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Rabbi David Aaron: How to make every second of your life come first
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Nov. 19, 2009
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Nov. 18, 2009
Rabbi Yonason Goldson: What Judaism has to say about the secret of the Mona Lisa's smile
JWisdom.com: The (Jewish) Dating Game with Rabbi Lawrence Hajioff (8 minutes)
Nov. 17, 2009
Steven Emerson: How Does the 4th Amendment Impact Terror Finance Investigations?
JWisdom.com: If Frank Sinatra married Edith Piaf with Rabbi Y.Y. Rubinstein (2 minutes) Life lessons from what would be regarded as the most inappropriate lyrics ever sung
Nov. 16, 2009
The Jewish Ethicist by Rabbi Dr. Asher Meir : When borrowing is stealing
JWisdom.com: Deconstructing faith with Rabbi Warren Goldstein (9 minutes)
Nov. 13, 2009
JWisdom.com Sarah's subjective reality with Rabbi Sroy Levitansky ( 6 minutes)
Caroline B. Glick: Obama's failure, Netanyahu's opportunity
Nov. 12, 2009
The Kosher Gourmet By Marialisa Calta : A sweet sweet potato treat
JWisdom.com Does God get tired? with Rabbi Harvey Belovski ( 5 minutes)
Nov. 11, 2009
Rabbi Avi Shafran: Jews and money: When anti-Semitism isn't
JWisdom.com Marriages are not made in Heaven with Rabbi Lawrence Hajioff (VERY fast 15 minutes)
Nov. 10, 2009
Michael Doyle: Author of book exposing CAIR ordered to remove supporting documents from Web
JWisdom.com If the creation so loudly shouts the existence of the Creator, why aren't more people believers? with Rabbi Naftali Brawer (9 minutes)
Nov. 9, 2009
Mark Steyn: Shooter exposes hole in U.S. terror strategy
JWisdom.com It's never too late to have a happy childhood with Sarah Chana Radcliffe (5 minutes)
Nov. 6, 2009
Rabbi Berel Wein: Choosing to hear
JWisdom.com Zero to 1/60th: How to Empower An Hour with Gavriel Aryeh Sande (7 minutes)
Caroline B. Glick The mullahs' big week
Suzanne Fields A Fallen Wall for Fallen Man
Nov. 5, 2009
The Kosher Gourmet: Three scrumptious -- but simple -- butternut squash dishes
JWisdom.com Hidden Hints: Unlocking Faith & Prayer with Rabbi Jay Yaacov Schwartz (10 minutes)
Nov. 4, 2009
Tom Hamburger and Kim Geiger: Should prayers be covered?
JWisdom.com When God played peacemaker With Rabbi Sroy Levitansky (5 minutes)
Nov. 3, 2009
Martin Peretz: Beware, Barack. Beware, Rahm. Beware, Axelrod
JWisdom.com Are you are closet idolater? With Sara Yoheved Rigler (10 minutes)
Nov. 2, 2009
Paul Greenberg: The Holocaust is now on Facebook
JWisdom.com Abraham's Strange Change With Rabbi Yitzchok Fingerer (5 minutes)
Oct. 29, 2003
Mortimer B. Zuckerman: Graffiti On History's Walls (MUST-READ!)

Jewish World Review June 20, 2005 / 13 Sivan, 5765

A Fast-Talking Ego-a-Thon

By Joel Stein


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http://www.JewishWorldReview.com | I don't like to talk about the work I do for the children. But I do an awful lot. So when an organization called First Book asked me to help raise money for books for illiterate kids, of course I said yes. Though, to me, sending books to the illiterate sounded like rubbing their faces in it.

The group's officials insisted, however, that books are an excellent tool for teaching reading. Personally, I think sophomoric musings about the entertainment industry are the way to go. I met a Korean woman at a party whose teacher was using my columns to teach her American idioms. She mumbled about wanting to hook up and make sure she wasn't coming off as gay.

Doug Green, a vice president of First Book, claimed that he was a fan of mine and asked me to speed-read for 15 seconds from Dr. Seuss' "Ten Apples Up on Top!" to a group of children at the Edendale branch of the L.A. Public Library. The number of words I read, he said, would somehow cause books to be sent to needy children. I was starting to understand why there are so many inefficiencies in the nonprofit sector.

Green told me that I'd be reading with Eric Close from "Without a Trace," Rhea Perlman from "Cheers" and Michaela Pereira, a local anchor on a morning show on KTLA. When I got to the perfectly kept library, it struck me how long it must have been since anyone went to a library. I mean, the place had a "periodical section" full of "newspapers." I felt like Indiana Jones.

The First Book emcee welcomed the classroom of obviously sedated third- and fourth-graders, then she introduced the celebrity readers: Close, Perlman and Pereira. I pretended that I expected not to be included, that this was just another weekday morning when I drove to libraries to listen to other people read children's books. So I slunk to the back of the room and kept my head low as cameras shot the three of them reading. The sting only got worse when I found that Pereira is on a WB affiliate.

After the actors and the newscaster read from "When Pigasso Met Mootisse," which because of my shock and embarrassment I wasn't completely able to follow, the emcee said there would be a speed-reading contest, which I figured I must have brought in to star in.

Instead, she announced that Speed Read 2005 would be a contest between the police, the Fire Department, the Coast Guard, workers from Verizon and three female undergraduates from Pepperdine. I was starting to notice how untouched that periodical section looked.

Just as they were about to start, however, the firefighters got a call and had to leave. I figured a few well-placed calls about handsome, swarthy terrorists in shipping containers outside Malibu would get rid of the police, the coast guardsmen and the Pepperdine women. And my job had to impress the kids more than the Verizon workers, as long as none of them were in wireless.

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Not knowing what to do during the contest I wasn't invited to participate in, I whipped out my reporter's notebook and pretended I was covering the event. I took the most scrupulous notes of my life. I wrote that Close read 87 words in 15 seconds; Perlman read 96; Pereira read 98; Diana, who wore a "Homeland Security" shirt, did a scary 75; the Coast Guard commander knocked in 107; Laura from Verizon did 85; and a child named Jesus did 75.

I wrote a frightening amount about how the whole idea of "a-thons" — bowl-a-thons, grow-a-mustache-a-thons, speed-read-a-thons — had morphed into charitable ways for your friends to feel good about themselves for doing something they wanted to do anyway. If I want to give money to stop AIDS, should my friends' ability to cycle far affect how much I give? I could see if we were paying people to really humiliate themselves — pickle-juice-drink-a-thons or run-for-mayor-of-L.A.-athons — but we're one step away from sleep-a-thons. Seriously, I had a lot of time to kill.

Then, all of a sudden, they called me up for my 15 seconds of fame in front of the children. The kids frantically waved their checkered flags and stopwatches and I read 95 words, which was better than one-third of the actual celebrities.

And as I got a pat on the back from Close, I realized that in New York, where there are no famous people, all of us in the media are able to pretend we're famous. But in L.A., where there are actual good-looking people, I found out where I stand.

The only people to read after me were the kids' teachers.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

Joel Stein is a Los Angeles Times columnist. Comment by clicking here.

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