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Jewish World Review March 3, 2009 / 7 Adar 5769 No excuses: Why newspapers are dying and why it's the ‘mainstream’ media's fault By Jack Kelly > http://www.JewishWorldReview.com | "Jack, I've found you a new job!" said the email from Michael Vincent, "your friend in success." I've never met Mr. Vincent, but he assures me I can make $150,000 a year or more by working just an hour a day on my computer at home. I've been getting a lot of spam emails like this. They must know I'm a journalist. I used to say I was in a declining industry, but I was declining faster than it was. This is no longer true. The Rocky Mountain News published its last edition Friday (Feb 27). The Seattle Post-Intelligencer and the San Francisco Chronicle probably won't make it to April Fools Day. The Chicago Tribune, the Los Angeles Times, the Minneapolis Star-Tribune, the Philadelphia Inquirer and the Philadelphia Daily News all are bankrupt. The New York Times avoided bankruptcy only by receiving a cash infusion from Carlos Slim on terms so favorable to the Mexican billionaire that New York Times publisher "Pinch" Sulzberger must have conducted the negotiations bent over his desk, with his pants around his ankles. We have a technological problem, which we've compounded with a trust problem, and remarkably bad business judgment. The heyday of the newspaper business was the 1920s. If you wanted the news first, you came to us. (Extra! Extra! Read all about it!) If you wanted the news in depth, you came to us. If you wanted pictures, you came to us. But then along came radio, and we were no longer first. Then television, which had pictures that moved. When the Web came along, we assumed it was yet another technological blow, when in fact it had the potential to reverse all the earlier blows. With the Web, we could post the news — including pictures that move — just as fast as radio or television. Since we could distribute worldwide instantaneously for virtually no cost, we could have made a lot of money selling Web subscriptions for as little as $5 a month. But people are now used to getting the fruits of our labor for free. It'll be hard to unring that bell. Newspapers are bleeding in substantial part because much of our most profitable classified advertising has migrated to the Web. Our Web sites could have been the Matchmaker.com for singles in our communities, or the Cars.com for car buyers, but we missed that opportunity. You'll miss us when we're gone, say journalists to Americans who are not as alarmed as we at the prospect of our demise. "News stories do not sprout up like Jack's beanstalk on the Internet," wrote San Francisco Chronicle columnist Debra Saunders in JWR last week. "To produce news, you need professionals who understand the standards needed to research, report and write on what happened. If newspapers die, reliable information dries up...When you read content in a newspaper, you consistently can rely on it." If Ms. Saunders had glanced recently at the corrections column in the New York Times, she never could have written that last sentence with a straight face. Our technological problems are aggravated because roughly half our potential circulation base believes (with ample justification) that reporting the news has taken a back seat to slanting the news. Journalists look down their noses at bloggers. But former Special Forces soldier Michael Yon (Michael Yon Online Magazine) and Bill Roggio (Long War Journal) have been doing the reporting on Iraq and Afghanistan the "mainstream" media ought to be doing, but aren't. It was bloggers, not his MSM colleagues, who demonstrated Dan Rather was relying on forgeries for his CBS documentary on President Bush's National Guard service. Newspapers have no more future in the age of the iPhone than buggy whip manufacturers did in the age of the Model T. But the demand for accurate, timely information is greater than ever. If we get a little more Web savvy — okay, a lot more Web savvy — and lose the attitude, the adjectives and the "news analyses," it could be us "mainstream" journalists who provide it. If we don't, others will fill the void, and they won't miss us when we're gone. Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here. JWR contributor Jack Kelly, a former Marine and Green Beret, was a deputy assistant secretary of the Air Force in the Reagan administration. Comment by clicking here. Jack Kelly Archives © 2008, Jack Kelly

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