for-peace hoax (MUST-READ/FORWARD/SHARE) Michael Doyle: Put through legal hell over dream home, couple fought back hard --- all the way to Supreme Court Bonnie Miller Rubin: The new college-admission essay: Short and tweet(ish) Rachel Koning Beals: Why Mid-Caps Stand Out in This Slow-Growth Stretch The Kosher Gourmet by Diane Rossen Worthington: Cumin seed roasted cauliflower with salted yogurt, mint and pomegranate seeds January 6, 2012 Jonathan Rosenblum: Greatness --- and those who sully it Clifford D. May: The Historian, the Diplomat, and the Spy Paul Bedard: Study: Obama Is Late Night's Biggest Joke Rachel Koning Beals: An Investing Guide to Closed-End Funds The Kosher Gourmet by Faith Durand: Slow Cooker Peppered Beef Shank in Red Wine

Jewish World Review June 24, 2008 / 21 Sivan 5768 Getting the brand back together By Malcolm Fleschner http://www.JewishWorldReview.com | When my old college roommate sent me an email directing me to a recent article in the New York Times, I was instantly suspicious, concerned that this was just his latest not-so-subtle attempt to remind me of how badly I'd mistreated him back in school. How else to explain earlier news stories he suggested I might be "interested in" featuring headlines like, "20 Years Later, College Roommate Repays Debt," "Long-time Friend Admits To 'Borrowing,' Totaling Car" and "Using Another's 'Clean' Urine to Pass Drug Test Now Classified as Felony?" Thankfully, after clicking through I discovered that this time the forwarded article had nothing to do with my alleged past misdeeds that there's no hard evidence to prove I was even involved in. In fact, the story titled "Can a Dead Brand Live Again?" dealt with ways modern marketers are trying to revive discontinued products that, while no longer commercially available, still retain brand awareness among consumers. One example might be the 1980s-era shampoo "Gee Your Hair Smells Terrific." The last bottle of this product left store shelves years ago, but many of us still remember it. Why? Most likely because "Gee, Your Hair Smells Terrific" was by far the best-known consumer product with a name that also doubled as a weirdly inappropriate remark one might make to the product's user. Other, less successful consumer items in this category included the ill-fated "Where Did The Yellow Stains On Your Teeth Go?" toothpaste and "Your House Doesn't Stink Like An Old Lady Anymore, Great-Aunt Agnes" air freshener. The Times article specifically describes one company's efforts to bring back Brim, a brand of decaffeinated instant coffee pitched with the slogan, "Fill it to the rim - with Brim." For some reason, television during my childhood were populated with countless inane commercials touting the superior taste of instant coffee. Particularly egregious examples include the ads featuring two middle-aged women sharing a cup of General Foods International Coffee and reminiscing about all the men they slept with while backpacking across Europe ("That waiter in Paris, what was his name?" "Jean Luc!"), and the Swedish-accented spokeswoman Mrs. Olson extolling the virtues of "mountain grown" Folgers Coffee, which viewers were no doubt left to assume was cultivated in the legendary coffee-producing regions of the Swedish mountains. But for sheer coffee commercial dimness, I'd have to give the nod to Brim. Brim's ads typically opened with two rugged-looking people entering a rustic cabin, still riding high from an exhilarating outdoor activity like ice fishing, seaplane flying or calf-birthing. As the celebratory coffees were being poured, some variation of the following dialogue ensued: Coffee Drinker #1: (raising a hand) "Only half a cup." Coffee Drinker #2: "What, don't you like my coffee?" Coffee Drinker #1: "I love the rich taste. It's the caffeine I can do without." Coffee Drinker #2: "But this is Brim. It's decaffeinated, so you don't have to stop at half a cup." Coffee Drinker #1: (takes sip) "Mmm, if it tastes this good, I don't want to stop. Fill it to the rim." Coffee Drinker #2: "With Brim!" (Both laugh heartily at this clever play on words) I feel that if the folks mentioned in the Times article are serious about reviving the Brim brand, they should first be required to answer a few questions about this ad campaign: First, what kind of insecure, paranoid person reacts this defensively and starts demanding answers when a guest requests only half a cup of coffee? Second, who ever heard of offering someone a cup of coffee and then pouring decaf? Homicide has been committed for less. Are these the same people who used to secretly switch instant coffee for the fine coffee they usually served at elegant restaurants? Finally, who wants a cup of coffee - or anything else, for that matter - poured to the rim of the cup? Or is that just an instinctively passive aggressive response to being grilled over how much coffee you want to drink? "Sure I like your coffee - I like it spilled all over your white shag rug, jerk!" Frankly, I would love to see the new owners of the Brim brand remake these ads, but with a different, more realistic take. When the host asks, "Don't you like my coffee?" the guest can respond with, "No, actually, I don't. It tastes like crap. Which is why, after I grudgingly choke down this half-cup of swill you served me, I'm going home to drink some real coffee - Brim. Plus, because Brim is decaffeinated, I won't get all amped up to come back here and explain all the other things I don't like about you, the least of which is your lousy coffee." And if that doesn't work, they can always try changing the product name to "Gee, Your Coffee Tastes Terrific." JWR contributor Malcolm Fleschner is a humor columnist for The DC Examiner. Let him know what you think by clicking here. Previously: 05/29/08: Phrased and confused 05/13/08: Take this job and love it 04/17/08: News you can (re)use 04/02/08: Commercial (over)load 02/20/08: An overdose of reality 02/14/08: A developing situation 01/30/08: I can tech it or leave it 01/02/08: Confessions of a coke addict 01/02/08: Our bills are due 12/13/07: Going (to lunch) once, going twice… 11/28/07: Out with the old 11/06/07: My latest pet project 11/06/07: Can't tune it out 10/23/07: Something special in the hair 09/12/07: Can I have your attention, please? 09/12/07: Houston, we have an image problem 08/21/07: In the heat of fashion 08/09/07: Let's get in the game 06/13/07: You gonna eat that? 05/08/07: That's disinter-tainment 05/02/07:You Are (not) Getting Sleepy... 04/18/07: No time like Father Time 03/15/07: Deface the Nation 03/08/07: More gifts? You shouldn't have 02/22/07: Relationships can be such a chore 12/05/06: Who's calling the shots? 11/09/06: I'm taking selling to a whole new level 10/27/06: Some skills are beyond repair 10/18/06: You can't tech it with you 10/04/06: Award to the wise 08/24/06: Phrased and Confused 08/09/06: We're Gonna Party Like it's $19.99 07/19/06: Just Singing in the Brain 05/24/06: Who says you can't go home again? 05/11/06: When nightly news stories go off script 04/26/06: Cents and sensibility: A thought for your pennies 03/16/06: The day the Muzak died 02/23/06: Checkbook diplomacy begins at home 02/15/06: Today's toys: Where learning means earning © 2006, Malcolm Fleschner

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