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Jewish World Review
June 22, 2007
/ 6 Tamuz, 5767
PC Users flock to Apple's Safari
By
Mark Kellner
http://www.JewishWorldReview.com |
In 1991, a very smart technology expert named Geoffrey A. Moore
coined the phrase "crossing the chasm" to describe when technology
moves from the "early adopters" to the general population.
Mr. Moore's thesis, in a book with that title, is to help
identify the factors that can make a product earn the coveted "mass
market" status.
Last week, in the space of 48 hours, Apple Inc.'s Safari Web
browser for Windows recorded 1 million downloads. Yes, the software
is free, but to get a million people to do anything in that short a
period of time is, I believe, rather impressive.
The question is whether Safari for Windows lives up to the hype
Apple gives the program: "It displays your favorite Web sites' pages
faster than any other browser, and it's full of innovative features
that make browsing the Web easier than ever. All with the elegant
simplicity and attention to detail that you find in IPod and ITunes."
That pretty much sums it up. Under the hood is a browser that is
elegant in its approach, albeit with slight differences from the
Macintosh version because of differences in the operating system
interface. It's impressive, by the way, that Apple made the
translation so easily, but, as the firm noted, it has already done
this for ITunes, perhaps the world's most pervasive Apple-designed
program running on Windows PCs.
The Safari interface is simple: a gray bar at the top to display
the Web page address, menus and features. Bookmarks drop down in a
tab, while favorites can be displayed in their own menu bar.
You can display a status bar at the bottom of the page, but it's
off by default. The reason is the blue bar displayed in the Web
address field when a page is loading, showing the operation's progress.
At the top is also a built-in search field, which defaults to
the Google search engine, although users can also select Yahoo as the
engine of choice.
Everything on the Internet is not just a Web page, of course,
and one feature of Safari many users will appreciate is the way it
handles Really Simple Syndication, or RSS, "feeds." These are
"pushed" from a properly configured Web site to alert you to new
items posted. (The Washington Times, for example, offers numerous RSS
options at its Web site.) It's a great way to stay current with
changing news or other events.
Safari builds the RSS reader into the browser, and you can
bookmark a particular topic search over a range of sources to be sure
you get the latest news of interest on a given item. I like this
better than a stand-alone RSS reader program, and even more than
having RSS in e-mail, which is also possible with some mail-client
software. It's a useful feature to have, especially if you do much of
your work via the Web, such as research.
By default, Safari will block "pop-up" windows, the popular and
annoying ad medium. But if you direct your browser to a bank's Web
site and need to sign-in via pop-up, Safari will understand — don't
ask me how — and open that window for you. Security on Safari is
very strong; there's even a "private browsing" feature that lets you
surf without leaving a trace.
In short, while Microsoft's Internet Explorer 7 has flashiness,
and Mozilla Firefox a loyal following, Safari for Windows will likely
command a great deal of attention and deliver a strong challenge to
these other two programs. Details, and the download, are at
www.apple.com/safari
Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.
JWR contributor Mark Kellner has reported on technology for industry newspapers and magazines since 1983, and has been the computer columnist for The Washington Times since 1991.Comment by clicking here.
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© 2007, News World Communications, Inc. Reprinted with permission of The Washington Times. Visit the paper at http://www.washingtontimes.com
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