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Jonathan Tobin: Defending the Right to a Jewish State

Heather Hale: Compliment your kids without giving them big heads

Megan Shauri: 10 ways you are ruining your own happiness

Carolyn Bigda: 8 Best Dividend Stocks for 2015

Kiplinger's Personal Finance editors: 7 Things You Didn't Know About Paying Off Student Loans

Samantha Olson: The Crucial Mistake 55% Of Parents Are Making At Their Baby's Bedtime

Densie Well, Ph.D., R.D. Open your eyes to yellow vegetables

The Kosher Gourmet by Megan Gordon With its colorful cache of purples and oranges and reds, COLLARD GREEN SLAW is a marvelous mood booster --- not to mention just downright delish
April 18, 2014

Rabbi Yonason Goldson: Clarifying one of the greatest philosophical conundrums in theology

Caroline B. Glick: The disappearance of US will

Megan Wallgren: 10 things I've learned from my teenagers

Lizette Borreli: Green Tea Boosts Brain Power, May Help Treat Dementia

John Ericson: Trying hard to be 'positive' but never succeeding? Blame Your Brain

The Kosher Gourmet by Julie Rothman Almondy, flourless torta del re (Italian king's cake), has royal roots, is simple to make, . . . but devour it because it's simply delicious

April 14, 2014

Rabbi Dr Naftali Brawer: Passover frees us from the tyranny of time

Greg Crosby: Passing Over Religion

Eric Schulzke: First degree: How America really recovered from a murder epidemic

Georgia Lee: When love is not enough: Teaching your kids about the realities of adult relationships

Cameron Huddleston: Freebies for Your Lawn and Garden

Gordon Pape: How you can tell if your financial adviser is setting you up for potential ruin

Dana Dovey: Up to 500,000 people die each year from hepatitis C-related liver disease. New Treatment Has Over 90% Success Rate

Justin Caba: Eating Watermelon Can Help Control High Blood Pressure

The Kosher Gourmet by Joshua E. London and Lou Marmon Don't dare pass over these Pesach picks for Manischewitz!

April 11, 2014

Rabbi Hillel Goldberg: Silence is much more than golden

Caroline B. Glick: Forgetting freedom at Passover

Susan Swann: How to value a child for who he is, not just what he does

Cameron Huddleston: 7 Financial Tasks You Should Tackle Right Now

Sandra Block and Lisa Gerstner: How to Profit From Your Passion

Susan Scutti: A Simple Blood Test Might Soon Diagnose Cancer

Chris Weller: Have A Slow Metabolism? Let Science Speed It Up For You

The Kosher Gourmet by Diane Rossen Worthington Whitefish Terrine: A French take on gefilte fish

April 9, 2014

Jonathan Tobin: Why Did Kerry Lie About Israeli Blame?

Samuel G. Freedman: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Jessica Ivins: A resolution 70 years later for a father's unsettling legacy of ashes from Dachau

Kim Giles: Asking for help is not weakness

Kathy Kristof and Barbara Hoch Marcus: 7 Great Growth Israeli Stocks

Matthew Mientka: How Beans, Peas, And Chickpeas Cleanse Bad Cholesterol and Lowers Risk of Heart Disease

Sabrina Bachai: 5 At-Home Treatments For Headaches

The Kosher Gourmet by Daniel Neman Have yourself a matzo ball: The secrets bubby never told you and recipes she could have never imagined

April 8, 2014

Lori Nawyn: At Your Wit's End and Back: Finding Peace

Susan B. Garland and Rachel L. Sheedy: Strategies Married Couples Can Use to Boost Benefits

David Muhlbaum: Smart Tax Deductions Non-Itemizers Can Claim

Jill Weisenberger, M.S., R.D.N., C.D.E : Before You Lose Your Mental Edge

Dana Dovey: Coffee Drinkers Rejoice! Your Cup Of Joe Can Prevent Death From Liver Disease

Chris Weller: Electric 'Thinking Cap' Puts Your Brain Power Into High Gear

The Kosher Gourmet by Marlene Parrish A gift of hazelnuts keeps giving --- for a variety of nutty recipes: Entree, side, soup, dessert

April 4, 2014

Rabbi David Gutterman: The Word for Nothing Means Everything

Charles Krauthammer: Kerry's folly, Chapter 3

Amy Peterson: A life of love: How to build lasting relationships with your children

John Ericson: Older Women: Save Your Heart, Prevent Stroke Don't Drink Diet

John Ericson: Why 50 million Americans will still have spring allergies after taking meds

Cameron Huddleston: Best and Worst Buys of April 2014

Stacy Rapacon: Great Mutual Funds for Young Investors

Sarah Boesveld: Teacher keeps promise to mail thousands of former students letters written by their past selves

The Kosher Gourmet by Sharon Thompson Anyone can make a salad, you say. But can they make a great salad? (SECRETS, TESTED TECHNIQUES + 4 RECIPES, INCLUDING DRESSINGS)

April 2, 2014

Paul Greenberg: Death and joy in the spring

Dan Barry: Should South Carolina Jews be forced to maintain this chimney built by Germans serving the Nazis?

