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Jewish World Review June 29, 2007 / 13 Tamuz, 5767 Plaxo's Got A Brand New Bag By Mark Kellner http://www.JewishWorldReview.com | Plaxo, the online address synchronization service, got a new look, and more features, June 25. It's not 110-percent perfect just yet, but it's close, and what it offers is impressive. The basic Plaxo idea is unchanged: a free, online "address book for life." If you've ever switched computers, or digital assistants, or cell phones, you very likely know what it's like to lose contact information for someone, perhaps not discovering this until you wonder how to get in touch with Sarah or Joe. By keeping your contact list in their computer, and connected via the Internet's "cloud," tech-speak for a worldwide network of computer access, Plaxo solved that problem. If you could get to a computer with a Web browser and Internet access, you could get to your contact list. But what if you have an Apple Macintosh computer at work, a Microsoft Windows-running PC at home, and you're on the road with that fancy new cell phone, the one that has its own Internet connection? And what if you not only have Microsoft Outlook at home, but also use online directories and/or calendar services from Google, Microsoft, Yahoo, and Dulles-based AOL? There are many, many places to store digital contact information - how do you keep it all in sync? The new version of Plaxo, a 3.0 release the company calls it, handles that. You can have multiple synchronization options -- Outlook, a Yahoo address book, Google's calendar, etc. The firm says more will be online soon, including Google Mail's address book. Having this feature is a good thing, since it can help you keep everything together, data-wise. I've used it between my office PC and home Mac; so far, so good. Another plus is Plaxo's offering of a Wireless Application Protocol, or WAP, version for mobile devices such as the Palm Treo and Apple Inc.'s IPhone, due today. Using a Treo (I'll test a BlackBerry Curve soon), I could call up my contact list and find the information needed. That's very cool. Ben Golub, Plaxo's president and highly personable ambassador, suggests that users with more than about 1,500 names will want to subscribe to the firm's premium service, which costs $49.95 a year and includes 24-hour telephone support. It also drops the minimally intrusive advertising and adds thing such as synchronization with LinkedIn, a rather popular online network. I've had a premium subscription for a while, and it's worth the investment. The Web "look" of Plaxo 3.0 is impressive. You have a list of contacts in the left column, with either a calendar, individual contact details or other items such as tasks, a calendar or notes, in the right. Along the bottom you'll find a list of synchronization options. I also appreciated the "de-duper" feature of Plaxo, another "premium" service, which went through the 2800 names in my file and removed 52 duplicates quickly. In the Apple Safari Web browser, the feature hiccupped on handling six "near dupes," as Plaxo called them, which needed editing and merging. That's because Plaxo isn't fully compatible with Safari just yet, Mr. Golub said that's going to happen. Meanwhile, Mac, and, presumably, Linux, users can find solace in the Mozilla Firefox browser, which many computer users have on hand anyway. What I said a year ago February remains true: Plaxo is utterly invaluable if you want to keep things in order. The new version may have the odd kink that needs to be worked out, but the firm has a good track record. Accessibility via the Internet and mobile phones is a great plus. I can't endorse Plaxo highly enough; you might find it as indispensable as I do. Details are at www.plaxo.com Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. JWR contributor Mark Kellner has reported on technology for industry newspapers and magazines since 1983, and has been the computer columnist for The Washington Times since 1991.Comment by clicking here. Archives © 2007, News World Communications, Inc. Reprinted with permission of The Washington Times. Visit the paper at http://www.washingtontimes.com

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