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Jewish World Review Jan. 13, 2005 / 3 Shevat, 5765 Is public indifference to foreign news a myth? By Edward Wasserman
http://www.JewishWorldReview.com |
I have never understood the complaint you always hear about drivers who
slow down to look at an accident scene. Is it better to zip by at
highway speed without a glance? Are we supposed to disregard the
misfortune of others?
I don't think so. I think the impulse to look and to pity is part of
what makes us human. That's why the extraordinary media coverage of the
extraordinary destruction on the shores of the Indian Ocean wrought by
the Dec. 24 tsunami is so impressive. From the most glittering
network news stars to the scrappiest reporters from the provincial
press, U.S. journalists have poured into Sri Lanka, Sumatra and
Thailand, to places that they, their editors, publishers and readers
would have had a hard time finding on a map two weeks ago.
And that's the problem. It isn't just the sensitivity of the coverage or
the poignancy of the stories that is remarkable. Nor is it the
activation of new networks of Web based reportage, which have brought a
fresh dimension of direct experience and observation to millions of
people worldwide.
What's truly notable is that the attention lavished on the tsunami
aftermath reminds us how rarely we pay any attention whatever to most of
the rest of humankind. Despite the miracle of real time global
communications, we share the world with billions of people who enter our
fields of awareness in one of only two ways: as threats or victims.
Shouldn't these people have had some reality for us lives, hopes,
faiths, histories before they became grieving supplicants?
Suddenly we're flooded with images of Sri Lankans as desperate, bereaved
people whose homes have been swept away and their children drowned.
We're aware of south Indians, people of coastal Thailand, Sumatrans and
others, all in the same way. We are moved to help, thank heaven. Our
celebrity culture is mobilizing to insist that we give, and if Americans
had more confidence that their donations wouldn't be misused or stolen
the contributions might even be more generous than they have been.
It seems apparent from the passion and scale of the response that people
in comfortable, metropolitan countries are not necessarily apathetic
when it comes to happenings on the other side of the world. We can care.
The number of Americans watching cable news jumped sharply in the wake
of the disaster. British newspaper sales spiked.
Naturally, this was a searing, dramatic event. A staggering number of
people, upward of 150,000 were suddenly wiped out. Our fascination with
that doesn't readily translate into an equivalent interest in the
slow motion tragedies in the poor world where, as Nicholas Kristof noted
in a New York Times column, malaria kills 160,000, AIDS 240,000 and
diarrhea 140,000 people each month.
But the surge of interest may suggest that something is flawed in the
universal assumption among U.S. news media that Americans really can't
be bothered with what happens overseas. That conviction has led news
organizations to shut down foreign bureaus and cut way back on space
devoted to reporting from abroad. That phenomenon was chronicled in
veteran correspondent Peter Arnett's memorable 1998 American Journalism
Review article, ``Goodbye World,'' when he wrote: ``International news
coverage in most of America's mainstream papers has almost reached the
vanishing point.''
Since then things have only gotten worse, as TV news networks retrench
and print media redirect their energies to such proven crowd pleasers as
celebrity break ups and market driven inserts. And we're left with the
paradox that the people who live amid the greatest abundance of
informational resources in human history are shown, time and again, to
be profoundly uninformed about the world around them.
Lamentation about the steady decline in the numbers of Americans who
watch news or read newspapers has become a reliable motif in any sizable
gathering of media people. The proportion of people ages 18 to 34 who
read the paper regularly plunged to 26 percent in 2001 from 39 percent
four years earlier.
No responsible media executive would believe that the audience is
melting away because of a lack of foreign news. But it's a big world out
there with a lot of great stories that nobody is even trying to tell.
And the fascination with this calamity unmatched since 9/11 might
suggest that the U.S. news audience is being underestimated by the U.S.
news business.
At least we can hope so.
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