In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review May 11, 2012 / 19 Iyar, 5772

Business cards via Internet a small, vital part of revolution

By Mark Kellner

http://www.JewishWorldReview.com | The humble business card may seem truly old fashioned, even out of place, in a digital epoch where we can share our contact info via e-mail or Facebook or LinkedIn. But there's still a place for something printed with one's name, title, company and address on it. Until a few years ago, the options for buying those cards usually involved an investment of time and money - often a fair amount of both.

I've had a couple of recent experiences with a rather interesting online firm that's radically changed all that. Vistaprint.com, a firm headquartered 107 miles southeast of Amsterdam in the Dutch town of Venlo, will give you 250 business cards for $10, but, of course, there's more to the story.

You've seen Vistaprint's Website ads; they're almost impossible to avoid. And the $10 offer is for cards in one of several basic designs, on regular card stock, and you'll also pay for shipping, of course. It's not a bad deal, by any stretch, and, yes, it's a "come on." The firms hopes you'll order more than 250 cards, upgrade the design and finishing options, as well as perhaps purchase some matching letterhead or other accessories.

For many of today's "new" entrepreneurs - people who are either suddenly or by design striking out on their own - the Vistaprint arrangement makes a lot of sense. There's a seemingly endless gallery of designs from which to choose, you can add your own text, logo or photo, and the options of heavier paper stock or coated cards can be very appealing.

Best of all is the price, which is often far lower than you can get in a local print shop or office supply chain store. Those firms will, many times, "job out" such jobs, taking a small commission, and that's where the time and expense come in. The Vistaprint folks eliminate that middleman.

They also eliminate a lot of time. In the past two weeks, I've placed two different orders, each, as it happened, on a Monday afternoon. By Tuesday evening, online tracking showed the cards were ready to ship. My first order arrived the Friday after ordering; the second should do so as well.

If that's all there was to the story, it would be interesting, but not all that technology oriented. There is, however, a bit more to the tale.

Along with the online design tools, Vistaprint.com will print your cards from a Portable Document Format (PDF) file, a format generally created by Adobe Systems, Inc., and available through programs such as Adobe's Acrobat, InDesign, Photoshop, Illustrator and others. Microsoft's Word, for example, will also product PDF files.

For the first of my printing orders - a two-sided business card with color logos - the PDFs uploaded quickly to the Vistaprint Website. I could see what the card would look like, approve the design, and, with one click, set the presses in motion.

For the second order - a card where the title and address needed updating - I first loaded the PDF of the current design into Adobe's Illustrator, made some quick changes and again, we were off and running. The Illustrator program, which this week saw a new version launch as part of Adobe's Creative Suite 6 release, is super easy to use when working with an established design. (I'll let you know of other experiences with CS6 in a future column.) For other users, a program such as the Mac-based Business Card Composer from BeLightSoft.com or Business Card Studio from Summit Software (http://www.summitsoftcorp.com/) can handle the design tasks and give you the needed PDF files.

While buying (and using) design software will not make a person into a designer any more than repeat visits to McDonald's would make you into a Big Mac, some thought and careful work with such programs, coupled with a quality print job from Vistaprint can make the task easier. Chalk up another small advance for the tech era.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor Mark Kellner has reported on technology for industry newspapers and magazines since 1983, and has been the computer columnist for The Washington Times since 1991.Comment by clicking here.


© 2012, News World Communications, Inc. Reprinted with permission of The Washington Times. Visit the paper at http://www.washingtontimes.com