Home
In this issue
December 2, 2014

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Feb 24, 2014 / 24 Adar I, 5774

At 90, she still is running the store

By Mitch Albom




JewishWorldReview.com | MANILA, PHILIPPINES — The white-haired woman is short but stands straight, in a pink blouse and flat shoes, with mostly unwrinkled skin, a wide nose and a broad smile that nearly leaps from her face when she laughs. You congratulate her on being 90 years old, and she holds up a finger and says: "Ninety-one this year." You ask her the secret of her longevity, and she says, "Work every day."

You ask her about the early days of her first bookstore, opened during World War II, and she rolls her eyes and says the Japanese soldiers censored every publication, especially those from overseas, ripping out the pages they didn't like. After a while, she feared selling American books at all because — she runs a finger across her throat — "the Japanese cut your head off."

Her name is Socorro Ramos, and she started that bookstore in 1942 with her husband, Jose, as a small stall in an old section of downtown Manila. Who opens a bookstore during a war? They got by selling candies, soaps and slippers because books were just too dangerous. She let them pile up in the back until the fighting was over.

"I hide them," she says.

The street was nearly destroyed by fire in 1945, so she and her husband rebuilt their place as another stall. Then, three years later, a typhoon hit and destroyed that structure and all the merchandise.

Once more they rebuilt. They threw all their time and money into a new building. She called it the National Book Store because, she says, "I saw the name on the cash register, 'National,' and I thought, 'That is nice.' "



The value of paperbacks

Today, the National Book Store is the largest book and stationery chain in the Philippines, the Barnes & Noble of this country, with nearly 150 stores operating under several names. And Ramos still runs the show, coming into the office every day. According to her grandson, Miguel, who is the marketing director, "She still signs all the checks. She still makes the big decisions. And if she wants something, it doesn't matter what anyone says — not the board, not anybody — she gets it."

Ramos' fierce dedication to the book business is reflective of an attitude in the Philippines that writers so appreciate: a deep love of stories and words. The literacy rate here is over 95%, despite roughly a quarter of the population living below the poverty line.

I have been here since early this past week and have seen 11-year-olds embracing paperback books like prized possessions. In fact, readers here cover their paperbacks in plastic to preserve them.

In the U.S., we rarely bother to do that with hardbacks.

Read, read and read some more

The book world is clearly changing, shrinking, consolidating, increasingly going digital. Young people now read books on their cell phones , scrolling with their fingers. The cheap price of a digital download makes buying an actual book an extravagance. I fear the tactile book, lovely as it is, will one day go the way of the record album, doomed to a small section on the back shelves or a dusty specialty store.

So it is heartening to be in a place where carrying a book is like carrying a treasure chest. The digital market remains small in the Philippines, "because people like to hold onto their authors," Miguel Ramos says. And with an average family income of around $4,000 U.S. — and with even paperbacks costing around $10 U.S. — you can understand why.

I had the chance to speak to a group of book lovers last Friday night, and Socorro Ramos sat in the front, on a couch, her white hair pulled back, a serious but approving look on her face. When a 12-year-old boy asked me, "What advice do you give young writers?" I said, "It may sound simple, but, read — read a lot."

Socorro nodded her head vigorously.

You think about a makeshift stall, about the Japanese ripping pages out of books during a war, about a warehouse of words being hidden from soldiers, about fires and typhoons and resilience, about a woman born just after World War I still coming into the office today and signing the checks — all from a love of books — and you have to smile.

"You tell a good story," Socorro said after my talk was over.

Not as good as hers.

Every weekday JewishWorldReview.com publishes what many in in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

Mitch Albom Archives

© 2014, THE DETROIT FREE PRESS TRIBUNE CONTENT AGENCY, LLC.

Columnists

Toons

Lifestyles

Quantcast