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Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review March 31, 2006 / 2 Nissan, 5766

Baseball buoyant, better than ever

By Evan Weiner

Evan Weiner
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http://www.JewishWorldReview.com | I was listening to the radio while driving on Interstate 4 en route to the National Football League spring meetings on Monday when I heard a radio sports talk-show host drone on and on about how great the National Football League was doing and how Major League Baseball was being rocked to its foundation by the new book that details San Francisco Giants slugger Barry Bonds' use of performance-enhancing drugs.


The talk-show host railed about that steroid scandal, which he said threatens the sport's very existence, although he seemed to forget that the authors used leaked grand-jury testimony from Bonds and others as the basis for the book. Leaking grand-jury testimony is illegal, but that seemed to not be relevant to the conversation. After all, it was talk radio. Lots of bluster, little substance.


Major League Baseball, which opens its championship season on Sunday night, is not being rocked to its foundation. On the contrary, it's doing better than ever. There are huge revenue streams flowing into the industry from various sources. Major League Baseball has millions of fans and customers, a new multimillion-dollar cable-TV deal and two new team-owned regional cable-TV sports networks that have just started up.


And it has U.S. Rep. Tom Davis of Northern Virginia, whose House Government Reform Committee held hearings on the steroids issues last year, on its back again. But this time, Davis has forgotten about steroids.


Davis wants his Mid-Atlantic Sports Network placed on his local Comcast cable system so he can watch Washington Nationals baseball in his home or in his Capitol Hill offices. And if Comcast doesn't cut a deal to put the network on its system, Davis will haul the cable company and Major League Baseball before his committee to find a solution.


After all, Congressman Davis is just a fan who wants his home team's games on his TV set.


Major League Baseball is the most resilient of businesses. No matter how much the owners and players inflict public-relations damage on the game, fans forgive the two sides and continue to head out to the ballpark in droves. Just look at what happened after the BALCO grand-jury investigation, Jose Canseco's book and the congressional committee hearings.


In 2005, the New York Yankees set a franchise record by selling more than 4 million tickets, and five other teams reported sales of more than 3 million tickets. People also flocked to ballparks in record numbers in the minor leagues.


Major League Baseball's marketing partners did not leave. It was business as usual. Just after the Canseco news broke, General Motors signed a three-year, multimillion-dollar sponsorship deal with the league. If Major League Baseball has a weak public image because of alleged steroid abuse by some players, why are companies continuing to pump millions of dollars into baseball advertising? None of Major League Baseball's corporate partners pulled their advertising money out of the industry because of the steroids scandal.


Why were cable operators such as Comcast and Time Warner so eager to partner with the New York Mets and Cleveland Indians in new regional sports networks? Why did ESPN sign a new national cable contract last fall that might be worth about a half-billion dollars and includes additional money for exclusive broadband and cellular-phone rights?


Major League Baseball still might create another small cable package. It will probably renew its Fox contract in a matter of weeks and get another billion dollars over a five-or six-year period from Rupert Murdoch's network.


If people were really fed up, the Washington, D.C., City Council would not be handing Major League Baseball a $600 million stadium for the Nationals and San Antonio officials would not be seeking a franchise. Satellite radio networks, along with cable TV and over-the-air networks, would be demanding changes in their contracts or just canceling them. Cities and states would be demanding changes in their leases with teams at taxpayer-funded stadiums. In fact, Major League Baseball is more prosperous than ever.


It seems nothing can kill baseball. Fans attended games in record numbers last season, and there is no sign of that abating in 2006. How did Major League Baseball, which was down and out in 1994 when the owners and players couldn't agree to a new collective-bargaining agreement and forced the cancelation of the World Series, rebound?


It's pretty simple. Americans love their baseball, and are willing to overlook just about anything, including players using banned substances and leaked grand-jury testimony.


It's time to "play ball."

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor Evan Weiner is a syndicated radio commentator. Comment by clicking here.


Previously:

03/31/06: Affording to be in the big leagues

© 2006, Evan Weiner

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