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December 2, 2014

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Apr. 25, 2013/ 15 Iyar, 5773

Baby boomers still buy tickets

By Barry Koltnow




http://www.JewishWorldReview.com | (MCT) The news out of Las Vegas last week was encouraging, and it had nothing to do with slot machines, Celine Dion or cheap shrimp.

It had everything to do with movies.

The reason going to the movies was the center of attention in a city better known for gambling and live entertainment was that Las Vegas was the site of CinemaCon, the official convention of the National Association of Theater Owners. The organization, headquartered in Washington, D.C., represents 30,000 movie screens in this country, as well as theaters in 50 other countries.

Although this yearly meeting is only in its third year, it already has grown to be an important gathering of theater owners, studio executives and talent.

"Talent" is a movie industry word for actors, actresses and directors. I'll use it in a sentence: "The talent never pays for lunch."

This year's CinemaCon was held in Caesars Palace, and the activities ranged from major announcements ("Fast & Furious 7" will be released on July 11, 2014, even though "Fast & Furious 6" won't come out until May 24, 2013) and the unveiling of highly anticipated movie trailers ("Man of Steel" and "The Great Gatsby" were the big attractions this year) to celebrity sightings (Brad Pitt showed up unexpectedly to promote his summer zombie movie "World War Z," and Johnny Depp surprised the audience to plug his role as the Masked Man's faithful Indian companion Tonto in "The Lone Ranger").

These activities are intended to titillate the fanboys and motivate the theater owners to start stockpiling popcorn oil.

But if you can keep your head from exploding over the excitement of it all, you might hear some pretty interesting tidbits during speeches before the massed attendees.

For instance, John Fithian, the association's chief executive, depressed the gathering when he announced that box office revenues were down 12 percent during the first quarter of 2013, and then pointed an accusatory finger at the studio representatives in the audience.

He laid blame for the plunging revenues at their feet, chiding Hollywood for producing too many R-rated movies and not enough PG-13 movies that appeal to families.

"The product selection in the first part of 2013 was dismal," the theater executive said. He added that last year, there were twice as many PG-13 movies as R movies.

"Americans have stated their clear choice," he declared. "Give them more choices for all ages, and they'll buy more tickets."

Even more interesting was what emerged from an opening day discussion called "Movie-going in the 21st Century: A Look at the Evolution of the Average American Moviegoer."

I know it sounds terribly academic but it was anything but boring.

Catherine Paura, a movie industry researcher, urged Hollywood not to forget movie audiences that fall outside the treasured teen crowd. In particular, she pleaded with movie studios to make more movies for baby boomers (those very special people born between the years 1946 and 1964). Apparently, if you were born in 1945 or 1965, you're plain out of luck.

"We (baby boomers) have not stopped going to the movies," she reminded the group. "Young people, because of technology and because of the different ways they can entertain themselves, are not as habituated to going to the movies as the older generation.

"We feel as if we invented going to the movies. It's a part of who we are."

In other words, baby boomers go to the movies specifically to watch movies. Young people go to the movies to kick the back of my chair, chew gum real loud and text their friends sitting three rows behind them, leaving the glow of their cellphone screens on throughout the movie for no better reason than to annoy me.

The significance of these speeches at CinemaCon is that it signals a change in attitude. It appears as if the movie industry is finally listening to the pleas of an audience that has been largely ignored for decades. We keep telling them that we'd support movies without robots, teen vampires and 3-D glasses, but they never listen.

Now that evidence is mounting that the younger generation is more interested in downloading movies on their cellphones for free, and older generations actually enjoy the movie theater experience, and might even buy a tub of popcorn, the studios are getting smarter.

Wait, I give them too much credit. They're not getting smarter; they're getting desperate. They have a lot of product to sell, and they need someone to pay for that product. Baby boomers are probably the last generation that doesn't mind paying for product. All we ask is that the product be good.

You know what I'm talking about — plot, characters and emotion. We don't even mind an R rating. Just don't insult us. Nobody wants to pay to be insulted.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.



Comment on Barry Koltnow's column by clicking here.


Previously:

Biopics always have one scene too many
Sneaking into movies not as easy as in old days
Ben Affleck's life is still worth living
The black market for movie raves
The 10 worst movies of 2012
2012's most annoying celebrities
Lindsay Lohan needs to be ignored
Red Dawn' remake reflects China's box-office pull
Fall movie season ends with lessons learned
The 10 best Bond villains ever
Readers weigh in on confusing movies
10 most confusing movies of all time
Do you enjoy going out to the movies?
Sylvester Stallone, the Dalai Lama and me
Watch August movies at your own risk
Nothing new in the new Spider-Man movie
Grading the summer movies . . . so far
Readers are angry about TV network practices, too
TV networks have some explaining to do
The night Johnny Depp made me a star
Summer movies: the dark horses
Lindsay, Ashton, Kim --- are they kidding?
Readers pick their favorite baseball movies
Our 10 favorite baseball movies
The most over-hyped movies of 2012
The 10 worst best pictures ever
The greatest Oscar acceptance speech NEVER given
The worst biopics ... ever
20 celebrity questions that must be answered in 2012
The Golden Globes are meaningless
The 10 Most Annoying Celebrities of 2011
The funniest comedy teams
Fake celebrities ignite real controversy
Hollywood: Stop spoiling our movies
Mob expert reveals his favorite gangster flicks
Good riddance, Harry Potter
The coolest car movies ever made
Our favorite teacher movies
Are women funny?
Our special snarky summer movie guide
The 10 most pressing show biz questions
Readers weigh in on the royal wedding
The royal wedding: I don't get it
Readers reach verdict on lawyer column
Our favorite lawyer movies ever
Readers pick their worst Oscar winners
The 10 worst best pictures ever
25 hit-man movies to die for
The 10 greatest sidekicks ever
The 10 biggest celebrity missteps of 2010
Who's cooler than Steve McQueen? (Answer: nobody)
The best revenge movies ever
The good old days, when celebrities weren't train wrecks
Making sport of celebrities
Youth will be served? Don't give me that trash!
A celebrity answer is no answer at all
Caution: geniuses at work



© 2010, The Orange County Register; Distributed by McClatchy-Tribune Information Services.

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