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December 2, 2014

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review April 29, 2014 /29 Nissan, 5774

Media Drones

By Peter Funt








http://www.JewishWorldReview.com | Today I am announcing a new venture to grow aspara-berries. These tasty and nutritious hybrid plants combine the best features of asparagus and strawberries to create a mouthwatering treat.

While I haven't produced any aspara-berries yet, I do have a website containing maps of actual acreage where the plants could be grown. I'm also tweeting furiously about how my new business is certain to revolutionize farming. Plus, I'm available for print and television interviews.

That said, I wonder if major news organizations such as CNN, the San Francisco Chronicle, and Huffington Post will cover the aspara-berry story — treating it with all the unequivocal seriosity it clearly deserves?

For the answer, let's look at the somewhat similar case of Joshua Ziering, 28, a San Francisco entrepreneur with a background in marketing, a fascination with model airplanes and a flair for media manipulation. Mr. Ziering recently dreamed up a company called QuiQui (pronounced "quickie"), and created a cool website.

Rather than having me explain what QuiQui is all about, I refer you to the Huffington Post headline last month: "Drugstore Delivery Drones Are Coming To San Francisco."

Seems imminent, but is it accurate? Apparently when it comes to today's "trending" stories, no one really knows, and no one really cares. The Post reporter says she interviewed Mr. Ziering but her story never clarifies that QuiQui is, at best, an idea in search of: funding, a relationship with a pharmacy, clarification of FAA rules and, most importantly, drones.

The article did include a picture of a drone, presumably belonging to Mr. Ziering. But if readers allowed their computer mouse to hover over the image, they would see text explaining that the drone was in fact taking aerial photos in South Africa.

The report does correctly cite Mr. Ziering's pledge that QuiQui's deliveries (if there ever are any) will not include medical marijuana. But for some, like the International Business Times, such details spoil a great story. Its headline: "Medical Marijuana Delivered by Flying Drones: QuiQui Launches San Francisco Prescription Service."



Much is written about lapses in online reporting, usually placing blame on the 24/7 news cycle and a viral spread of factual errors via social media. But what the QuiQui story underscores is a bigger problem: a cut-and-paste approach by desk-bound writers, so eager to generate click-bait, links and re-tweets that they fail to ask the obvious questions.

I asked Mr. Ziering if he was surprised by such lapses. "I think reporters have a difficult time with highly technical topics," he said. "So many people are unfamiliar with the state of drone affairs that it probably leads to sensationalism."

He's particularly irked that several outlets picked up the erroneous details about marijuana deliveries. "Nobody ever asked me about that," he stated flatly.

At least the San Francisco Chronicle's website added a question mark to its otherwise straightforward headline about QuiQui deliveries. But its reporter gave seemingly serious attention to a laughable explanation from Mr. Ziering that, "If a toothbrush falls from 20 feet it won't hurt anyone."

A CNN business reporter, Richard Quest, interviewed Mr. Ziering at length and never once asked about QuiQui's financing or probed into whether the business consisted of anything more than a website and a dream. One of Quest's questions: "What I don't understand is, explain what's the advantage of a drone delivering something versus the mail service?"

I must concede that after speaking with Mr. Ziering at length myself, I'm not sure what to make of his enthusiastic spin on the drone delivery business. All he will say is, "Failure is a completely acceptable outcome, but at least I'll be the first to do it."

Clearer than his pie-in-the-sky business plan is the fact that when a story like this comes along, media — particularly online outlets — like to post first and ask questions...well, in this case, never.


Previously:


03/11/14 Pay Attention to This
10/29/13 A Royal Scam
10/14/13 Siri Tells All
10/08/13 Rushing Print's Demise
08/08/13 Pervs in the Press
07/24/13 Monitoring Media
07/16/13 TV on Trial
07/03/13 With Trayvon, who has won? Not us or the U.S.
07/01/13 When history comes with ink stained fingers
06/25/13 An E-Z Fix
06/11/13 Mister, Mister
06/04/13 Branded




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© 2013, Peter Funt. Columns distributed exclusively by: Cagle Cartoons, Inc., newspaper syndicate

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