Mayra Bitsko: Save me! An alien took over my child's personality

Frank Clayton: Get happy: 20 scientifically proven happiness activities

Susan Scutti: It's Genetic! Obesity and the 'Carb Breakdown' Gene

Lecia Bushak: Why Hand Sanitizer May Actually Harm Your Health

Stacy Rapacon: Great Funds You Can Own for $500 or Less

Cameron Huddleston: 7 Ways to Save on Home Decor

The Kosher Gourmet by Steve Petusevsky Exploring ingredients as edible-stuffed containers (TWO RECIPES + TIPS & TECHINQUES)

Jewish World Review Jan. 15, 2009 / 19 Teves 5769

The Gaza Riviera

By David Suissa

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A famous Los Angeles ad man imagines what could have been


http://www.JewishWorldReview.com | In the advertising business, clients pay us to dream. To dream means not to be too imbedded with reality, to be unshackled from any inconvenient fact that might interfere with the dreaming process, to be, like they say in self-help seminars, appropriately unreasonable.


The price you pay for dreaming is to expose yourself to abuse and ridicule. In a tough world, you never want to be accused of being naive. The expression, "Are you dreaming?" didn't develop by accident.


What you can gain by dreaming, though, is significant. Dreaming is only limited by your imagination, so it can lead you to wild and breakthrough ideas. At the very least, it can give you a new way of looking at old problems.


Why am I telling you all this? Because the other day, as my mind was numb from yet another report from the Gaza war zone, I saw something that made me go off on a wild dream. It started with the sight of two Israeli soldiers as they drove into Gaza in an armored personnel carrier, and as I watched the soldiers, I recalled how much Israelis love to go to the beach.


As if I was hallucinating, I then imagined the same two soldiers in their beach clothes, in a convertible roadster, with a surf board sticking out and the music blasting, and instead of going to war, they were going to meet their buddies for a day of partying on the beach.


They were going to the jetsetters' newest fun spot: the Gaza Riviera.


By now, my mind was losing control. Images started flooding in. I saw this fabulous strip of hotels and casinos right by a sparkling ocean. I imagined thousands of proud Palestinians working with smiles on their faces to serve the thousands of tourists from around the world who were coming to their little strip of ocean paradise.


Behind this paradise, I saw a bustling economy, where the highest quality produce was grown and exported; where entrepreneurs built software companies, banks and advertising agencies; where a university attracted students from around the world; where local culture and the arts thrived; and where you could take the Orient Express train to Beirut, Cairo and, yes, even Tel Aviv.


And then I woke up.


But as I rubbed my eyes and crashed back to the reality of Grad missiles and bombing raids, I realized what the really crazy part of my dream was: It could easily have happened. That's right, the Palestinians could have built their own Riviera.


Think back to that infamous summer of 2005, the year of the Gaza disengagement, when Israel finally said: OK, you don't want us here, we're leaving — take it, it's all yours. Oh, and we'll even throw in our state-of-the-art farms and greenhouses, in case you want to continue growing some of the finest produce in the world.


Is there any doubt that had the Palestinians chosen the "Riviera" option, Israel would have welcomed it? That Israel would have responded to this show of good faith and optimism with corresponding gestures of cooperation and good will? That there would have been no need for "suffocating closures"? That, in fact, Israelis, known for their love of life and travel, would have been the first tourists to sample the delightful pleasures of this new Gaza?


Yet tragically, instead of choosing the Riviera option — the option of building for the future — the Palestinians chose the option of killing and dying for the past.


Instead of seizing the moment and showing Israel and the world what they could do with the land that they love, they showed the world that they still hate the Jews more than they love the land.


Instead of using the hundreds of millions the world showered on them to build housing, infrastructure and industry, they built bomb factories and hundreds of tunnels to smuggle rockets they could fire into Israeli towns.


Instead of making laws that would protect the freedoms and rights of their people and encourage investment and innovation, they imposed Sharia laws with such punishments as severing hands, crucifixion and hanging.


Instead of teaching love of life to their children, as JWR contributor Mark Steyn has written, they "marinated them in a sick death cult in which martyrdom in the course of Jew-killing is the greatest goal to which a citizen can aspire."


Finally, instead of using their Jewish neighbors as allies and trading partners, they provoked them into a destructive war in the hope that the world would renew its hostility for Jews and the Zionist state would be further undermined.


And to an extent, it worked. The world is once again blaming Israel for the Palestinians' suffering and condemning it for the deaths of civilians used cowardly as human shields.


And once again, Israel is losing the war of images.


But while the images of destruction coming out of Gaza are indeed tragic, there is one missing image that also merits our sorrow. This is the image of what could have been — what the Palestinians could have done with their precious land after Israel left Gaza three and a half years ago.


This is an image where the hero brands are Hilton and Sheraton, rather than Grads and Qassams; where captains of industry overshadow captains of terror gangs; where poets outshine bullies and guitars outshine guns; where the excitement of building for the future overcomes the aphrodisiac of permanent victimhood.


Yes, it's an image that requires one to dream in wild and unreasonable ways.


But an hour's drive up the coast from Gaza, you can see an image that was also once nothing but a dream, and that was built without any help from the United Nations or the international community.


It's an image of a thriving little Riviera called Tel Aviv, and for our Palestinian neighbors, it's a poignant and concrete reminder of what might have been.

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David Suissa is the founder and CEO of Suissa Miller Advertising, a $300 million marketing firm named "Agency of the Year" by USA Today that attracts clients like Heinz, Dole, McDonalds, Princess Cruises, Charles Schwab and Acura. Suissa's writings on advertising have been published in several publications including the Los Angeles Times and Advertising Age. He is also a columnist for the Jewish Journal in Los Angeles.

© 2009, David Suissa