In this issue

Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Jan 6, 2012 / 11 Teves 5772

Senior computer users: a highly neglected market

By Mark Kellner

http://www.JewishWorldReview.com | Here's a potentially hot market for computer and software makers, if they can best figure out how to serve it: the 40.2 million Americans over the age of 65, representing 13 percent of the population, according to a May, 2011, "Census Brief" from the U.S. Census Bureau.

What many of them want, or need, is a very simple, but also very reliable, computer that's easy to connect to the Internet. And by easy, I mean really easy, especially for those who were born in or before the first year America was involved in World War II.

I know a few people in that exact demographic. One had a rather old word processor "die" on them; the other is using a vintage 2005 Apple Macintosh, running the now-abandoned PowerPC chip, and it's rather long in the (Blue)tooth. Each has received, or soon will, newer Macs. With a little patience on their part, all should be well.

While it would be easy to simply advocate a Mac for every senior, that isn't, necessarily, the answer. Nor, with all due respect, is Microsoft Windows. It's a bit of a paradox: seniors, perhaps especially those a bit north of 65, could do very well with a computer at home: simply organized and configured, it could be a great way to keep in touch with distant children and grandchildren, reunite with old friends, and preserve some memories for the future.

Given all that - advantages that have been marketed to us by the industry for years - just plopping a computer in front of granny isn't a simple answer. If the senior in question hasn't had prior computer experience, it could all be too daunting. Hungry Minds' "For Dummies" book series has published several computing "for Seniors" books, but not everyone has the patience to read even these good titles.

In 1999, the now-defunct firm Netpliance launched the i-Opener, a simple, largely Internet-based device that provided e-mail, Web and some basic word processing, if memory serves. The idea was to provide a device simple enough for a wide range of people to use it. For various reasons, including selling the device at a "loss leader" price while hoping Internet access revenue would generate the profits, the i-Opener met an ignominious end.

Other firms have tried to gloss over the innards of computing to present a device easy enough for the non-techie to use, including PeoplePC, which now is solely an Internet service brand of provider Earthlink, which also bought iOpener's customer base. Apple's iPad is very easy to use, but isn't the total computing experience a senior might need. Also, the iPad is heavily dependent upon the availability of either a Wi-Fi or 3G data connection. Some seniors may not have the former installed, and would find the costs of wireless 3G data service a tad burdensome.

So where to go? Telikin, a product of Venture 3 Systems, Inc., a firm in Chalfont, Pennsylvania, about 30 miles north of Philadelphia, ranges in price from $699 to $999 and is billed as being very easy to use, and targeted at seniors. Initial published reviews have been, well, tepid in at least two instances. The firm offered me a unit to try, but hasn't yet answered some key questions, such as whether the video chat feature will work across platforms (i.e., with a Mac), or why, in this memory-hungry era, the device ships with only 2 Gbytes of RAM.

Perhaps the real market need may not be as simple as stated earlier. What I believe the market would appreciate is a computer that is not only easy for non-techie seniors to learn and use, but also one that would easily communicate with Macs, Windows-based PCs and tablets. It should not only feature a word processor, but something to create presentations with, as well as a spreadsheet - seniors need to manage numbers, too.

Perhaps that brings us back to a "plain" old computer. But that computer needs to be made easier to use, which I respectfully propose as a slightly late "resolution" for the industry's leaders this year.

Every weekday JewishWorldReview.com publishes what many in the media and Washington consider "must-reading". Sign up for the daily JWR update. It's free. Just click here.

JWR contributor Mark Kellner has reported on technology for industry newspapers and magazines since 1983, and has been the computer columnist for The Washington Times since 1991.Comment by clicking here.


© 2012, News World Communications, Inc. Reprinted with permission of The Washington Times. Visit the paper at http://www.washingtontimes.com